News

Reddit reports Q4 2024 earnings with 42% revenue growth driven by advertising

Reddit reported fourth-quarter revenue of $385 million, beating analyst estimates with advertising revenue growing 42% year-over-year. The company attributed growth to improved ad targeting capabilities and expanded advertiser base.

European Commission opens investigation into Amazon's advertising practices

The European Commission launched a formal investigation into Amazon's advertising business, examining whether the company gives preferential treatment to its own products in ad placements. The probe could result in significant fines and operational changes.

Snap Inc. introduces AR advertising SDK for third-party apps

Snap announced the launch of an augmented reality advertising SDK that allows third-party mobile apps to integrate Snap's AR ad formats. The move expands Snap's advertising technology beyond its own platform and creates new revenue opportunities.

Google AI Mode Cites Itself More Often, With More Organic Links via @sejournal, @MattGSouthern

Google's AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles. The post Google AI Mode Cites Itself More Often, With More Organic Links appeared first on Search Engine Journal.

Yorkshire Tea ads show moments requiring Gold upgrade

Campaign was made by Lucky Generals.

Watch the newest commercials from Robinhood, Ring, Google Cloud and more

Ring serves up a faux sports show in which the host shares a “Ring Replay” video clip of a kid triumphantly making a basket while shooting hoops by himself.

Ford’s CEO gifts Pope Leo an Explorer — built in Chicago by one of his former students

Jim Farley personally delivered a customized Ford Explorer to the South Side-born pope — assembled by a Chicago plant worker who once sat in his classroom.

GAP - SP26 - 3m2s

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for podcasters to post video episodes. Not long ago, YouTube entered a new race. Some say it’s to be the big screen on […] The post YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best appeared first on AdExchanger.

Influencer pay lacks transparency: Here’s what the numbers say

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

Why Unleashed Brands tapped VaynerX to pump up social media marketing

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

Retail and grocery brands dominate ChatGPT ads

Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse via @sejournal, @MattGSouthern

In SEO Pulse: AI Overview citations drift further from traditional rankings as AI search expands and platforms clarify how content appears in AI answers. The post AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse appeared first on Search Engine Journal.

Dove puts guests on the scent at Bridgerton pop-up

The experience takes place between 6 and 8 March.

Cadbury OOH-led campaign celebrates moments of generosity

VCCP created the work.

The next era of McCann: the first 100 days, “rumbles” with clients and more

Campaign met global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

IWD 2026: Campaign celebrates inspirational women

For International Women's Day 2026, the Campaign team has picked a group of women working in adland and beyond who inspire them.

Week in Review: BBC Mulls Opening Up iPlayer to Other PSBs, Video Leads Digital Ad Growth in the UK, and UK Government Delays AI Copyright Rule Change

In this week's Week in Review: the BBC discusses options for its future funding, IAB UK reports continued strong growth in video investment, and the UK government "kicks the can down the road" on law changes regarding AI use of copyrighted content. Top Stories BBC Proposes Opening Up iPlayer, Talks Down a Shift to Advertising Read More

John Lewis - Daisy May on Mother’s Day - 1m12s

Kia Canada turns to REZZ for a thumping debut of the EV4 sedan

Innocean Canada campaign blends EDM culture, digital visuals and interactive gaming elements.

Kia EV4 - Next Level with REZZ - 60s

The business of sports fandom: Turning passion into advertiser performance

Featuring leading sports hosts and sports media experts, this webinar explores the power of avidity, the platforms that play a central role in fan engagement, and how advertisers can win in the biggest sports year in decades.

Cadbury’s ‘Made to Share’ returns in big UK out-of-home campaign

VCCP uses candid photos and new packaging to spotlight small gestures of generosity in daily life.