WPP Data & Technology

London, England, United Kingdom · Founded 2021

1001-5000 employees · WPP

Sourced & current · updated May 18, 2026

WPP's unified data and technology division, powering intelligent marketing through first-party data, AI, and a connected suite of tools across the WPP network.

Where they sit

Attribution & AnalyticsCustomer Data PlatformIdentity Resolution

Holding-company-backed data and AI platform competing with independent AdTech vendors and consultancies for enterprise marketing intelligence

Ownership

Parent: WPP plc