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9,840 articles covering the AdTech ecosystem
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
Brands celebrate tariff reprieve, but fresh uncertainty looms
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.
In Graphic Detail: Publishers chase video podcast growth, but audio still leads
Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.
Warming Up To Netflix Ads; OpenTable Is OpenTo Ads
Netflix Flexes Its Ad Muscles Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When Netflix first launched an ad-supported tier in late 2022, buyers were concerned about the limited scale and targeting options – you know, the stuff that makes streaming worth the premium CPMs. Then Amazon showed up with […] The post Warming Up To Netflix Ads; OpenTable Is OpenTo Ads appeared first on AdExchanger.
No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing
For as long as most of us in digital media can remember, professional publishing has relied on a fragile assumption: If you build a destination – a site, an app, a channel – audiences will come. And if you have an audience, you can make content publishing economics work through advertising, subscriptions or some mix […] The post No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing appeared first on AdExchanger.
From Avoiding Bad Ads To Demanding ROI
Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, increasingly, means demonstrating that premium placements move the needle, says Lisa Utzschneider, CEO of verification provider Integral Ad Science, on […] The post From Avoiding Bad Ads To Demanding ROI appeared first on AdExchanger.
European Commission Fines Meta €798 Million for Antitrust Violations in Classified Ads
The European Commission imposed a €798 million fine on Meta for tying Facebook Marketplace to its social network, creating unfair competitive advantages in classified advertising. The ruling affects how digital platforms can bundle advertising services and has implications for platform advertising practices across Europe.
Walmart Advertising Revenue Reaches $5.5 Billion Annually, Announces New DSP Capabilities
Walmart disclosed its advertising business Walmart Connect reached $5.5 billion in annual revenue and announced expanded demand-side platform capabilities for advertisers. The retail media giant is adding new measurement tools and off-site advertising capabilities to compete with Amazon Ads.
Adobe Releases Generative AI Tools for Display Ad Creation in Adobe Express
Adobe launched new generative AI capabilities in Adobe Express specifically designed for creating display advertising at scale, including text-to-image generation optimized for ad specifications and automated resizing for multiple formats. The tools integrate with major ad platforms for direct publishing.
European Publishers Form Alliance to Challenge Google's Privacy Sandbox
A coalition of over 50 European publishers announced they are filing a complaint with the European Commission against Google's Privacy Sandbox, arguing it gives Google unfair advantages in ad targeting while limiting publisher revenue. The group is calling for independent third-party alternatives to be supported.
Opinionated founder Mark Fitzloff fired after selling his agency to Tombras
Tombras has fired Mark Fitzloff, who founded Opinionated in 2017.
Maximum Effort - Oscars Ad Stunt - 4m 25s
Popwell - Stop Cooking - 30s
Gerber - Sorry - 1m
Intelligent Beauty: How Ulta Beauty Uses AI Personalization to Power Loyalty and Relevance at Scale
Plus, why wellness has become inseparable from beauty.
How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50
The celebration for Survivor's 50th season transformed the US into a real-world game.
Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
The case for in-flight advertising for audience engagement and retargeting
Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising. In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a […]
What can we expect from WPP’s strategy review?
Leadership team will present to investors on Thursday 26 February.
Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...] The post Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner appeared first on ExchangeWire.com.
VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...] The post VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers appeared first on ExchangeWire.com.
9 creative campaigns to know about today
Telstra builds a crazy synthesizer from e-waste, and Dutch state lottery Staatsloterij marks 300 years with a swing through history.
Liquid Death and Spotify made a Bluetooth urn so the dead can stream music
Funeral merch just got funkier with a speaker urn designed to soundtrack the afterlife.