News

In today’s Digest, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads. The post Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter  appeared first on ExchangeWire.com.

The in-app ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on... The post Fixing the In-App Ad Quality Problem: Why It Pays to Act Now appeared first on ExchangeWire.com.

Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, today (17th February, 2026) announced it is now utilising Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. This launch expands both Cocie [...] The post Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation appeared first on ExchangeWire.com.

The Campaign Podcast digs into the future of the media planner and buyer, from themes discussed at Media Week Live.

Charity's Christmas campaign has been the focal point in its calendar.

At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk. The post How To Dominate March Madness With Show-Level Data appeared first on AdExchanger.

Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.

Roundel's svp Matt Drzewicki talked about what they expect from the pilot.

Despite earnings increases, stock prices are down demonstrating how the public markets are a cruel place.

Ad Context Protocol and IAB Tech Lab's Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?

OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.

Revenues fell short of marketers' expectations in 2025. But they'll be working with bigger budgets in 2026, and focusing on brand marketing.

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually! The post The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks appeared first on AdExchanger.

CleanTalk WordPress plugin, installed in 200,000+ websites, exposes sites to a critical vulnerability rated 9.8/10 The post CleanTalk WordPress Plugin Vulnerability Threatens Up To 200K Sites appeared first on Search Engine Journal.

Campaign by TMW launches as government considers social media ban for children.

McCann Worldgroup was the incumbent and did not take part in the pitch.

AMV BBDO created the campaign.

Gen Z’s discovery habits are rewriting Google Ads playbooks, forcing advertisers to rethink creative, targeting, and attribution across AI-driven surfaces. The post Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment appeared first on Search Engine Journal.

A lot of the measurement issues facing the TV industry, such as the challenges of measuring across fragmented platforms, and finding common measurement standards for different types of video content, cut across markets. So while each country has its own nuances and set of pressing priorities, the TV measurement JICs in each market are often Read More

Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results. The post Antitrust Filing Says Google Cannibalizes Publisher Traffic appeared first on Search Engine Journal.

Keep international PPC campaigns aligned with practical frameworks for consistency, localization, and multi-agency coordination. The post International PPC: Why Consistency Is So Hard To Maintain appeared first on Search Engine Journal.

If sexualised banter or “just joking” is part of your culture, you’re already at risk.

Poll at Lead conference found 85% of audience felt people might trust advertising less due to AI.

Appointment follows a competitive pitch.