News

5W PR Strengthens Crisis PR and Generative Engine Optimization Services to Meet AI-Driven Reputation Demands

5W PR, one of the largest independently owned PR and digital marketing agencies in the U.S., announced an expanded focus on its crisis communication and Generative Engine Optimization offerings as brands adapt to a new era of AI-driven search, online visibility, and reputation management. As artificial intelligence continues to transform how consumers discover, evaluate, and engage with brands online, 5W is helping clients […]

TechAhead Announces OpenAI Services Partner Status to Help Businesses Accelerate AI Adoption

TechAhead, an AI-native app and enterprise software development company, announced that it is an OpenAI Services Partner. Through this collaboration, TechAhead will help organizations accelerate the adoption of AI solutions using OpenAI’s models and APIs. TechAhead’s services include advisory, solution design, implementation, and ongoing support to help organizations integrate AI capabilities into their existing systems and business […]

Reimagining Ad Ops: Building a Predictive Future

For years, Ad Ops teams’ jobs have been defined by urgency. Stuck in reaction mode, employees have had to pivot their day at the drop of an inbox ping, IO change, or tag break. Often, they’ve needed to solve problems almost instantly. However, as automation evolves and data becomes more interconnected, there’s a quiet but […]

TiVo Ads Brings Independent ACR Data Licensing to the UK

TiVo Ads has today launched its automatic content recognition (ACR) TV data offering in the UK, introducing an independent, measurement-first dataset which the company says is designed to bring greater clarity to cross-platform TV viewing.  TiVo has a long history of making data from its devices available to the wider market, with over 15 years Read More

AI Crowns the Most Beautiful Artworks of All Time for World Art Day

A new AI study has attempted to answer in seconds a question that art critics and experts have debated for centuries: what is the world’s most beautiful painting? To celebrate World Art Day, creative data provider DAIVID switched the focus of [...] The post AI Crowns the Most Beautiful Artworks of All Time for World Art Day appeared first on ExchangeWire.com.

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’

In today’s Digest, we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’. The post Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’ appeared first on ExchangeWire.com.

Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

American Eagle shows a new side of Sydney Sweeney in summer campaign

After its controversial campaign with Sydney Sweeney last year, American Eagle is partnering with the actress again this summer.

Sydney Sweeney On Swapping Jeans for Shorts In Her American Eagle Sequel

ADWEEK spoke to the actress about the new ‘Syd for Short’ campaign, which follows the polarizing but successful 'Sydney Sweeney Has Great Jeans'

For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate

The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who signs a contract with a business is defaulted, in the fine print, to a […] The post For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate appeared first on AdExchanger.

Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic

Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.

Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.

Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.

A closer look at OpenAI’s ads manager – and how much work it still needs

OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.

Cookies, Whether You Want Them Or Not; Feeding The ‘Industry Plants’

Getting Off Track So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.  Despite the addition of the Global Privacy Control (GPC) system, which informs websites when a user has opted out of data collection for certain purposes, the audit observed Google honoring that […] The post Cookies, Whether You Want Them Or Not; Feeding The ‘Industry Plants’ appeared first on AdExchanger.

Financial realities of running a small agency: February session recap

Thank you to everyone who joined us for the Financial Realities session in February.

New Balance - Quiet Please - 54s

Hermes - Horse and Cart - 50s

House of Errors - Urban Golf - 30s

Adidas - The Race - 2m45s

Q1 2026 AdTech Earnings Preview: What Wall Street Is Watching at The Trade Desk, Magnite, and PubMatic

An investor-focused preview of Q1 2026 earnings season for publicly traded AdTech companies, analyzing consensus estimates and key metrics to watch including CTV revenue growth, international expansion, and AI-driven product monetization. The piece notes that The Trade Desk's Kokai AI platform adoption rate is the single most-watched metric among buy-side analysts. It also examines Magnite's SpringServe integration progress and PubMatic's identity solution traction.

New Google Search Console Message Glitch Gives SEOs A Scare via @sejournal, @martinibuster

A Google Search Console glitch resulted in a message to site owners implying that impressions have only just started being reported. The post New Google Search Console Message Glitch Gives SEOs A Scare appeared first on Search Engine Journal.

AA appoints Charlie Rudd as vice-president and Natalie Bell as Front Foot chair

Charlie Rudd, chief executive of Publicis Groupe UK’s Creative Practice, is the Advertising Association’s first vice-president.

ASA bans first ads based on less-healthy food rules

Two ads for Lidl and Iceland were banned, while ads for On The Beach and German Doner Kebab were found to be compliant.