News

TikTok Introduces 'Symphony' Creative AI Suite for Advertisers

TikTok launched Symphony, an AI-powered creative suite that helps advertisers generate, optimize, and test video ad content at scale. The platform includes AI avatars, script generation, and automated video editing tools.

Liquid Death - Don't Be Artificial - 30s

EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency

The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain

Google Offers AI Certificate Free For Eligible U.S. Small Businesses via @sejournal, @MattGSouthern

Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free. The post Google Offers AI Certificate Free For Eligible U.S. Small Businesses appeared first on Search Engine Journal.

5 creative campaigns to know about today

Goldfish gets excited about Campbell's soup, NIOD combats the New York City facial and Rimowa does a bizarre photoshoot with "Succession" star Nicholas Braun.

Empowering young players to lead: Allstate helps develop soccer’s next generation with MLS

Allstate is providing opportunities to help support tomorrow’s best players.

How Build-A-Bear’s Sharon Price John Made the CMO to CEO Jump Flawlessly

Why softness, not power, propelled a brand from malls into the digital realm.

AI Is Moving Faster Than Agency Contracts

Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.

Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPT

Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform

Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing

Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group

Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) appeared first on AdExchanger.

Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday.  That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […] The post Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin appeared first on AdExchanger.

Butterball names Carmichael Lynch AOR in reach for year-round relevancy

The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.

Omnicom plans to reduce labor costs by $1B following IPG acquisition

The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.

Zillow links with World of Warcraft to showcase in-game homes

Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.

Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC via @sejournal, @navahf

This week's Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions. The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.

35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO via @sejournal, @theshelleywalsh

Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons. The post 35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO appeared first on Search Engine Journal.

Why AI Misreads The Middle Of Your Best Pages via @sejournal, @DuaneForrester

Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive. The post Why AI Misreads The Middle Of Your Best Pages appeared first on Search Engine Journal.

Review of the Week: Warburtons toasts 150 years

Joyful & Triumphant made the work.

Lloyds celebrates year of the horse with London pop-up

The experience was located on Greek Street.

Pitch Update: Just Eat, Kimberly-Clark, Renault, Yazoo, Popeyes, Crisis, Hartley’s, Geely and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Opportunities in Audio: Where can Advertisers Find the Most Value?

How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights. The post Opportunities in Audio: Where can Advertisers Find the Most Value? appeared first on ExchangeWire.com.

adWMG Launches a Self-Service Monetisation Platform for Web Publishers

adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...] The post adWMG Launches a Self-Service Monetisation Platform for Web Publishers appeared first on ExchangeWire.com.

How Qatar Airways is expanding premium brand storytelling beyond traditional media

The luxury brand brings celebrity moments, cutting-edge tech and an entertaining safety video, all while staying true to its core identity.