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9,840 articles covering the AdTech ecosystem
Why we’re measuring creative ROI too narrowly
Throughput metrics track efficiency but miss creative’s broader business impact. Measure creative’s revenue influence, brand equity and cost avoidance. The post Why we’re measuring creative ROI too narrowly appeared first on MarTech.
GPC compliance must be a legal priority for U.S. marketers
Marketing impact may be limited for now, but enforcement risk isn’t. See how to operationalize GPC and reduce exposure. The post GPC compliance must be a legal priority for U.S. marketers appeared first on MarTech.
Your technical debt is crushing your bottom line
Technical debt weighing on your marketing team? We’re breaking down how to move past outdated stacks to build something that scales. The post Your technical debt is crushing your bottom line appeared first on MarTech.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details about the new AI-powered shopping features. The post Marketing on Reddit: What you need to know appeared first on MarTech.
How to keep your content fresh in the age of AI
AI made publishing easier, but differentiation is harder. See how clarity, intent alignment and small SEO changes drive real gains. The post How to keep your content fresh in the age of AI appeared first on MarTech.
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s consumer insights arm, Scarborough, which is a local analytics database that helps media sellers and buyers better compare local, national and streaming TV campaigns. The post TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences appeared first on AdExchanger.
Dentsu UK and Ireland taps Publicis for growth and marketing chief
Amy Robinson will take up the role on 2 March.
Omnicom and IPG jointly cut headcount by 8200 in 2025
Combined staff numbers fell 6.4% as Omnicom took over IPG.
Kantar Media rebrands as Fifty5Blue
Former WPP CEO Mark Read joined Kantar Media board last year.
The Estée Lauder Companies consolidates £500m media account
Cosmetics company previously worked with various media agencies.
Academy at 40: “Humans want to fucking see stuff, and we are going to be making it for them"
The London production company has produced a series of stellar work in its time, now it is looking to the future and the next generation of talent, which seems to thrive in its nurturing environment.
Foster's replaces name on cans with "d**khead" and "b*llend" in debut Publicis ads
Publicis London won the account last year.
The Trade Desk’s Ventura OS Makes an Ecosystem Pivot
In November 2024, demand-side platform The Trade Desk announced plans to launch its own CTV operating system (OS) called Ventura, confirming rumours which had begun spreading around the ad tech world during the summer. While a move into the CTV OS space looked at a glance like a significant step outside of The Trade Desk's Read More
Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in 2025
In today’s Digest we cover video-on-demand services facing new Ofcom regulation in the UK, Canva buying animation and marketing startups, and OOH hitting record revenue in 2025. The post Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in 2025 appeared first on ExchangeWire.com.
Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange
Limelight Inc., a global programmatic white-label platform, shared a new case study showcasing results from a leading APAC ad exchange deploying their latest feature - Adaptive Rules Centre (ARC). ARC is a rule-based toolkit that lets partners automate performance optimisations [...] The post Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange appeared first on ExchangeWire.com.
Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers
Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers. This strategic partnership marks a major step forward [...] The post Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers appeared first on ExchangeWire.com.
How Lowe’s is evolving its loyalty program to connect with Gen Alpha
Lowe's has created a kids club loyalty program in order to gain better data insights about customers.
How AI is reshaping TV advertising, with MNTN’s Mark Douglas
Mark Douglas, president and CEO of MNTN, joins the Marketer’s Brief podcast to talk about how AI is reshaping TV advertising.
What marketers need to know about Gen Z’s shift toward slowing down
Gen Z is disconnecting from digital life and embracing offline experiences
Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth
How to build a marketing strategy around culture, not campaigns.
The Unilever CEO Has a New Marketing Doctrine, and It Is Completely Wrong
Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.
Publicis mandates four days per week in the office in UK
Agency group increases staff attendance requirement from three to four days.
Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.
The Rundown: Why YouTube has become key for brand GEO strategies
Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.