News

Is your B2B lead management engine built for today’s reality?

Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. The post Is your B2B lead management engine built for today’s reality? appeared first on MarTech.

OpenAI and Google reveal competing visions for AI ads

As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. The post OpenAI and Google reveal competing visions for AI ads appeared first on MarTech.

IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment

Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital Advertising Ecosystem to Participate New York – February 12, 2026 – As part of its multi-phase initiative to modernize the legal and contractual infrastructure supporting digital advertising, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, released today … Continued The post IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment appeared first on IAB.

AppLovin CEO Suggests the Company’s Stock is Undervalued, Despite its Market Cap Massively Surpassing All Agency Holdcos Combined

Adam Foroughi, CEO of mobile ad tech business AppLovin, used the start of the company's earnings call last night to address recent fluctuations in the company's share price. The stock has fallen by around a quarter since the start of the year, prompted by investor speculation around the threat of AI, and the potential for Read More

Absurdity clashes with cold reality in striking ads about preventing injuries

Tom Kuntz and Rodrigo Prieto craft spots with whiplashing tones for One23West’s new campaign in Canada.

Titan Casket - Casket for Two - 30s

Marketing owns customer data and the risks that come with it

Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore. The post Marketing owns customer data and the risks that come with it appeared first on MarTech.

B2B marketing on Instagram: What you need to know

For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here's our guide to doing that. The post B2B marketing on Instagram: What you need to know appeared first on MarTech.

Programmatic’s Next Era: Clarity Is The New Currency

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never […] The post Programmatic’s Next Era: Clarity Is The New Currency appeared first on AdExchanger.

Preventable - The Truth Hurts – Paddler - 30s

WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan via @sejournal, @martinibuster

WordPress co-founder and Automattic are alleged to have planned to target at least ten competitors beyond WP Engine. The post WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan appeared first on Search Engine Journal.

Movers & Shakers: Dentsu, Publicis, Digitas, Haleon, D&AD, Ebiquity, Teads and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Former Mindshare and Mediacom CEO Mark Heap joins Aperto Partnership

He previously held CEO roles at Mindshare EMEA, MediaCom APAC and PHD China.

In Pictures: Campaign A List party 2026

More than 100 of adland's greats – Faithfuls and Traitors – gathered last night to celebrate the 2026 edition of the Campaign A List.

Former Impero creative director Elliott Starr launches ‘AI-augmented’ studio

Belief Studio will become part of Form Productions.

Adam & Eve\TBWA hires Luke Till and Lawrence Bushell as creative directors

The pair join from BBH London.

Pick of the Week: Claude trains its Super Bowl ads on discomfort

Campaign asks AI agent Claude for some help writing Pick of the Week.

Channel 4 Expands Third-Party Platform Push with Video Podcasts on Spotify

As younger audiences become harder to reach on linear TV, broadcasters have been stepping up their efforts to reach those viewers on third-party video platforms. So far most of that strategy has been focused on YouTube, a move that has delivered significant extra reach and viewership for the UK broadcasters, as VideoWeek reported last year. Read More

Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets

Teads, the global media platform, today (12th February, 2026) announced a strategic partnership with Samsung Ads to deliver CTV homescreen display and video advertising solutions across Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. They will serve as [...] The post Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets appeared first on ExchangeWire.com.

2026 Small Agency Awards entry guide—categories, pricing, timeline

A step-by-step guide to entering the 2026 Ad Age Small Agency Awards, including eligibility, categories, deadlines, fees, new additions and a quick entrant checklist.

CMO Moves—Microsoft beefs up AI marketing team and Canva hires its first B2B chief marketer

Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.

The top 5 celebrity brand collabs you need to know about right now

Ad Age’s take on the hottest celebrity marketing moves of the past month.

Gen Z is reclaiming 2016—how brands can participate without giving them the ‘ick’

Why emotional resonance beats mimicking old aesthetics for Gen Z marketing.

Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices

In today’s Digest, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices. The post Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices appeared first on ExchangeWire.com.