News

Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?

Is it possible that Wall Street doesn't understand the value of a holding company anymore – or at least is missing the intangibles?

The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.

Why Walmart is basically a tech company now

The retail giant joined the Nasdaq exchange, also home to technology companies like Amazon, in December.

The case for and against bringing programmatic in-house

As more advertisers beef up in-house media operations, some are looking to the "final frontier" of programmatic.

In Q1, marketers pivot to spending backed by AI and measurement

Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.

In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance

Last year was a blowout ad revenue year for Google, despite challenges from several quarters.

It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated.

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized. The post It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. appeared first on AdExchanger.

Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of streaming viewership, CTV publishers have had their hands full, managing everything from programming and production to distribution contracts and relationships […] The post Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud appeared first on AdExchanger.

How OpenAI is using the Super Bowl to position ChatGPT as the Kleenex of AI

OpenAI shows how everyday people could code with ChatGPT’s new service called Codex. Its second Super Bowl commercial ran against those from several AI companies, including Google Gemini, Anthropic Claude, Meta and Amazon.

SB2026 - Final - Cadillac F1 - The Mission Begins - 30s

SB2026 - Final - CoStar - The Place to find a Place - 30s

Ad Age statement on fraudulent website and fabricated article

Ad Age issues a statement regarding a fraudulent website and fabricated article.

SB2026 - Final - Levis - Backstory - 44s

Behind Levi’s cheeky Super Bowl ad

Levi’s first Super Bowl ad in 23 years is called “Backstory.”

Coinbase - Everybody Coinbase - 60s

Inside Coinbase’s Backstreet Boys karaoke party for the Super Bowl

CMO Catherine Ferdon and the client and agency creatives unpack one of the night’s most joyful, innovative ads.

Pokemon - What’s Your Favorite - 60s.mp4

SB2026 - Microsoft Copilot - NFL Turn Raw Data Into Insights - 30s

SB2026 - Final - Microsoft - Simplify data with Copilot - 30s

Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership

Cadillac F1’s campaign includes a Times Square exhibition and “Shot on iPhone” ads.

SB2026 - Final - Salesforce - The Vault - 32s

SB2026 - Final - Red Bull - Doggie Date - 30s

Super Bowl 2026 ad review—the best and worst commercials

At Super Bowl LX, advertisers tried to bring their A game. Here’s how they fared.

Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad

Get up offa that thing!