Watchlist
The Watchlist lets you save companies and people you want to track, and get notified when anything changes. Watchlists are free for every signed-in account.
Adding & Removing Items
Adding to Your Watchlist
Click the heart icon at the top of any company, person, deal, or news page to add it to your watchlist. The icon fills in to confirm it's been saved. No confirmation dialog — it's instant. If you're signed out, the heart prompts you to sign in.
You can also pick companies to follow right after you confirm your account, in the short welcome step (see Getting Started). The agency holdco map's detail card has a heart too.
Removing from Your Watchlist
Click the filled heart icon again to remove the item. It's removed immediately.
Viewing Your Watchlist
Visit /watchlist to see all your saved items. The page shows:
- All watchlisted entities in a paginated grid (24 per page), each with a badge when it has unseen changes
- Two tabs: All Items (your saved entities) and Changes (updates to those entities)
- A badge on the Changes tab showing unseen changes
Notifications
When something changes about a watchlisted entity, ATDb can notify you in two ways: in-app on the Changes tab, and via email.
Change Types
ATDb tracks 14 types of changes. Each change appears with a short color-coded badge:
| Badge | What Happened |
|---|---|
| Enrichment | AI updated the entity's metadata |
| Status | Operational status changed (e.g., Active → Acquired) |
| Edit | A community edit was approved |
| News | A news article was linked to the entity |
| Event | A deal or event was linked to the entity |
| Relationship | A relationship was added or removed |
| Category | Categories were modified |
| Update | Metadata fields were changed |
| Created | The entity was just created |
| Updated | General update |
| Archived | The entity was archived |
| Deleted | The entity was deleted |
| Merged | The entity was merged with another |
M&A-related changes
Pending-acquisition lifecycle events don't have their own badges. Instead, M&A activity surfaces through the existing ones:
- A new pending acquisition announced → typically an Event (the new acquisition) plus an Update (the company's pending-acquisition details), and sometimes a Relationship.
- A deal closes → surfaces as Relationship and Update changes on both sides.
- A deal is canceled or terminated → surfaces as an Update.
If you want to track pending acquisitions specifically, watchlist the company on either side of the deal — both the acquirer and the target receive change notifications.
Changes Tab
The Changes tab (/watchlist/changes) shows a chronological feed of all updates to your watched entities. Each change shows:
- The entity name (clickable to its profile)
- The type of change with a color-coded badge
- When the change happened
Click Mark all read to clear the unseen badge.
Notification Preferences
Configure how you want to be notified in Settings (/settings):
Under Notifications → Watchlist, switch on Watchlist updates (emails are opt-in and off by default), then pick a Frequency:
- Immediate — get an email as soon as a watched entity changes (beta members only)
- Daily digest — one summary email per day
- Weekly digest — one summary email per week
With Watchlist updates off, you get in-app changes only, no emails.
Digest Emails
If you opt into digest emails, you'll receive periodic summaries of what changed across your watchlist.
What's in a Digest
Each digest email includes:
- A list of entities that changed since your last digest
- The type of change for each entity
- An AI-generated personalized summary highlighting the most important updates
- Links to view each entity's profile
Digest Schedule
- Daily digests are sent at 7 AM UTC
- Weekly digests are sent at 7 AM UTC on a fixed day of the week for your account, covering the previous 7 days
Digests are only sent when there are actual changes to report. If nothing changed, you won't receive an email.
Managing Digests
Change your digest frequency anytime from Settings. Options:
- Go to
/settings - Find the Notifications section
- Switch on Watchlist updates and select your preferred frequency
- Save — changes take effect at the next scheduled digest