Yahoo ConnectID

Sourced & current · updated May 11, 2026Website

Yahoo's identity solution for the cookieless era. People-based identity graph derived from Yahoo's 900M+ logged-in users. Used by advertisers and publishers to maintain audience targeting and measurement post-third-party-cookie deprecation.

Where they sit

Stack tier: Ecosystem Services (A)

Customer Data PlatformIdentity Resolution

Ownership

Parent: Yahoo