News

Sidemen soccer match raises £6.2 million, draws 2.2 million concurrent viewers during 20-goal thriller

On April 18, the Sidemen and their creator friends returned to London for the 2026 edition of their charity soccer match. For the second year in a row, the star-studded footballing spectacle raised more money than any previous edition of the event. A sum of £6.2 million (~$8.4 million) will be split between a pair of nonprofit organizations. The Sidemen, who count 23 million subscribers on their primary YouTube channel, sold enough charity match tickets to fill the 90,000-seat Wembley Stadium to capacity. Those fortunate in-person attendees were joined by massive audience of live viewers. At its peak, according to Streams Charts, the 2026 Sidemen match reached 2.2 million concurrent viewers. Visit Tubefilter for more great stories.

Tim Cook Stepping Down as Apple CEO, to Be Succeeded by John Ternus at Tech Giant

Tim Cook is set to exit as Apple’s CEO after 15 years. John Ternus, senior VP of hardware engineering, will become Apple’s next chief executive officer, the company announced. Cook will become executive chairman of Apple’s board of directors and Ternus will become its next CEO effective Sept. 1, 2026. The transition, which was approved […]

OpenAI CEO Sam Altman Says AI in Hollywood Will Get People to ‘Care More About Human Creators, Not Less’

OpenAI CEO Sam Altman believes AI is a good thing for Hollywood and will not hurt the industry as much as critics of the technology may be worried about. “I think people really care about other people,” Altman told me at the Breakthrough Prize Ceremony on Saturday when I asked about industry concern that AI […]

Inside Coachella’s Off-Site Events That Are Rewriting the Festival’s Landscape

Brands are skipping the festival grounds and staging their own moments off-site

GSTV’s Kristina Lutz: Gen Z is Looking for Discovery Beyond Social in the Real World

NEW YORK — Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok. That realization is reshaping how brands think about the consumer journey. But there’s a sticking point: how can brands tap into authentic discovery moments that balance digital [...]

Retail Media Must Grow Up Fast: Albertsons Media Collective’s Brian Monahan

NEW YORK – Retail media has spent the past few years being treated like advertising’s golden child. Money poured in, decks multiplied and everyone claimed miraculous returns. Now comes the less glamorous phase: proving it. Brian Monahan of Albertsons Media Collective arrived at the Beet.TV AI Media Summit with Horizon Media carrying a message for [...]

The Onion Says It Has a Deal to Take Over Alex Jones’ Infowars, Plans to Relaunch Right-Wing Site as Parody of Itself

Satire site the Onion says that it has — after 17 months legal wrangling — successfully landed a deal allowing it take over Infowars, the right-wing conspiracy-fueled site run by Alex Jones. Ben Collins, CEO of the Onion, confirmed to Variety details of the company’s new plan to assume control of Infowars under a deal […]

6 Coachella Brand Activations That Were Actually Worth Waiting in Line For

While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like […]

EXCLUSIVE: Leaked Deck Reveals StackAdapt’s Playbook for ChatGPT Ads

The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot.

What Social Media Success Looks Like in a Post-Follower World

This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement, foundational metrics like follower count […]

Social Media Marketing Enters Its AI Intelligence Era

This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, […]

If Comments Are the New Frontline, How Is Your Brand Showing Up?

This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the comments—where conversations unfold, and brand […]

Consumers Are Taking a New Purchase Journey on Social

This post was created in partnership with Brandwatch Marketing data exploded when traditional search engines took over the internet, providing brands with fresh insights into consumer interests and habits. But […]

Marketers Need to Stop Chasing Data and Start Harnessing Audience Signals

This post was created in partnership with Sprout Social Brands have more data than ever, but most of it remains untapped. What’s missing isn’t more data. It’s the signal that […]

Uber Eats launches retail returns

The delivery company wants to solve one of the biggest pain points in retail, and is starting with companies like Best Buy and Dick’s Sporting Goods.

How To Build AI Visibility In 90 Days [Webinar] via @sejournal, @hethr_campbell

Explore effective frameworks for enhancing AI visibility to attract buyers and adapt to the new search dynamics. The post How To Build AI Visibility In 90 Days [Webinar] appeared first on Search Engine Journal.

04072026 Purpose Marketing Hits and Misses

BACARDÍ. Do What Moves You (Tu Sonrisa, BACARDÍ x Tainy Remix) - 30s

Heineken® - Tocayos Inc. - 1m23s

PEDIGREE® - BEST FRIEND AI - 1m25s

"Beat Cancer Off" by VML Health for Fuck Cancer - 1m38s

TAC - Vanessa's Place - 56s

Jellyfish Wants You to Use Large Language Models to Plan Your Ad Buys

The Project Management Institute worked with Jellyfish to apply AI-driven insights to paid media planning, expanding its Performance Max search themes, driving higher sales and conversions.

Kroger’s fueling empire grows as competitors threaten

The grocer operates more than 1,700 fuel centers across the country, but Walmart and Costco are ramping up this side of their businesses as well.