Uncommon Creative Studio
Uncommon delivers bold, culturally resonant creative work that helps major brands achieve lasting impact and relevance. It combines independent creative thinking with the backing of a global network.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 29, 2026
- Industry
- Creative Advertising & Brand Strategy
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 51-200
- Parent Company
- Havas Creative (part of Havas)
- API Available
- No
One of the UK's most-awarded independent creative studios, now majority-owned by Havas while retaining creative autonomy and a premium brand positioning.
Uncommon Creative Studio is a London-based independent creative agency founded in 2017 by Nils Leonard, Lucy Jameson, and Vinny Olimpio — all former Grey London executives. The studio quickly established itself as one of the most creatively ambitious and awarded agencies in the UK, known for producing culturally impactful work that blends brand strategy with distinctive visual storytelling. Clients have included major brands such as ITV, Calm, British Airways, and Coca-Cola, among others. In July 2023, Havas acquired a 51% majority stake in Uncommon Creative Studio, marking a significant milestone in the agency's growth trajectory. Despite the acquisition, Uncommon has maintained its independent creative culture and operational autonomy, continuing to operate under its own brand and leadership. The deal was seen as a strategic move by Havas to bolster its creative capabilities in the UK market. Within the broader advertising and creative services ecosystem, Uncommon occupies a premium positioning as a high-concept, ideas-led studio rather than a traditional full-service agency. It competes on creative excellence and cultural relevance rather than scale or technology, making it a sought-after partner for brands looking to make a meaningful impact. Its consistent recognition at Cannes Lions, D&AD, and other major industry awards underscores its reputation as a creative powerhouse.
Brand Strategy
Deep strategic positioning and brand identity development for major consumer and corporate brands.
Advertising Campaigns
Integrated creative campaigns spanning TV, digital, OOH, and social media.
Creative Consultancy
High-level creative direction and consultancy for brands seeking cultural impact.
Content Production
End-to-end production of brand content including film, photography, and digital assets.
- 2017Founded