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9,726 articles covering the AdTech ecosystem
How Doritos and Ulta Used TikTok Clubhouse As a Super Bowl Second-Screen Power Play
As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]
Super Bowl 2026 Was Packed With Celebrities, but Not as Many as Expected
62% of ads in Super Bowl 60 featured top talent.
Bad Bunny’s Super Bowl Spectacle Showcased the Unifying Force of Culture
What brands can learn from the collective response to Benito's halftime show.
ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot
OpenAI’s decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale.
EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech
Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.
Super Bowl 60 Went Heavy on the ’90s Nostalgia
Several brands took a walk down millennial memory lane.
Bad Bunny’s Historic Halftime Show Spikes Demand for Spanish Lessons on Duolingo
The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.
2026’s Super Bowl Ads Are More Diverse, but Celebs Still Skew White
LGBTQ representation dropped for the second year in a row.
Bad Bunny’s Halftime Show Wasn’t a Gamble. It Was an NFL Growth Strategy.
Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.
The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60
Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]
Budweiser wins USA Today’s Super Bowl Ad Meter second year in a row
Budweiser again won the top spot on USA Today’s Ad Meter, its second year in a row and 10th win overall.
Brief Encounters - 2m6s
Novo Nordisk says it’s suing Hims to halt obesity drug copycats
Hims is breaching the U.S. patent on semaglutide, the active ingredient in Novo’s blockbuster obesity treatments, Novo argued Monday.
ESPN - “We’re Going to the Super Bowl” - 47ss
Why brands should bring Super Bowl-level creativity to everyday advertising
Super Bowl advertising: Why brands should prioritize entertainment all year.
McDonald’s Flips Its Ads Sideways for Couch-Bound Fans After the Super Bowl
McDonald's targets the morning after the Super Bowl, when millions of Americans nurse hangovers and call in sick to work.
Creatives React: Jost and Che Aren’t Memorable in DraftKing’s Super Bowl Ad
While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal
The Best Ads of Super Bowl 60, Picked By People Who Make Ads For a Living
Here's what resonated with the people who make ads for a living.
Kraft Mac & Cheese Tapped John Mulaney to Roast Super Bowl Ads in Real Time
Kraft Mac & Cheese called on comedian and actor John Mulaney to create real-time ads that passed judgment on the efforts of various Super Bowl advertisers.
The Least Popular Super Bowl Ads of 2026
Viewers were not amused.
Here’s How Much Celebrities Got Paid for 2026 Super Bowl Ads
From Pokémon to Dunkin', how much do A-list stars make from Super Bowl commercials?
Food52 Sold for $10.3 Million as Bankruptcy Auction Breaks Up Company
America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal.