News
9,840 articles covering the AdTech ecosystem
72andSunny - Carmax - 30s
Indivior Returns to Havas With U.S. AOR Assignment
Pharma marketer unifies creative, media, and CX under the holdco
TV Viewership in January 2026: Media Breakdown
Disney had the largest share increase for the month, with YouTube remaining the leader.
Week of Feb. 9 Evening News Ratings: Nightly News Gets Olympic Boost
The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
Week of Feb. 9 Morning News Ratings: Today Leads for 4 Weeks
Today was the only broadcast with week-to-week gains.
EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick
The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
Philadelphia’s new brand platform positions cream cheese as kitchen staple
“Really Philly Good” introduces a new brand character, Phillyboy, and represents the Kraft Heinz spread’s largest marketing investment to date.
IHOP promotes pancakes with low-tech aesthetics, experiential play
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
The New Off-Page SEO Playbook: Links, Mentions & AI Visibility via @sejournal, @lorenbaker
Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results. The post The New Off-Page SEO Playbook: Links, Mentions & AI Visibility appeared first on Search Engine Journal.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting via @sejournal, @rio_seo
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation. The post New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting appeared first on Search Engine Journal.
The 10 Best PPC Ad Networks via @sejournal, @LisaRocksSEM
Where should you invest paid media dollars in 2026? Here's a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.
EE and Kevin Bacon part ways after 14 years
Radio and TV host Nick Grimshaw will take over as EE's voiceover.
Jameson celebrates St. Patrick’s Day with activations
It includes a multi-media partnership with the English Football League.
Brave Bison appoints Ed Knights as head of growth
He has worked at Born Social and M&C Saatchi Performance.
Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation
Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...] The post Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation appeared first on ExchangeWire.com.
Philadelphia Cream Cheese’s new mascot puts the cow in cowboy
Phillyboy rides into kitchens as the 150-year-old brand’s first U.S. mascot in its biggest marketing push yet.
Vienna Tourist Board - Vienna Bites - 3m05s
Vienna tourism ad imagines the city full of vampires on the prowl
Bianca Poletti’s stylized short for agency Seite Zwei connects the city’s culinary heritage with centuries-old vampire lore.
AI won’t fix measurement if the foundation is broken
Fixing measurement isn't about adding another layer of technology or creating another model—it’s about rebuilding the infrastructure.
Chicago Fire - Fire Up Your Lawn - 30s
Meta Agent - 15s
GA CORE Wierd ONLINE - 15s
11 creative campaigns to know about today
ESPN brings back the “Bracketbrain” campaign, and H&M launches a global series highlighting icons of particular cities.
American Eagle Goes Country With Bailey Zimmerman and Stagecoach Sponsorship
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.