News

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or linear vs. streaming, then they’re missing out on the real meaning behind convergent TV, according to Mike Fogarty, head of client development, brand and agency […] The post The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming appeared first on AdExchanger.

The site, which is expected to open in 2027, will support rapidly expanding operations in a state where the grocer plans to open more than 75 stores this year.

Robust interest by shoppers in consuming more protein represents a key opportunity to continue driving sales ahead, experts said at FMI’s annual meat conference.

Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

The label will offer the department store’s customers an assortment of suit separates, blazers, dress shirts, polos and T-shirts.

The agency is confident it can implement a process that streamlines returns for now-defunct Trump administration levies in 45 days, according to a court filing.

The fashion retailer has a new CEO, is expanding in the U.S. and will soon open a flagship in New York City. It just wants you to know it exists.

Surpassing $1B in ARR and More Than 380M Automated Workflows Annually, Alteryx One Delivers the Trusted Data Foundation Enterprises Need to Operationalize AI Alteryx, Inc., a leading AI-ready data and analytics company, announced its next phase of growth at the Gartner Data & Analytics Summit, surpassing $1 billion in ARR and powering more than 380 […]

Teradata Enterprise Vector Store unifies structured and unstructured data with agentic capabilities across hybrid environments, enabling rapid deployment of production-ready AI systems Teradata announced new agentic and multi-modal data capabilities for Teradata Enterprise Vector Store, a unified solution that enables organizations increasingly to harness the full potential of generative AI and autonomous agents across hybrid, […]

For the first time, customer-facing teams will be able to practice real GenAI-driven customer conversations inside simulated enterprise systems Whatfix, the global AI-native platform for enterprise technology adoption, officially launches AI Roleplay training in Mirror, making Mirror an AI-first training platform designed to prepare customer-facing teams for real-world performance beyond mere system usage. With this launch, Mirror evolves […]

Eliminating the need for multiple annual subscriptions – which can total over $3,300 – by consolidating video, image, and audio capabilities from 24 providers into a single design hub. Picsart, a leading AI-powered design platform empowering the next era of creators with over 130M+ monthly users, launched AI Playground, a comprehensive AI generation hub featuring […]

Intero Digital, a full-service digital marketing agency, today released a new strategic guide designed to help brands evaluate and strengthen their visibility in generative AI search environments, where tools like ChatGPT, Gemini, Perplexity, and Copilot are rapidly changing how consumers discover companies online. The guide introduces a framework for auditing what Intero Digital calls a brand’s Generative Engine […]

Razer will unveil new features for its upcoming AI companion, Razer AVA, during the GDC Festival of Gaming Monday, including the ability for the product to be “fully agentic” running locally on PC and on the cloud. First revealed as a conceptual project last year and most recently promoted as a 5.5-inch animated 3D hologram desk […]

Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.

The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

A study of U.S. workers finds 14% report "brain fry" from AI overuse. Marketing had the highest rate at 26%. The post Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds appeared first on Search Engine Journal.

Today (9th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the US, significantly expanding programmatic access to DOOH inventory across [...] The post VIOOH Partners with OUTFRONT to Add Expansive US Inventory to its Global Programmatic Platform appeared first on ExchangeWire.com.

If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […] The post Understanding MCP, The ‘Universal Adapter’ For AI In Advertising appeared first on AdExchanger.

Within the high-stakes produce category, citrus stands out as both a staple and an opportunity.

Retail wasn’t out of style in 2025, shoppers simply chose more carefully. See the trends that filled bags, emptied shelves, and set the tone for retail’s 2026 runway.

Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

The retailer expects to boost its supply chain spending this year as it rolls out more shipping options in California, Texas and other states.