TiVo

A leading entertainment OS and TV data platform serving pay-TV operators, OEMs, and media companies, with a growing role in CTV audience analytics and addressable advertising.

TiVo began as the pioneer of the digital video recorder (DVR), fundamentally changing how consumers interact with television. Over time, the company evolved well beyond hardware into a comprehensive entertainment technology and data platform. Today, TiVo provides content discovery, metadata, audience insights, and advertising solutions to pay-TV operators, OTT/streaming platforms, consumer electronics manufacturers, and media companies worldwide. Its platform helps partners deliver personalized viewing experiences while enabling advertisers and marketers to reach audiences more precisely across linear and connected TV environments. On the advertising and data side, TiVo operates a robust analytics and measurement business. Its viewership data — drawn from millions of opted-in households — powers audience segmentation, campaign planning, and attribution for advertisers and agencies. TiVo's ACR (Automatic Content Recognition) technology and set-top box data provide granular, real-time insights into what audiences are watching, making it a valuable data partner for the broader TV advertising ecosystem. The company also offers addressable advertising capabilities that allow operators to serve targeted ads to specific audience segments. TiVo was acquired by Rovi Corporation in 2016, and the combined entity rebranded as TiVo. In 2020, the company merged with Xperi Corporation, operating as a division of Xperi. In 2023, Xperi spun off TiVo as part of a broader restructuring, with TiVo continuing as a distinct brand and business unit focused on the entertainment OS and data/advertising platform. TiVo competes with Gracenote (Nielsen), Samba TV, and iSpot.tv in the TV data and measurement space, while its platform business competes with Roku and Google TV in the operator/OEM segment.