WPP OpenX

WPP's dedicated cross-agency team for The Coca-Cola Company, formed in November 2021 when Coca-Cola named WPP its global marketing network partner. It combines creative, media, data and technology talent from across WPP.

Where they sit

Stack tier: Infrastructure & Data (B)

Creative PlatformAI-Powered PlatformMarketing Agency

WPP's bespoke agency unit dedicated to The Coca-Cola Company; partnership renewed in May 2025

Ownership

Parent: WPP plc

Competitors

Annalect