News

Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social

AI modeling and an understanding that there's more to life than the last click are changing the way clients evaluate paid social investments.

WTF is Markdown for AI agents?

AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents.

‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message

A month into its ad strategy, OpenAI tries to balance growth and trust.

Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic via @sejournal, @lorenbaker

Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which SERP features actually drive organic traffic in 2026? The expansion of AI Overviews into new keyword and intent queries, AI Mode’s attempt to dominate the search experience, and ongoing experimentation with new SERP layouts have changed how users interact with search results. Get A Data-Backed View Of What Matters For 2026 SERPs In this on-demand webinar, Tom Capper, Senior Search Scientist at STAT Search Analytics, will dig into STAT’s vast repository of daily SERP data and show […] The post Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic appeared first on Search Engine Journal.

Google AI Shows A Site Is Offline Due To JS Content Delivery via @sejournal, @martinibuster

A site owner blamed Google AI Search for falsely reporting their site offline. The answer was a content delivery pitfall. The post Google AI Shows A Site Is Offline Due To JS Content Delivery appeared first on Search Engine Journal.

StreetEasy - Roof Lounger - 30s

StreetEasy - Koi Hooper - 30s

StreetEasy - Girls Night - 30s

Watch the newest commercials from Google, Progressive, Verizon and more

Olympic snowboarder Chloe Kim stars in the latest from Google.

Streaming Ratings, Week of Jan. 12: His & Hers Lands at the Top of the Chart

The top five titles had over a billion viewing minutes.

Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekend

The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.

Roku says it’s growing video advertising faster than broader OTT market

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

Fake Campaign Agency of the Year Awards screengrabs shared on LinkedIn

Winners will be announced on Thursday 19 March at a ceremony at Royal Lancaster London.

Old Spice’s ‘Mom Song 2’ sees more moms distraught at their grown-up boys

Wieden+Kennedy Portland revisits the viral 2014 anthem with a less stalker-y take on letting sons grow up.

Old Spice - Mom Song - 60s

Old Spice - Mom Song 2.0 The End of Adolescents - 60s

5 Questions For…Reporters in Arizona Covering Nancy Guthrie’s Disappearance

CNN’s Ed Lavandera and NewsNation’s Brian Entin share their perspective on a story directly affecting one of their own.

How a precise timing structure drives material differences in marketing efficiency

Jesse Math, vp of strategic partnerships, Keen Decision Systems The marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a […]

Target to test contextual ads in ChatGPT, including through Roundel

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.

Major League Soccer extends reach in substantial marketing push

“MLS Is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. this year.

Publicis weds creator, sports marketing for new Influential Sports unit

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

Why brands need to optimize their mobile apps and websites for AI

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

Campaign Trail: Squarespace turns domain names into a noir nightmare

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.