Vivo Ads

One of the leading OEM advertising platforms in China and emerging markets, leveraging Vivo's large installed device base as a first-party walled-garden ad network.

Vivo Ads is the advertising arm of Vivo Communication Technology Co., Ltd., one of China's largest smartphone manufacturers with hundreds of millions of active devices globally. The platform leverages Vivo's proprietary ecosystem — including its OriginOS/FuntouchOS operating system, app store, browser, and pre-installed apps — to offer advertisers direct access to a highly engaged mobile audience, particularly strong in China, India, Southeast Asia, and other emerging markets. The platform provides a range of advertising solutions including search ads, display ads, native ads, and app promotion campaigns, all delivered through Vivo's tightly integrated device ecosystem. Advertisers benefit from first-party data signals derived from device-level usage patterns, enabling precise audience targeting without reliance on third-party cookies or external data brokers. This positions Vivo Ads as a walled-garden advertising solution similar in concept to offerings from Samsung, Xiaomi, and OPPO. Vivo Ads competes in the OEM advertising space alongside Xiaomi's advertising platform, OPPO Ads, and Huawei Ads, collectively forming a significant alternative advertising channel in markets where Google's dominance is less pronounced. For performance marketers and app developers targeting users in China and South/Southeast Asia, Vivo Ads represents a strategically important inventory source with strong reach among mid-range smartphone users.