Companies

Company Profiles

Each company in ATDb has a detailed profile page showing everything we know about that business. Profiles are organized into tabbed sections for easy navigation.

Header

The top of every company profile shows:

Logo — sourced automatically when available
Name and tagline — the company's value proposition
Tier badge — S-tier through D-tier rating indicating market significance
Verification seal — small chip showing Verified / Verified · N sources / Unverified next to the title row. See Verification.
Operational status — Active, Acquired, Subsidiary, Merged, Rebranded, or Defunct
Pending Acquisition badge (if applicable) — amber chip indicating an acquisition has been announced but has not yet closed. Click to see the announced date, expected close date, deal value, and the counterparty entity. Target-side reads Pending: → {Acquirer}; acquirer-side reads Pending: → {Target} (and lists multiple if multiple deals are open).
Category badges — the AdTech segments the company operates in
Action buttons — Report, Suggest Edit, Watchlist, Share (availability depends on your account status)

Tabs

Tab	What It Shows
Overview	Full description, value proposition, key features, competitive advantages, use cases
Competitors	Related companies in the same categories + visual graph
People	Personnel associated with this company and their roles
News	Articles mentioning this company
Deals	M&A, funding, partnerships, IPOs, and other events involving this company. M&A events surface a Deal Terms section (status, enterprise value, equity value, per-share price, premium, deal structure, expected close date) and an Advisors section (legal counsel and financial advisors for each side) when the underlying event has these fields.
Tech	Products, features, pricing, and integrations
Graph	Interactive network visualization of this company's relationships
History	Timeline of all changes made to this profile

Company Details

Company profiles include structured detail fields that make comparison and research easier.

Business Details

Industry — the company's primary industry
Business Model — how the company generates revenue (SaaS, marketplace, etc.)
Target Market — who the company sells to (enterprise, SMB, agencies, etc.)
Employee Count — approximate headcount
Founded Year — when the company was established

Financial

Funding Total — total capital raised
Revenue Range — approximate annual revenue bracket
Stock Symbol — ticker if publicly traded

Technical

API Available — whether the company offers a public API
Parent Company — if the company is a subsidiary

Completeness

Each profile has a completeness score reflecting how many detail fields have been filled in. AI research and community contributions both improve completeness over time.

Operational Status

Companies can have one of six operational statuses:

Status	Meaning
Active	Currently operating
Acquired	Purchased by another company
Subsidiary	Operating as a division of a parent company
Merged	Combined with another company
Rebranded	Changed name/identity
Defunct	No longer operating

Flagging a Status Change

If you notice a company's status is wrong (e.g., a company has been acquired but is still listed as Active), you can flag it:

Click the Flag Status button on the company profile
Select the correct status from the dropdown
Add optional context explaining the change
Submit — your flag goes to admin review

This is especially valuable for keeping the database current. Status changes trigger fresh AI research to update the company's description and details to reflect its new state.

Relationships

Companies are connected to other entities through typed relationships that power the ecosystem graph.

Relationship Types

Competitors — companies competing in the same space
Partners — companies with formal partnerships or integrations
Subsidiaries — parent-child company structures
Acquisitions — companies that have acquired or been acquired by others
Integrations — companies whose products integrate with each other
People — executives, founders, and employees linked to the company

Viewing Relationships

The Competitors tab shows companies identified as competitors
The People tab shows associated personnel
The Graph tab provides an interactive visualization of all connections
The Deals tab shows M&A and investment relationships

Compare Companies

You can compare up to 3 companies side-by-side:

Navigate to /compare
Select entities to compare
View company details, categories, and shared relationships in a comparison layout