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10,317 articles covering the AdTech ecosystem
5 ways advertisers can optimize women’s sports investments
New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can improve brand outcomes.
3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live via @sejournal, @theshelleywalsh
Stop chasing rankings and start building visibility that matters with three practical strategies for SEO in 2026. The post 3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live appeared first on Search Engine Journal.
Mary Jo Behrman
Origin Agency, a retail marketing firm with 20 years of CPG experience, announced Mary Jo Behrman as Managing Partner alongside an investment from Demeter Partners.
Cardi B Tackles Inbox Anxiety in Yahoo Mail Push for Its AI-Powered Planner
Cardi B fronts a campaign introducing Yahoo Mail’s new AI-powered feature.
Walmart’s Vizio Pitches New Way to Track If Streaming Ads Drive Sales
Plus, product placements are coming.
Scripps Bets Big on Women’s Sports for New Live Streaming Channel in Upfront Pitch
The Scripps Sports Network, a free, ad-supported streaming channel, will start with 100 live events across the year.
Why martech consolidation business cases fall short
Most ROI models ignore adoption gaps, integration work and renewal pricing — leaving teams exposed after the deal is signed. The post Why martech consolidation business cases fall short appeared first on MarTech.
How to prove ROI from AI workflow integration in B2B marketing
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment. The post How to prove ROI from AI workflow integration in B2B marketing appeared first on MarTech.
Will AI end SEO?
From prompt engineering to data quality, SEO still depends on human input — even with AI's expanding capabilities. The post Will AI end SEO? appeared first on MarTech.
Bazaarvoice Research Finds Consumers Are Using AI to Help Edit Reviews, Not Ghostwrite
New data reveals nearly one in four consumer product review writers use AI tools, but the vast majority are using them only to refine grammar and tone New research from Bazaarvoice Inc., the world’s leading platform for collecting and distributing authentic consumer product ratings and reviews, reveals how shoppers feel about the intersection between AI and the online […]
Aurora Mobile’s EngageLab Redefines Marketing Agility at MarketingPulse: Bridging AI Trends with Unified Execution
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services, announced that its AI-first customer engagement platform, EngageLab, successfully concluded its high-profile participation at Hong Kong MarketingPulse & eTailingPulse 2026, organized by HKTDC. Throughout the event at the HKCEC, EngageLab’s Booth became a premier destination for marketers seeking to “Redefine Customer Relationships for […]
Multiply Raises $9.5M for Self-learning Ads, Reports 300%-500% Pipeline Increase for B2B companies
Multiply is the first hybrid AI + human media agency for B2B companies. Launches Self-Learning Advertising, where ads learn from company data and continuously improve. Multiply is the first AI-native media agency for B2B companies. All marketers know that in traditional advertising, campaigns start losing effectiveness the moment they launch. Creative gets stale and audiences tune […]
Is WordPress Too Complex For Most Sites? via @sejournal, @martinibuster
Yoast SEO co-founder shares that most sites don't need content management systems like WordPress anymore. The post Is WordPress Too Complex For Most Sites? appeared first on Search Engine Journal.
The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
Technical SEO expertise is table stakes. The real skills gap? Business acumen, strategic thinking, and the ability to prove ROI. Here's what CMOs need. The post The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore appeared first on Search Engine Journal.
7 Google Ads Shortcuts Every PPC Manager Should Be Using via @sejournal, @brookeosmundson
Save time in Google Ads using seven practical shortcuts that simplify workflows and highlight optimization opportunities. The post 7 Google Ads Shortcuts Every PPC Manager Should Be Using appeared first on Search Engine Journal.
RNIB kicks off media review
Charity confirms review of its media agency partnerships.
Final deadline for Media Week 30 Under 30 looms
Entries for 2026 cohort will close this week on Thursday 26 March.
Tesco Mobile spotlights friends and family group chats
BBH London created the campaign.
Campaign Media Company of the Year: shortlist revealed
Winners will be revealed on 22 April.
Primark spring campaign celebrates that “double-take moment”
Campaign speaks to Wendy Duggan, marketing director at Primark, and Nikki Lindman, creative director at VCCP, about the retailer’s mission to spotlight style and quality.
Unilever appoints influencer agency for global food business
Seven agencies pitched for the account, which covers Knorr and Hellmann's.
Smoother is rarely remembered
Bold work dies because it's inconvenient and too uncomfortable to defend up the chain.
European Broadcasters Call for Regulation of CTV Operating System “Gatekeepers”
Teresa Ribera, Executive Vice-President of the European Commission for a Clean, Just, and Competitive Transition A number of major European TV trade groups including the European Broadcasting Union (EBU), the European association of television and radio sales houses (egta), and the Association of Commercial Television and Video on Demand Services in Europe (ACT), Read More
GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic
GoWit, a global leader in omnichannel commerce and retail media technology, and Futura DDB, a leading marketing agency in the Adriatic region and part of the global Omnicom network, delivering strategic brand, creative, and media solutions. By combining GoWit’s omnichannel commerce [...] The post GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic appeared first on ExchangeWire.com.