News

Skittles - Deliver the Rainbow - 6m28s

Watch Skittles’ live Super Bowl ad with Elijah Wood, performed for one family

The actor returned as the human-unicorn hybrid in a five-minute comedy sketch in the family’s front yard.

The Top Ads of Super Bowl LX

EDO ranked every Superbowl LIX commercial based on online consumer engagement upon airing. T-Mobile, Ram, Liquid Death, Universal Pictures and Hims & Hers topped the rankings.

Super Bowl Hot Take: Tim Robinson Shines in Rippling’s Absurdist Boardroom Drama

The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.

Creatives React: Rippling Tickles Robinson Fans But Leaves the Unfamiliar Unamused

The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin.

Creatives React: Tecovas Send-Up to Cowboy Culture Has No Hitch In Its Giddyup

The cinematic spot hits an emotional cord, tapping into Americans’ enduring love for the symbolism of the Wild West.

Budweiser Tops USA Today Ad Meter for 2nd Consecutive Year

In 2026, Americans want nostalgic tracks from the ’80s and ’90s, cute animals, and Americana on the farm. Budweiser knows how to hit Super Bowl viewers in the feels, ranking […]

BBDO Wins Super Bowl 60 With Most Ads In The Big Game

Omnicom network takes the cake after absorbing FCB.

Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver

Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.

ActiveCampaign’s latest move signals the era of self-driving campaigns

The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured. The post ActiveCampaign’s latest move signals the era of self-driving campaigns appeared first on MarTech.

Unify your adtech and salestech without breaking what works

Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works. The post Unify your adtech and salestech without breaking what works appeared first on MarTech.

Brand is the decision in B2B, and AI decides first

AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. The post Brand is the decision in B2B, and AI decides first appeared first on MarTech.

Why context matters more than data in personalization

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. The post Why context matters more than data in personalization appeared first on MarTech.

7 Insights From Washington Post’s Strategy To Win Back Traffic via @sejournal, @martinibuster

The Washington Post's controversial strategy begins with a foundation, then adjusts based on what works. The post 7 Insights From Washington Post’s Strategy To Win Back Traffic appeared first on Search Engine Journal.

Linear TV is “Getting Battered by Video Every Single Time” on ROI – Buy-Side View with Bicycle’s Dylan Pritchard

Where linear TV was once "untouchable" on media plans, new measurement tools are proving that video campaigns deliver higher ROI, according to Dylan Pritchard, Head of AV at Bicycle.  In this edition of the Buy-Side View, Pritchard discusses the agency's shift away from linear TV and towards video-first strategies, the role of The Trade Desk Read More

Digest: Meta Says Scam Ads May Account for 3–4% of Revenue; Google doubles down on AI; Qwen Tops China App Store

In today’s Digest, we cover Meta saying scam ads may account for 3–4% of revenue, Google doubling down on AI with a USD$185bn spend plan, and Alibaba’s Qwen topping China’s App Store after a bubble tea campaign. The post Digest: Meta Says Scam Ads May Account for 3–4% of Revenue; Google doubles down on AI; Qwen Tops China App Store  appeared first on ExchangeWire.com.

Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight

As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...] The post Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight appeared first on ExchangeWire.com.

5 key agency and marketing job moves—and why they matter

Here are the executive moves you need to know this week.

IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.

4 Reasons Your Google Ads Clicks Are Down & What You Can Do via @sejournal, @brookeosmundson

Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track. The post 4 Reasons Your Google Ads Clicks Are Down & What You Can Do appeared first on Search Engine Journal.

AI.com Crashes the Super Bowl, and Its Website

Crypto.com co-founder responds after AI.com website goes down.

Zara and Adidas Share the Stage at Bad Bunny’s Super Bowl Halftime Show

They made guest appearances alongside Lady Gaga, Ricky Martin, and More.

ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60

Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.

GLP-1 Brands Enter Their Super Bowl Era

Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]