Deals & Moves

Arnaud Creput is now at Equativ.

Evan Adlman is now at AMC Networks.

Lukasz Wlodarczyk is now at RTB House.

Vicki Lins is now at CTAM.

Tiffany Xingyu Wang is now at OpenWeb.

Brian Mandelbaum is now at Attain.

Michael Tiffany is now at Fulcra Dynamics Corporation.

Dani Cushion is now at Teads.

Maor Sadra is now at INCRMNTAL.

Dan Larden is now at ISBA.

John Halley is now at Paramount.

Ben Kartzman is now at Mediaocean.

Kinective Media by United Airlines joined Yahoo DSP’s roster of commerce-media partners, letting advertisers activate United’s travel-driven audience signals programmatically.

Reddit signed a data-licensing deal with Google (reported worth ~$60M/year) in February 2024, giving Google access to Reddit’s content API to help train its AI models.

On May 16, 2024, OpenAI and Reddit announced a partnership giving OpenAI access to Reddit’s content via its Data API and making OpenAI a Reddit advertising partner.

Norwegian telecom Telenor acquired ~95% of cross-device identity startup Tapad on Jan 29, 2016 for $360M.

Apple acquired mobile ad network Quattro Wireless for $275 million in early January 2010 — the team behind what became Apple’s iAd platform.

Yahoo agreed to acquire mobile analytics and advertising firm Flurry on July 21, 2014 for an undisclosed sum reported to be north of $200 million.

Comcast acquired video ad-serving company FreeWheel for $360 million in early 2014, running it as a standalone unit within the company.

AppLovin acquired mobile ad exchange MoPub from Twitter for $1.05 billion in cash, announced October 2021 and completed in early January 2022.

Oracle agreed to acquire marketing-automation company Eloqua for $23.50 per share — approximately $871 million net of cash — announced December 20, 2012.

Google Cloud completed its $2.6 billion acquisition of business-intelligence platform Looker on February 13, 2020.

Salesforce agreed to acquire data management platform Krux for approximately $700 million (about $340 million in cash plus stock), announced October 3, 2016.

Salesforce agreed to acquire integration platform MuleSoft for an enterprise value of approximately $6.5 billion ($36.00 cash plus 0.0711 Salesforce shares per share), announced March 20, 2018.