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9,790 articles covering the AdTech ecosystem
Agency Brief—McKinney launches PR unit as consolidation continues
This week, Agency Brief has the exclusive on McKinney’s new division, along with a look at Dentsu’s latest earnings call.
AI ad of the week: Samsung shows varying degrees of AI-generated material in social campaign
Social media ads highlight features available on Samsung’s new Galaxy AI phone.
The generative AI ad playbook—red flags, real wins and hard lessons
Generative AI use in ads is rising fast. On Ad Age Insider, hear where brands succeed, where campaigns fail and how disclosure, quality and brand fit shape consumer response.
Why agencies need to recommit to diversity hiring
Diversity hiring gains made in 2020 and 2021 have slowed or reversed as budgets tightened and mergers accelerated.
Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5bn
Majority of synergies will come from $1bn cut to staffing costs, including job losses and offshoring.
Havas CX Helia appoints Andy O’Carroll as first CCO
He will report to chief executive David MacMillan.
Amazon surpasses Walmart in annual revenue for the first time
Amazon has eclipsed Walmart in annual revenue for the first time ever.
Future of Marketing Briefing: The mental gymnastics of principal media
Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.
WTF is a creator capital market?
What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?
In Graphic Detail: The state of the marketing agency sector
Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.
Pitch deck: Why Amazon believes its premium streaming inventory is worth the money
Amazon is pitching its DSP to make the case.
The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI
Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI appeared first on AdExchanger.
Comic: Conversion Optimization
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Conversion Optimization appeared first on AdExchanger.
One Chatbot’s Journey To Introducing Ads That Don’t Suck
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.
Google Agrees to $1 Billion Settlement in Texas Ad Tech Antitrust Case
Google has agreed to pay $1 billion to settle a Texas-led antitrust lawsuit alleging the company manipulated online advertising auctions. The settlement resolves claims that Google gave its own ad-buying tools unfair advantages in ad exchanges, marking one of the largest regulatory actions against Google's ad tech business.
TikTok Launches Symphony Creative Studio with Generative AI Ad Tools
TikTok has launched Symphony Creative Studio, a suite of generative AI tools that help advertisers create video ads, generate scripts, and optimize creative assets specifically for TikTok's platform. The tools include AI avatars, automated video editing, and performance prediction capabilities.
Snap Introduces AR Enterprise Services for Brand Advertising
Snap Inc. announced AR Enterprise Services, a new B2B offering that allows brands to integrate Snapchat's augmented reality technology into their own apps and websites. The service includes AR try-on capabilities, virtual product placement, and custom lens creation tools with measurement and attribution features.
Forrester Report: Contextual Advertising Market to Reach $562 Billion by 2028
Forrester's latest report projects the contextual advertising market will grow to $562 billion by 2028 as third-party cookie deprecation drives advertiser adoption of alternative targeting methods. The report identifies AI-powered semantic analysis and brand safety tools as key growth drivers.
Reddit Expands Advertising API with Real-Time Bidding Capabilities
Reddit has launched expanded API capabilities that enable programmatic buying through real-time bidding integrations with major demand-side platforms. The update includes new targeting parameters based on subreddit engagement, conversation topics, and user intent signals beyond traditional demographic data.
Google to Phase Out Third-Party Cookies in Chrome by End of 2024, Announces Privacy Sandbox Timeline
Google announced a revised timeline for deprecating third-party cookies in Chrome, with full phase-out scheduled for Q4 2024. The company also released updated Privacy Sandbox APIs for advertisers to test alternative targeting methods.
EU Digital Services Act Enforcement Leads to €800M in Fines for Tech Giants Over Ad Transparency
European Commission issued €800 million in fines to major tech platforms for failing to comply with Digital Services Act requirements around ad transparency and targeting disclosures. The enforcement action sets precedent for global ad regulation.
Walmart Acquires Vizio for $2.3 Billion to Expand Advertising and Smart TV Capabilities
Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.
Forrester Report: 62% of Marketers Plan to Increase Retail Media Spend in 2025
New Forrester research shows 62% of marketers plan to increase retail media network investments in 2025, with spending expected to reach $130 billion globally. The report highlights measurement challenges and fragmentation as key industry concerns.
Snap Inc. Partners with Microsoft Advertising to Expand B2B Ad Solutions
Snap announced a strategic partnership with Microsoft Advertising to develop B2B advertising solutions on Snapchat, leveraging LinkedIn audience data for professional targeting. The collaboration aims to capture business-to-business ad budgets on social platforms.