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10,406 articles covering the AdTech ecosystem

Retail Dive logo

How Tecovas is leveraging AI to improve the store experience

The boot brand is using the tech to help with inventory replenishment and allocation, and foster better interactions between associates and customers.

Retail DiveMar 26, 2026Source
MarTech Series logo

Honeywell and Rhombus Introduce AI-Driven, Cloud Video and Access Solution to Modernize Building Security

Collaboration addresses rising demand for integrated cloud access and video solutions that simplify management across multiple facilities Honeywell announced a collaboration with Rhombus, a leader in cloud-based video management, to expand its cloud-connected security and access solutions portfolio with new, AI-powered video solutions. This furthers Honeywell’s effort to accelerate and modernize how customers approach building […]

MarTech SeriesMar 26, 2026Source
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Signal AI Acquires Memo to Bring First-Ever Real Readership Data into Reputation Intelligence

Signal AI is building the reputation and risk tech modern leaders need to navigate a volatile world Signal AI, a global leader in AI-driven reputation and risk intelligence, announces its acquisition of Memo, the world’s first and only platform providing readership data directly from publishers. Memo currently serves the world’s leading Fortune 500 customers, including […]

MarTech SeriesMar 26, 2026Source
MarTech Series logo

AI-Driven Search Trends Influence SEO Strategies for Brisbane Businesses

AI-driven SEO is transforming search visibility, helping Brisbane businesses adapt to AI-powered results and improve online presence. AI-driven search technologies are increasingly influencing how businesses achieve visibility online, as search engines expand their use of artificial intelligence to generate answers, summaries, and recommendations. This shift is changing how information is delivered to users, with greater […]

MarTech SeriesMar 26, 2026Source
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Jaarvis Expands AI Software Development Services in Australia to Help Enterprises Scale with Intelligent Solutions

Jaarvis Technologies, a global provider of enterprise technology solutions, announced the expansion of its AI Software Development Services in Australia, aimed at helping businesses accelerate digital transformation, automate operations, and unlock data-driven growth. As Australian enterprises increasingly adopt artificial intelligence to stay competitive, Jaarvis Technologies is delivering tailored AI solutions that integrate seamlessly with existing […]

MarTech SeriesMar 26, 2026Source
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o9 Launches APEX: The Agile, Adaptive, Autonomous Planning and Execution Capability to Accelerate Enterprise Value Creation in the AI Era

Strong Client Adoption and Execution, with Record Go-Lives in 2025 Underscore Growing Demand for Faster, Learning-Driven Enterprise Decision-Making o9, a leading software company that is powering enterprise planning and decisioning models across 30-plus industry verticals with its groundbreaking, AI-powered Digital Brain platform, reported key highlights from 2025, including strong new client adoption, more than 130 successful […]

MarTech SeriesMar 26, 2026Source
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Xnurta Appoints Former WPP Commerce Executive Luis Pedro Martinez as Managing Director, Europe

London-based hire signals continued global expansion and dedication to empowering agencies to combine human control with AI-driven innovation Xnurta, the award-winning agentic AI-powered advertising platform in retail media, announced that Luis Pedro Martinez has joined the company as Managing Director, Europe, based in London. Luis brings a rare combination of deep technical expertise and hands-on […]

MarTech SeriesMar 26, 2026Source
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iOPEX Recognized for Outcome-driven Enterprise Transformation in HFS Horizons: Agentic Services, 2026 Report

HFS affirms iOPEX’s industry-proven ability to embed scalable agentic workflow automation through its proprietary AI platform, ElevAIte. iOPEX Technologies, a leader in agentic AI and automation-led enterprise transformation delivering Intelligence as a Service, announced it has been recognized as a Horizon 2 Enterprise Innovator in the HFS Horizons: Agentic Services, 2026 report — a comprehensive assessment of […]

MarTech SeriesMar 26, 2026Source
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Similarweb Appoints Harel Beit-On as Chairman of its Board of Directors

Similarweb Ltd., a leading digital market intelligence company, announced the appointment of Harel Beit-On as Chairman of its Board of Directors. Mr. Beit-On has served as a member of Similarweb’s Board since 2017 and brings more than 30 years of experience in leadership positions and investment in technology companies. A co-founder and General Partner of […]

MarTech SeriesMar 26, 2026Source
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MessageGears Delivers Warehouse-Native Revenue Tracking for Enterprise Marketers With New Cross-Channel Conversion Analytics

By connecting campaign performance directly to data warehouse insights, MessageGears enables cross-departmental alignment and attribution accuracy that legacy platforms can’t match. MessageGears, the leading warehouse-native data activation and engagement platform for enterprise brands, announced the launch of conversion reporting — a new suite of capabilities that ties campaign performance and revenue analytics directly to data […]

MarTech SeriesMar 26, 2026Source
Marketing Dive logo

How Aerie is pushing back against AI content with Pamela Anderson

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

Marketing DiveMar 26, 2026Source
Search Engine Journal logo

When The Training Data Cutoff Becomes A Ranking Factor via @sejournal, @DuaneForrester

Content published before and after a model’s cutoff lives in different systems, shaping how brands appear in AI-generated answers. The post When The Training Data Cutoff Becomes A Ranking Factor appeared first on Search Engine Journal.

Search Engine JournalMar 26, 2026Source
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How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model via @sejournal, @theshelleywalsh

In this IMHO interview, Ash Nallawalla explains why governance is the missing layer behind most visibility breakdowns. The post How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model appeared first on Search Engine Journal.

Search Engine JournalMar 26, 2026Source
Campaign logo

Royal British Legion reviews creative agency relationships

Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney was the incumbent on the brand advertising account.

CampaignMar 26, 2026Source
Campaign logo

Review of the Week: KFC’s golden egg-citement

The work was made by Mother.

CampaignMar 26, 2026Source
VideoWeek logo

ProSiebenSat.1 Takes Multi-Platform Approach with New ‘Total Reach’ Focus

Marco Giordani, CEO of ProSiebenSat.1 Media SE German broadcaster ProSiebenSat.1 released its full-year earnings for 2025 this morning, which made for mixed reading. Total revenues were down by six percent (or two percent on an organic basis), while advertising revenues fell by eight percent in the German-speaking region. But the company hopes for Read More

VideoWeekMar 26, 2026Source
ExchangeWire logo

VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform

Today (26th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media(OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to [...] The post VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform appeared first on ExchangeWire.com.

ExchangeWireMar 26, 2026Source
Ad Age logo

New Zealand telco offers prizes to customers who put ads in their phone calls

Colenso BBDO campaign lets users hear short ads during calls for a shot at prizes.

Ad AgeMar 26, 2026Source
Ad Age logo

Skinny - Collect Calls - 30s

Ad AgeMar 26, 2026Source
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Kristen Nossokoff

Kristen Nossokoff has joined NowThis as Head of PR, where she will lead external communications and executive visibility for the social-first media brand focused on Gen Z audiences.

Ad AgeMar 26, 2026Source
Ad Age logo

Aerie CMO on extending anti-AI pledge with Pamela Anderson campaign

The effort from American Eagle-owned Aerie comes as Pamela Anderson gains traction with Gen Z.

Ad AgeMar 26, 2026Source
Ad Age logo

Air debuts AI tools with handwritten ad saying they’ll never replace creatives

CEO Shane Hegde acknowledges AI’s impact on the size of teams but not on the core business of making.

Ad AgeMar 26, 2026Source
Adweek logo

Pamela Anderson Joins Aerie in Calling Out AI Fakery in Ads

Aerie partnered with Pamela Anderson to call out AI fakery.

AdweekMar 26, 2026Source
MarTech logo

How NotebookLM turns marketing docs into usable insights

Upload research, reports and campaign data to explore patterns, answer questions and uncover insights from your own material. The post How NotebookLM turns marketing docs into usable insights appeared first on MarTech.

MarTechMar 26, 2026Source