News
20,101 articles covering the AdTech ecosystem
Microsoft Builds Controls For 'Insider' Agents To Reduce Risks
Autonomous AI agents can reason and access databases, presenting a new cybersecurity risk. Microsoft is building a tool, "Guardian Agents," to monitor AI systems running inside a business's network as part of its security strategy.
Roderic Olvera Young
WellSpan is proud to announce that Roderic Olvera Young has been appointed to the role of Senior Vice President and Chief Marketing & Communications Officer.
Watch the newest commercials from Lowe’s, Southwest Airlines, Guinness and more
Lowe’s says, “The holidays are so on” in a spot that positions the retailer as a destination for holiday décor.
Week of Oct. 5 Cable News Ratings: CNN Up in Both Measurements
Despite the other gains, Fox News was still the most-watched news network.
Mattel names second CFO in under 18 months
Peter Griffith joins from a biotech company. Paul Ruh, who has been CFO since the spring of 2025, will serve as an adviser through the end of the year.
Hulu Series 'Phony' Asks: What Have You Done With My Mom?
In "Phony," a high school teen awakens after a traumatic accident and feels that his mother is suddenly a stranger.
Facebook Marketplace and Netflix stage a ‘Nobody Wants This’ meet-cute
Kristen Bell’s Joanne is chasing after Noah once again—but a different Noah this time.
Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock
Every industry, marketing included, is battling one affliction: sameness.
After Torching a Rimowa, John Summit Becomes Away’s Chief Destruction Officer
Away answers John Summit's viral post with a partnership that puts its aluminum luggage through a trial by fire.
FTC Sues to Block PlayPower’s Acquisition of Rival Playground Manufacturer Burke
FTC alleges the merger of close rivals would significantly reduce price and quality competition in already concentrated market for outdoor commercial playground equipment Today, the Federal Trade Commission sued to block Platinum Equity and its portfolio company PlayPower’s acquisition of BCI Burke, alleging the deal to combine two of the largest commercial outdoor playground equipment makers will drive up prices and decrease innovation and quality for equipment bought by schools, churches, parks and recreation departments and other organizations across the counView Press Release
Beyond Big Exec Moves, Studio Interest Again For Netflix?
The question is: why now? Perhaps Netflix's expansion with unscripted content, live events and sports has peaked? More importantly, what comes next?
Meta Unveils Ad Placements For Cultural Moments
Meta has announced multiple ad updates, including a new "Ads Super Burst" format designed to offer brands a planned promotional placement tied to major public events, such as professional sports games and awards nights.
TikBox achieves C2PA conformance
As the UK government begins testing Content Credentials to help the public identify authentic official communications, TikBox has announced that its C2PA Generator and Validator products have achieved conformance across 16 file types spanning images, video and audio. The milestone comes as organisations face growing pressure to distinguish genuine communications from convincing AI-generated impersonations, particularly […]
Defining the agentic shift: building guardrails and trust
Agentic AI is promising speed, scale and efficiency. But at this year’s Cannes Lions, conversations kept coming back to the risks: Is it brand safe? Is data secure? Can we trust it? The post Defining the agentic shift: building guardrails and trust appeared first on New Digital Age.
POSSIBLE assembles industry veterans to launch Europe’s “most valuable” marketing event in Lisbon
POSSIBLE has put together a […] The post POSSIBLE assembles industry veterans to launch Europe’s “most valuable” marketing event in Lisbon appeared first on New Digital Age.
Nike hired Elliott Hill to fix a couple problems. They keep growing.
Three years ago, Nike executives touted “strong growth” across Converse and Jordan Brand. Now, both are declining by double digits — and so is China.
NRF forecasts 4.2% holiday sales growth, muted seasonal hiring
Spending may top $1 trillion as consumers grapple with higher prices.
Former Estée Lauder exec no longer with Gap Inc.
John Demsey began advising for the retailer about a year ago as the company sought to revamp its beauty business.
Walmart opens next-gen California facility to boost West Coast fulfillment
The 900,000-square-foot site is equipped with an automated storage and retrieval system to help increase order capacity to enable faster shipping.
Dick’s Sporting Goods’ seasonal hiring slips
The athletics retailer is echoing a national pattern of retailers pulling back on hiring workers for the holidays.
Byteful Introduces Organisations, Bringing Role-Based Access Control to Every Account at No Extra Charge
Shared team workspaces, Owner/Admin/User roles, and fine-grained, expiring API keys are now available on all accounts with no plan or member limits. Byteful, the UK-based web data infrastructure platform formerly known as Ping Proxies, today announced Organisations, shared team workspaces built on role-based access control (RBAC). Organisations are live on every Byteful account from today […]
StackAdapt’s 2027 Programmatic Advertising Report Finds Top Performers Are Twice as Likely to Expand Their Channel Mix
Leading marketers are taking on more channels, data, and measurement while reducing fragmentation, with connected customer data emerging as a key performance driver. StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, released its annual State of Programmatic Advertising 2027 report. The research finds that top-performing marketers are taking on more complexity than their peers […]
Local vs Brand-Level AI Visibility for MULOs
A multi-location brand can have strong national AI visibility while individual locations remain absent from local AI recommendations. Understanding that gap is critical. A fitness franchise with 60 locations can have a polished national reputation and still lose a new member to a rival gym when someone in one particular suburb asks an AI assistant […] Local vs Brand-Level AI Visibility for MULOs first appeared on Street Fight.
Chronicle Media Takes Aim at Content’s Discovery Problem
The explosion of content across social platforms has made producing and distributing entertainment easier than ever. Finding the right audience for it is another matter. Chronicle Media is betting artificial intelligence can help solve that problem. The San Francisco-based startup helps studios, brands and creators determine who is most likely to engage with their content […]