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XX Artists was rebranded to Media.Monks and acquired by S4 Capital (Jul 2018), then rebranded to Monks— see Monks for current status.
Brief
X

XX Artists

Bridging social media creators and brand advertisers through curated talent representation and end-to-end campaign management to drive authentic, performance-oriented sponsored content.

Mountain View, California, United StatesParent: Monks (formerly Media.Monks / S4 Capital)

Last updated Jun 1, 2026 by ATDb automated enrichment

Industry
Influencer Marketing
Business Model
Agency
Target Market
Mid-Market
Employee Count
11-50
Parent Company
Monks (formerly Media.Monks / S4 Capital)
API Available
No
Market Position

Boutique influencer talent management agency operating in the creator economy and brand partnership space

Overview

XX Artists was an influencer marketing and talent management agency that specialized in representing social media creators and connecting them with brand partners for sponsored content, endorsements, and digital advertising campaigns. The company positioned itself at the intersection of creator economy and performance marketing, offering brands a curated roster of influencers across platforms such as Instagram, YouTube, and TikTok. XX Artists differentiated itself by providing both talent representation services and campaign management capabilities, acting as an intermediary that handled negotiations, content strategy, and campaign execution on behalf of both creators and advertisers. The company operated within the rapidly growing influencer marketing segment of AdTech, competing with agencies and platforms that sought to formalize and scale creator-brand relationships. XX Artists focused on building long-term partnerships rather than transactional one-off deals, emphasizing brand alignment and authentic audience engagement as core tenets of its approach. Its model blended traditional talent agency practices with modern data-driven advertising metrics. XX Artists has since rebranded under a new identity, reflecting broader shifts in the creator economy and influencer marketing landscape. The rebranding likely accompanied an evolution in its service offerings, market positioning, or ownership structure. The underlying business and team may continue to operate under the new brand name, carrying forward the relationships and infrastructure built during its time as XX Artists.

Products & Features

Talent Representation

Management and representation services for social media creators and influencers across major platforms

Brand Partnership Facilitation

Matchmaking and negotiation services connecting brands with relevant influencer talent for sponsored campaigns

Campaign Management

End-to-end execution of influencer marketing campaigns including strategy, content oversight, and reporting

Key Features
Curated influencer roster managementBrand-creator matchmakingSponsored content campaign executionTalent contract negotiationAudience alignment and brand safety vetting
Use Cases
Brands seeking influencer partnerships for product launchesSocial media creators looking for brand sponsorship representationAdvertisers running multi-platform influencer campaignsAgencies outsourcing creator talent sourcing and management
Customer Segments
Consumer brands and advertisersSocial media influencers and content creatorsMarketing agenciesEntertainment and lifestyle brands
Corporate history
Connections

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