News

Are CAPIs The Next Phase Of Performance TV?

Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments. The post Are CAPIs The Next Phase Of Performance TV? appeared first on AdExchanger.

Why a Streaming TV Ad Platform Is Buying Billboards

Out-of-home (OOH) advertising is increasingly becoming a channel for B2B technology companies looking to reach decision-makers in the real world. As SaaS platforms compete for the attention of enterprise marketers, AI founders, and venture capital firms, some are turning to highly targeted billboards and transit campaigns in tech-heavy markets. Streaming ad platform Vibe.co is the […] Why a Streaming TV Ad Platform Is Buying Billboards first appeared on Street Fight.

The Future of Marketing Briefing: a war, an oil spike and an ad market that can’t see what comes next

The assumptions underpinning ad growth just got a lot more complicated.

As AI creative moves upstream, one production firm is pitching brands a model built on that trend

As production budgets tighten, Ritual Labs is betting brands will use AI to prototype and test campaigns earlier in the creative process.

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.

Customer reviews become a key battleground as AI revolutionizes product discovery

AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online.

Sephora announces partnership with F1 Academy

As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.

A Third-Party Promo Gone Awry; OpenAI Has An App For That

Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That appeared first on AdExchanger.

Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases via @sejournal, @martinibuster

Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid. The post Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases appeared first on Search Engine Journal.

Zevia doubles down on AI satire in ads starring creepy robot coworker

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.

Turo - Cars are cool - 1m

Disney Sells Out 98th Oscars Ad Inventory, Pricing Up Double Digits

Disney continues its live-event and Oscars success with a marketplace fueled by strong demand.

Week of March 2 Evening News Ratings: Newscasts See Growth in Demo

Middle East unrest dominated the news cycle.

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior […] The post Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms appeared first on AdExchanger.

How Archer Roose Is Flipping the Wine Industry on Its Head with CMO Conley Downing

Repositioning a legacy category by eliminating barriers to entry.

BDG Names Avi Zimak Chief Commercial Officer in Dual Leadership Shake-Up

The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships.

REI cuts compensation as labor talks break down

The retailer declared an “impasse” in the bargaining process, which allows it to unilaterally make changes. The REI Union says the move was illegal.

How Lowe’s tailors its AI-backed Mylow to different customers

The home improvement retailer gets about a million questions a month between Mylow and Mylow Companion, with customer inquiries ranging in terms of expertise and needs.

ChatGPT’s Default & Premium Models Search The Web Differently via @sejournal, @MattGSouthern

An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries. The post ChatGPT’s Default & Premium Models Search The Web Differently appeared first on Search Engine Journal.

Coinbase - Your Way Out - 60s

Coinbase’s brilliantly crafted Oscars ad asks: Are you a financial NPC?

A man breaks out of a gloomy gaming world in Isle of Any’s innovative spot directed by Oscar Hudson.

Coinbase’s Oscars Ad Turns a Video Game NPC Into a Financial Rebel

Coinbase's Oscars ad encourages people to break away from the financial systems they’ve always known.

Barcode changes are coming. SmartLabel wants grocers to be ready.

The initiative that gives consumers detailed product information via QR codes is gearing up for a major shift in retail technology.

Whole Foods to double UK footprint

The Amazon-owned specialty grocer is taking its Daily Shop format across the Atlantic as part of its plan to open six locations across London.