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9,681 articles covering the AdTech ecosystem
Just Eat Takeaway picks VCCP for global creative account
McCann Worldgroup was the incumbent and did not take part in the pitch.
DHSC ad puts power to quit in smokers’ hands
AMV BBDO created the campaign.
Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment
Gen Z’s discovery habits are rewriting Google Ads playbooks, forcing advertisers to rethink creative, targeting, and attribution across AI-driven surfaces. The post Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment appeared first on Search Engine Journal.
Cross-Channel Collaboration, New Partnerships, and Fresh Data Integrations: What Europe’s TV JICs are Working On in 2026
A lot of the measurement issues facing the TV industry, such as the challenges of measuring across fragmented platforms, and finding common measurement standards for different types of video content, cut across markets. So while each country has its own nuances and set of pressing priorities, the TV measurement JICs in each market are often Read More
Antitrust Filing Says Google Cannibalizes Publisher Traffic via @sejournal, @martinibuster
Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results. The post Antitrust Filing Says Google Cannibalizes Publisher Traffic appeared first on Search Engine Journal.
International PPC: Why Consistency Is So Hard To Maintain via @sejournal, @brookeosmundson
Keep international PPC campaigns aligned with practical frameworks for consistency, localization, and multi-agency coordination. The post International PPC: Why Consistency Is So Hard To Maintain appeared first on Search Engine Journal.
A new legal precedent means the era of 'banter' is over
If sexualised banter or “just joking” is part of your culture, you’re already at risk.
Eight principles for ad practitioners to use AI responsibly
Poll at Lead conference found 85% of audience felt people might trust advertising less due to AI.
Renault taps Havas Play for EV ambassador campaign
Appointment follows a competitive pitch.
TikTok appoints UK head of agencies
Jordan Wisbey will report to Kris Boger, regional general manager for the UK, Ireland and Benelux, business solutions at TikTok.
BBH London hires David Madrid's Giulia Ferrarezi as creative director
Her work 'Meet Marina Prieto' for JCDecaux won a B2B Cannes Lions Grand Prix in 2024.
Uncommon launches PR, culture and influence division
Uncommon Creative Studio has unveiled a PR, culture and influence practice, which it believes will ‘carve out a new space in a tired category’.
Pringles taps into joy of sharing in European brand platform
The campaign was created by an integrated team made up of AMV BBDO, Carat, JKR, RPM and Hogarth.
Don’t diminish the power of taste
Taste has become an unfashionable concept but the industry should be embracing it as something that gives it a stake in the future.
Hartley’s picks creative agency
Appointment was made without a pitch.
7 key agency and marketing job moves—and why they matter
Here are the executive moves you need to know this week.
The top 5 creative campaigns to know about right now
This week’s top campaigns focused on growth, resilience and the stories brands tell about moving forward.
Introducing Leading Women Peru’s first class of honorees
Get to know the marketing and advertising execs honored in this year’s Leading Women Peru program.
Why American Eagle Rebuilt Its Creator Program to Find Gen Z Shoppers
More than 900 creators signed up within 11 days.
Lerma Names Its First Chief Strategy Officer as It Builds Out Leadership Team
Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring spree that signals an ambitious move away from the agency’s […]
Digest: Google Faces Fresh EU Search Scrutiny; Alibaba’s Qwen Processes 120 Million Orders in Six Days
Google is facing more antitrust scrutiny from EU regulators over its search advertising auctions, plus news on Alibaba and Bytedance... The post Digest: Google Faces Fresh EU Search Scrutiny; Alibaba’s Qwen Processes 120 Million Orders in Six Days appeared first on ExchangeWire.com.
Have Your Question Answered on the MadTech Podcast!
Got a burning question for the ExchangeWire team? Drop your questions over to us and we'll answer in a monthly mailbag special... If there's a hot topic you're keen to know more about, or a topical industry issue you want to [...] The post Have Your Question Answered on the MadTech Podcast! appeared first on ExchangeWire.com.
Havas London wins Yazoo's UK creative account
Milk drink brand previously worked with Digital Natives.
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies, with a combination of tech and expanded media offerings.