News

PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why via @sejournal, @MattGSouthern

Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search and monetization. The post Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why appeared first on Search Engine Journal.

The Science Of How AI Pays Attention via @sejournal, @Kevin_Indig

An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats. The post The Science Of How AI Pays Attention appeared first on Search Engine Journal.

National Cyber Security Centre campaign shows firm on the Moon to escape hackers

M&C Saatchi Group UK made the campaign.

Andrex account shifts from FCB London into McCann

FCB London won the Kimberly-Clark business in 2019.

Uncommon unveils rigged claw machine for London Fashion Week

The claw machine will be on display at Moco Museum London.

Week in Charts: Roku’s DSP Strategy, AI’s Impact on UK Agency Headcount, and AppLovin’s Stock Price Decline

In this week's Week in Charts, Roku's DSP strategy, AI's impact on UK agency headcount, and AppLovin's stock price decline. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Week AI-Driven Ad Spend to Make Read More

Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context

Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed [...] The post Silverpush & Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube & Context  appeared first on ExchangeWire.com.

“Omnichannel planning has become a living system.”: Yaron Tomchin, CEO, Mobupps

We meet Yaron Tomchin, CEO at Mobupps, to discuss the omnichannel landscape and how innovation has turned media planning into a far more dynamic process… Mobupps Mobupps is a global frontrunner in mobile advertising and technology solutions. With a legacy spanning over [...] The post “Omnichannel planning has become a living system.”: Yaron Tomchin, CEO, Mobupps appeared first on ExchangeWire.com.

StreetEasy’s new ads invite NYC dwellers to ‘Be a Forever New Yorker’

Mother New York’s campaign focuses on commitment, community and the idea of NYC as a lifetime address.

Depop - Money Amend - 30s

Folgers Turns Its Iconic Jingle Into a Wake-Up Anthem for a New Generation

Folgers remixes its classic jingle with decades of hit songs about waking up.

LinkedIn Trades Corporate Polish for Laughs in New Brand Platform

LinkedIn leans into humor to tell a unified story about its products and brand.

How to use CRM data to target the right B2B audiences

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. The post How to use CRM data to target the right B2B audiences appeared first on MarTech.

How to wreck your brand in 30 seconds

Ring's 'terrifying' Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond 'Don't do that.' The post How to wreck your brand in 30 seconds appeared first on MarTech.

The path to purchase just got dramatically shorter

Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment. The post The path to purchase just got dramatically shorter appeared first on MarTech.

Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers

How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,” […] The post Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers appeared first on AdExchanger.

TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026

Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that AdExchanger and Cynopsis identified as top leaders influencing the video advertising landscape. As the line between […] The post TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026 appeared first on AdExchanger.

Initiative leads the preliminary 2025 global media league

Publicis Groupe shops make up the rest of the top five.

The new rules of social discovery and distribution

Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.

WooCommerce May Gain Sidekick-Type AI Through Extensions via @sejournal, @martinibuster

Automattic's James LePage describes emerging WooCommerce capabilities that will enable Sidekick-type AI extensions The post WooCommerce May Gain Sidekick-Type AI Through Extensions appeared first on Search Engine Journal.

Campaign A List 2026: How leaders are planning for success in surprising times

Team culture and being “obsessed with new” are pivotal, rapid change is the norm, and it’s goodbye to the all-knowing boss.

Tesco marks Lunar New Year with fold-your-own horse newspaper takeover

Supermarket celebrates year of the fire horse with Reach partnership.