News

NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions

Relationship aligns purchase-based intelligence with data-driven activation capabilities to support more effective advertising planning and activation NIQ, a leading consumer intelligence company, and Stirista, a provider of identity-driven marketing solutions, announced a strategic collaboration to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands. Through the relationship, NIQ and […]

OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and Curation

OpenX, The Intelligent SSP, announced the appointment of Lior Charka as VP, Product, alongside the promotions of Joseph Worswick to SVP, Global Partnerships, and Erika Loberg to VP, CTV and Curation. These leadership updates reflect OpenX’s continued investment in simplifying advertising by bringing greater intelligence to the supply side. To deliver on this strategy, OpenX is strengthening its leadership across […]

impact.com Expands YouTube Collaboration as Creator Partnerships API Early Adopter, Powering End-to-End, Performance-Driven Creator Campaigns

Early integration gives brands a direct way to discover creators, activate sponsorships, and measure performance using trusted, first-party data impact.com, the world’s leading commerce partnership marketing platform, announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage […]

Snowflake Expands Snowflake Intelligence and Cortex Code to Power the Control Plane for the Agentic Enterprise

Snowflake delivers agentic AI for both business users and builders on a single platform with Snowflake Intelligence and Cortex Code Snowflake Intelligence transforms how business users turn insights into action through a personalized, context-aware AI agent grounded in enterprise data Cortex Code enables builders to move faster from code to production with AI-powered development across […]

Webby Awards 2026 Winners Revealed, Variety Among Honorees

Winners of the 2026 Webby Awards have been announced — and Variety is taking home a trophy at the 30th annual awards program recognizing the best of the internet. Variety won the Webby Award in the Music, General Video & Film category for “Does Jennie Know Her Lyrics From Her Biggest Songs?”, featuring the singer of K-pop […]

Studio71 Sold to Fixated, Giving Company Network of 1,000-Plus Digital Creators

L.A.-based start-up Fixated has acquired creator media company Studio71, combining their respective talent representation, production, distribution, monetization capabilities and more under one roof. According to Fixated, the deal marks a major step in its strategy in its strategy to become a one-stop shop for “the next generation of creator-led media businesses.” Together, Fixated and Studio71 […]

Burger King returns to ‘Star Wars’ galaxy as turnaround push endures

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.

What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO via @sejournal, @HelenPollitt1

SEO tools are useful, but over-relying on them creates blind spots. Here's what raw data reveals that tools never will. The post What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO appeared first on Search Engine Journal.

The Ghost Citation Problem via @sejournal, @Kevin_Indig

Analysis across four LLMs reveals how citation and mention behavior differs, and why it matters. The post The Ghost Citation Problem appeared first on Search Engine Journal.

Krispy Kreme unveils first UK and Ireland campaign in debut work by Ark Agency

Ark Agency won the Krispy Kreme creative account in January.

Week in Charts: Ted Sarandos on Netflix’s Podcast Strategy, Women’s Sports Revenues to Top $3 Billion, and European Consumers Back Social Media Bans

In this week's Week in Charts, Ted Sarandos on Netflix's podcast strategy, women's sports to top $3 billion in revenues, and European consumers back under-16s social media bans. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Read More

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com, the world’s leading commerce partnership marketing platform, today (21st April, 2026) announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage [...] The post impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption appeared first on ExchangeWire.com.

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Inside Paramount’s 2026 Upfront Dinners

These are Paramount's first upfront dinners following its $8 billion merger with Skydance.

After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One

The new CEO of MONO will expand the creative boutique into integrated marketing and transformation services

Beats and Jennie Are Back Together With an Unreleased Song and New Headphones

K-pop superstar Jennie's latest Beats collab features an exclusive track, new headphones, and a pop-up for fans.

5 B2B marketing tactics beyond lead generation

High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. The post 5 B2B marketing tactics beyond lead generation appeared first on MarTech.

Before you buy another AI tool, ask these 5 questions

Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest. The post Before you buy another AI tool, ask these 5 questions appeared first on MarTech.

The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama

Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms off in a huff. Now, IAB Tech Lab is trying to keep everyone at the table long enough to hash out shared ground rules – or at least argue their way […] The post The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama appeared first on AdExchanger.

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly. The post Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age appeared first on AdExchanger.

How Generative AI Is Reshaping Creative Optimization Platforms: A Vendor Landscape Review

Gartner maps the emerging landscape of AI-native creative optimization platforms, distinguishing between legacy dynamic creative optimization vendors adding generative layers and pure-play AI creative startups. The report evaluates capabilities across personalization depth, brand safety guardrails, and integration with major DSPs.

Trust3 AI Announces Native Integration with Google Cloud’s Agentic AI Stack to Deliver Data and AI Governance for Agentic Applications

Trust3 AI, the unified data and AI governance platform, announced a new integration with Google Cloud’s agentic AI stack, including the Agent Development Kit (ADK) and Vertex AI Agent Builder. The combined solution helps enterprises design, deploy, and scale Gemini‑powered and multi‑model AI agents with built in guardrails, continuous policy enforcement, and full lifecycle observability […]

Synthflow AI and 8×8 Enter Strategic Partnership to Deliver Next-Generation Agentic AI

Synthflow AI, an enterprise AI agent platform that automates customer conversations, has formed a strategic partnership with 8×8, Inc. , a leading global business communications platform provider, to bring Synthflow next-generation AI agents to enterprise contact centers. This collaboration integrates Synthflow into the 8×8 Contact Center, automating self-service while enhancing agent support across AI calls, chat, and […]

Beamr Validates ML-Safe Compression for dSPACE Data Logging

Beamr delivered 31% file size reduction compared to baseline encodes on footage from dSPACE RTMaps. Results to be demonstrated at dSPACE User Conference, April 21-22, Novi, Michigan Beamr Imaging Ltd. (NASDAQ: BMR), a leader in video optimization technology and solutions, and dSPACE, a leading provider of solutions for the development of connected, autonomous, and electrically […]