Companies
Company Profiles
Each company in ATDb has a detailed profile page showing everything we know about that business. Profiles are organized into tabbed sections for easy navigation.
Header
The top of every company profile shows:
- Logo — sourced automatically when available
- Name and tagline — the company's value proposition
- Tier badge — S-tier through D-tier rating indicating market significance. See How tiers work.
- Type label — what kind of company it is, such as Agency or Brand. See How we classify companies.
- Verification seal — a small chip such as Verified · N sources or Corroborated · N sources, shown when the profile has enough sourcing. See Verification.
- Operational status — Acquired, Subsidiary, Merged, Rebranded, or Defunct (Active companies show no badge)
- Pending Acquisition badge (if applicable) — amber chip indicating an acquisition has been announced but has not yet closed. Click to see the announced date, expected close date, deal value, and the counterparty entity. Target-side reads
Pending: → {Acquirer}; acquirer-side readsPending: → {Target}(and lists multiple if multiple deals are open). - Key facts — Founded, HQ, parent company, and total connections. A small marker next to a fact shows how well it is sourced; click it for the sources.
- Action buttons — Brief (the company's Sales Brief, described below), Watchlist (heart), Ask ATDb about this, and a ... menu with Compare with..., sharing, Suggest an edit, Report, and Flag status change (availability depends on your account status)
At a glance
Below the header, an At a glance panel summarizes the company: a short positioning line, key facts (employees, funding, revenue, stock symbol), counts of its connections by type, and its category badges. The panel also has the Accurate? vote and a Report a key fact button.
Tabs
Tabs appear only when there is something to show.
| Tab | What It Shows |
|---|---|
| Overview | About, what the company offers (key features, use cases, customer segments), and tech & specs |
| Ecosystem | Every connection grouped by type, plus an interactive graph of this company's relationships |
| Integrations | Integration partners (clickable logos link to their profiles), plus any AI-reported partners we haven't confirmed yet |
| Competitors | Related companies in the same categories |
| People | Personnel associated with this company and their roles |
| Activity | Deals (M&A, funding, partnerships, IPOs) and news involving this company. Open an M&A deal to see its Deal Terms (status, values, premium, structure, expected close) and Advisors, when we have them. |
| History | Community edit history for this profile |
At the bottom of the page, the corporate history and a list of connections stay visible without opening a tab.
Sales Brief
The Brief button opens /companies/[slug]/brief, a one-page summary built for sales conversations: where the company sits, ownership, competitors, recent moves, leadership moves, partnerships, and key people. Use Copy link to share it or Print to save a copy.
Company Details
Company profiles include structured detail fields that make comparison and research easier.
Business Details
- Industry — the company's primary industry
- Business Model — how the company generates revenue (SaaS, marketplace, etc.)
- Target Market — who the company sells to (enterprise, SMB, agencies, etc.)
- Employees — approximate headcount
- Founded — when the company was established
Financial
- Funding — total capital raised
- Revenue — approximate annual revenue bracket
- Stock — ticker if publicly traded
Technical
- API availability — whether the company offers a public API
- Parent — if the company is a subsidiary
Fields appear only when we have a value for them. Spot a wrong or missing value? See Editing & Contributing.
Operational Status
Companies can have one of six operational statuses (Active companies show no badge on the profile):
| Status | Meaning |
|---|---|
| Active | Currently operating |
| Acquired | Purchased by another company |
| Subsidiary | Operating as a division of a parent company |
| Merged | Combined with another company |
| Rebranded | Changed name/identity |
| Defunct | No longer operating |
Flagging a Status Change
If you notice a company's status is wrong (e.g., a company has been acquired but is still listed as Active), you can flag it:
- Open the ... menu on the company profile and choose Flag status change
- Select the new status from the dropdown
- Add optional context explaining the change
- Submit — your flag goes to admin review
This is especially valuable for keeping the database current. Status changes trigger fresh AI research to update the company's description and details to reflect its new state.
Categories
Categories represent the AdTech industry taxonomy. Each company can belong to one or more categories describing the segments it operates in.
Browsing by Category
- Visit
/categoriesto see all categories with company counts - Click a category to see all companies in that segment
- Category detail pages list the companies in that segment by tier, along with its news and deals
Category Examples
Categories cover the full AdTech spectrum: DSPs, SSPs, ad servers, data management platforms, attribution providers, retail media networks, CTV/OTT platforms, and many more.
Relationships
Companies are connected to other entities through typed relationships that power the ecosystem graph.
Relationship Types
- Competitors — companies competing in the same space
- Partners — companies with formal partnerships or integrations
- Subsidiaries — parent-child company structures
- Acquisitions — companies that have acquired or been acquired by others
- Integrations — companies whose products integrate with each other
- People — executives, founders, and employees linked to the company
Viewing Relationships
- The Ecosystem tab lists every connection by type and includes an interactive graph of them
- The Competitors tab shows companies identified as competitors
- The People tab shows associated personnel
- The Integrations tab shows integration partners
- The Activity tab shows M&A, funding, and other deals involving the company
To explore beyond one company, open the Ecosystem Graph.
Compare Companies
You can compare up to 3 records side-by-side:
- Open Compare from the Explore menu (
/compare), or choose Compare with... in a company's ... menu to start with that company - Select the entities to compare
- View details, categories, shared relationships, and timelines in a comparison layout