News
10,993 articles covering the AdTech ecosystem
Lee jeans up for sale in surprise Kontoor move
The company also owns Wrangler, which it says will be a $5 billion brand, and last year bought Norwegian outdoor apparel maker Helly Hansen.
Bob’s Q1 growth defies wider sector trends
New store openings, strong comps and an expanding foothold with higher-income households helped the retailer navigate industrywide storms.
CMOLDS Recognized Among Emerging Mobile App Development Companies Amid Rising Demand
CMOLDS gains recognition for its growing presence in mobile app and game development amid increasing demand for scalable digital solutions. As businesses across industries continue accelerating their digital transformation efforts, mobile applications have become central to customer engagement, operational efficiency, and long-term growth strategies. Against this backdrop, CMOLDS has emerged as one of the growing […]
SpeedyIndex Emerges as a Disruptive Semrush Alternative, Launching Live JS-Rendered Backlink Audits Within Its Unified SEO Ecosystem
With the launch of its Live JS-Rendered Bulk Backlink Checker, SpeedyIndex expands its unified SEO ecosystem. By replacing outdated cached databases with 100% real-time DOM scanning, the platform provides an accurate, pay-as-you-go Ahrefs alternative. Digital marketers can now verify large link profiles efficiently, paying only for the data they actually need without the pressure of […]
From Ad Exposure to In-Store Sales
As multi-location brands demand clearer proof that digital media drives real-world business outcomes, attribution is moving beyond clicks and impressions toward store visits and sales impact. A new partnership between PadSquad and Cuebiq aims to give marketers a more granular, real-time view of how campaigns influence consumer behavior at the local level. For years, location-based […] From Ad Exposure to In-Store Sales first appeared on Street Fight.
Where Trade Desk sees advertising opportunity following bruising Q1
The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.”
Heineken concludes global media, creative and production review
Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.
Cathay Pacific creates OOH campaign using ethical AI platform Artfair by Bria
Publicis London created the campaign, partnering with Artfair by Bria, which is designed to credit and reward artists.
WPP wins vote on CEO pay hike despite 25% opposition
WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.
Why the advertising industry needs to redesign work for parents
COVID allowed employers a glimpse into the lives of working parents, but that flexibility and understanding need to remain.
The New York Times Grew Digital Ad Revenue 32% in Q1. Here’s How to Copy It
The Times' chief advertising officer Joy Robins shares the strategy behind two straight quarters of outsized growth.
Marketers on the Move: Hires and Exits at GM, Old Navy, Canva, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Walmart, Costco poised to win amid unfavorable retail environment
Moody’s is maintaining a negative outlook for the industry in 2026 as high prices and dwindling consumer demand pressure retailers.
New AI Search Links, Core Update Winners And Losers – SEO Pulse via @sejournal, @MattGSouthern
Google adds subscription labels and inline links to AI Search. Amsive maps core update winners and losers. Plus Mueller on vibe coding and Preferred Sources. The post New AI Search Links, Core Update Winners And Losers – SEO Pulse appeared first on Search Engine Journal.
The Agent Runtime Wars Have Begun. Is Your Website Ready? via @sejournal, @slobodanmanic
The agentic web shipped for real in April. Here's what Cloudflare, OpenAI, and Sundar Pichai all said that web professionals need to hear. The post The Agent Runtime Wars Have Begun. Is Your Website Ready? appeared first on Search Engine Journal.
You cannot build a partnership on 90-day terms and a no-partnership clause
If you treat your agency like a vendor, you should not be surprised when they stop acting like a partner.
Gwyneth Paltrow discusses how ‘not giving a f*ck’ led Goop’s marketing strategy
The Oscar-winning actress and Goop CEO took the stage as Meltwater Summit’s keynote speaker.
IAB 30th Anniversary
For three decades, the digital advertising industry has been defined by innovation, resilience, and collaboration, and driven by the people and companies who continue to shape it. Together, we’ve transformed how brands connect, how media is experienced, and how technology powers it all, from 90s-era breakthroughs to the evolution of programmatic, mobile, commerce media, streaming, … Continued The post IAB 30th Anniversary appeared first on IAB.
Week in Review: CTV and AI Dominate Ad Tech Earnings, Major Distributors Back Microdramas, and Kraft Heinz Ramps Up Ad Spend
In this week's Week in Review: Ad tech companies report their Q1 earnings, RoseBerry Media launches, and Kraft Heinz commits to ramping up its ad spend. Top Stories CTV and AI Star in Ad Tech Earnings Major ad tech businesses The Trade Desk, PubMatic, and Magnite all reported their first quarter earnings on Thursday, with Read More
The Ordinary mocks beauty marketing by selling produce at absurd prices
Uncommon’s experiential stunt jacks up the costs of food by wrapping it in elaborate wellness language.
Screendragon
Screendragon has launched AI Hub, a new capability within its Agentic Marketing Orchestration platform that enables enterprise marketing teams and agencies to build, deploy and govern their own AI agents directly inside live workflows.
Ikea campaign sees the world from the bottom of its iconic blue bag
POV-style ads in Sweden from NoA Åkestam Holst use the Frakta bag as a frame for slices of daily life.
Heineken sticks with Dentsu for global media, shakes up creative roster
Heineken has wrapped a sweeping global agency review, consolidating its creative, media and production roster around a smaller set of holding company partners.
Adcolor Marks 20 Years With a New Program for a Changed DEI Landscape
Year-round events, a new awards approach, and a 2027 conference are among the evolutions to this year’s program