X
X
San Francisco, California, United States · Founded 2006
1001-5000 employees · $44B acquisition by Elon Musk (2022)
Sourced & current · updated Jun 12, 2026Website
X (formerly Twitter) is a global social media and advertising platform owned by Elon Musk's X Corp, offering brands powerful audience targeting and real-time engagement at massive scale.
Where they sit
Stack tier: Core Platforms (S)
Social Media ManagementPerformance Marketing
Major global social advertising platform with unique real-time and contextual targeting capabilities, competing directly with Meta, Snapchat, and LinkedIn for social ad budgets
Ownership
Parent: X Corp
Subsidiaries