Deals & Moves

Publicis and The Trade Desk issued a joint statement indicating they are 'moving forward' following discussions and negotiations to resolve their dispute over ad tech fees.

OpenAI has partnered with LiveRamp to integrate LiveRamp's Conversions API (CAPI) Hub into ChatGPT's advertising platform. This enables ChatGPT advertisers to measure whether their ads drove in-store purchases.

Walmart Connect expanded its retail-media reach beyond its own DSP by partnering with Yahoo DSP (and Magnite) to activate Walmart first-party audiences across offsite CTV inventory.

Choozle launched self-service Amazon DSP access directly within its omnichannel programmatic advertising platform, letting marketers buy Amazon ad inventory without a third-party provider.

CallTrackingMetrics (CTM) released a Google Local Services Ads integration that ties call and lead activity to LSA campaign performance as part of its new ad-platform attribution suite.

CallTrackingMetrics (CTM) released a Reddit Ads integration that sends offline conversion events from CTM to Reddit Ads to connect calls and lead activity to campaign performance.

CallTrackingMetrics (CTM) launched a LinkedIn Ads integration that feeds call, SMS, and offline-conversion data into LinkedIn’s Conversions API to attribute phone calls to LinkedIn campaigns.

Genius Monkey announced a programmatic integration with CallTrackingMetrics (CTM) connecting impression-level programmatic ad data to inbound calls via CTM’s multi-touch attribution model.

Kinective Media by United Airlines joined Yahoo DSP’s roster of commerce-media partners, letting advertisers activate United’s travel-driven audience signals programmatically.