News

Trust, Reviews, and Algorithms: What Marketers Must Know in the Era of AI Search

AI is transforming how consumers discover and choose products. Bazaarvoice research shows that 79% of shoppers are expected to use AI-enhanced search this year, whether through chat interfaces or AI-generated summaries embedded in traditional search results. As discovery becomes faster and more conversational, shoppers are increasingly relying on AI to narrow options and guide decisions […]

CallMiner Delivers Breakthrough AI Advancements to Accelerate CX Automation

New innovations in advanced AI classifiers and customizable contact summaries empower organizations with deeper insights, faster discovery, and greater operational efficiency CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced several new and enhanced AI capabilities that strengthen its market-leading platform. These updates deliver greater personalization, enhanced contextual understanding, […]

KIVI CTV Names Felipe Cortelezzi as CEO to Scale Next Phase of Streaming TV Monetization and Expansion

KIVI CTV, a specialized AdTech company operating a full-service Connected TV (CTV) ecosystem across Latin America and the United States, announced the appointment of Felipe Cortelezzi as Chief Executive Officer, reinforcing its next phase of revenue-driven expansion. KIVI is bridging the gap between iconic content and sophisticated CTV demand, managing a diverse portfolio of premium […]

Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube

Zefr announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video content across desktop, mobile web, mobile app, and connected TV environments. The accreditation is the first of its kind for a third-party platform integration, following the completion of the MRC […]

Dataiku Launches the Platform for AI Success

An independent orchestration layer enabling enterprises to build, deploy, and govern AI systems at scale for the world’s leading companies Introducing three first-to-market products: a business-friendly AI agent generator, systems of agents that run entire business lines, and cross-platform observability to track the business outcomes agents produce Dataiku announced the launch of the Platform for AI […]

Revefi Launches AI and Agentic Observability for Enterprise LLM and Agent Workflows

New capabilities give data, AI, and engineering teams cost attribution, benchmarking, traceability, and integration across LLMs and agents. Revefi today announced AI Observability and Agentic Observability, new capabilities that extend its platform to give enterprises greater visibility into the performance, cost, and reliability of LLM and AI agent deployments. The announcement coincides with the Gartner […]

Flowfinity Streams Unifies Remote Monitoring and Field Operations for Municipal Infrastructure

Award-winning platform connects IoT sensor monitoring with operational workflows to help utilities modernize how they manage diverse infrastructure and improve its resilience at scale. Flowfinity Inc. announced the availability of its industrial remote monitoring platform, Flowfinity Streams, for utilities and municipalities. Municipal infrastructure operators are nearing a tipping point. Critical assets built decades ago must […]

Anheuser-Busch boosts marketing efforts through extended MLB tie-up

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

Why We Need To Talk About Young People

Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted. The post Why We Need To Talk About Young People appeared first on Search Engine Journal.

Stephen Allan to leave Brainlabs

Executive chair steps down after four years in the role.

Irn-Bru campaign features posters “made from girders”

Lucky Generals created the work.

MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026

MarkApp has been recognised by The Financial Times and data research partner Statista in the FT1000: Europe’s Fastest-Growing Companies 2026 ranking, securing the 2nd position in the IT & Software category and 11th place overall across Europe. The annual list [...] The post MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026 appeared first on ExchangeWire.com.

Disney prescribes a giant ‘pillboard’ in LA for the return of ‘Scrubs’

A 3-D billboard on Melrose and Sycamore places the show’s characters inside oversized pill packaging.

Scrubs - Pillboard - 12s

NWSL - Imagine Missing This - 30s

Coca-Cola - Jump - 3m28s

Coca-Cola revives Van Halen’s ‘Jump’ for the 2026 World Cup

J Balvin and Amber Mark lead a new version of the classic rock track, released through Coke’s Real Thing Records.

KitKat - Dash - 31s

A New Wave of M&A Shows that Retail Media’s Easy Growth Is Gone

Companies are in a land grab for data.

Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway

A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.

How B2B marketers can prepare for AI agents that do the buying

As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator. The post How B2B marketers can prepare for AI agents that do the buying appeared first on MarTech.

Why direct traffic in GA4 isn’t what it looks like

Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits. The post Why direct traffic in GA4 isn’t what it looks like appeared first on MarTech.

Salesforce and HubSpot reshape partner programs for the AI era

Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition. The post Salesforce and HubSpot reshape partner programs for the AI era appeared first on MarTech.

AI speeds up CX, but alignment still decides success

AI improves the speed and scale of customer experience decisions, but won't resolve organizational alignment problems behind most CX failures. The post AI speeds up CX, but alignment still decides success appeared first on MarTech.