Salesforce acquires Buddy Media for $689M
AcquisitionSalesforceBuddy Media
August 13, 2012689M
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Salesforce's push into social marketing — Buddy Media's tools for managing brand presence on Facebook + Twitter became part of Marketing Cloud.
- Acquirer
- Salesforce
- Target
- Buddy Media
- Deal Value
- $689M
Connections