News

Red Bull Features Flirtatious Dogs In Super Bowl Ad

Red Bull sticks to its signature playful animation style during the biggest ad event of the year.

TikTok Introduces First-Party Data Clean Room for Advertisers

TikTok launched a privacy-preserving data clean room allowing advertisers to match their first-party data with TikTok's user data for measurement and targeting. The tool addresses privacy concerns while enabling more sophisticated campaign optimization.

GroupM Forecasts Global Ad Spend to Reach $1.1 Trillion in 2025

GroupM released its latest advertising expenditure forecast predicting global ad spend will reach $1.1 trillion in 2025, with digital advertising accounting for 72% of total spend. Retail media is expected to grow 25% while traditional media continues to decline.

European Commission Proposes New Rules for Targeted Advertising Transparency

The European Commission unveiled draft legislation requiring platforms to provide users with detailed information about how their data is used for ad targeting. The proposal includes mandatory disclosures about data brokers and real-time bidding practices.

Publicis Groupe Acquires Influential for $500 Million to Bolster Influencer Marketing

Publicis Groupe announced the acquisition of Influential, one of the largest influencer marketing platforms, for approximately $500 million. The deal strengthens Publicis's data-driven marketing capabilities and adds AI-powered influencer matching technology to its portfolio.

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Post-Taylor Swift Effect, Most Super Bowl Ads Still Don’t Pass the Bechdel Test

Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game was growing. But despite the uptick in female fandom and […]

Boehringer Ingelheim Uses the Super Bowl to Boost Public Health Awareness

Boehringer Ingleheim's Super Bowl ad targets Americans living with high blood pressure and diabetes.

Creatives React: Adrien Brody’s TurboTax Ad Gets Five Stars from Industry Insiders

Advertising creatives praised TurboTax's casting of Adrien Brody and the delivery of the brand's core message.

Super Bowl LX Live Blog

Follow ADWEEK’s Super Bowl live blog for play-by-play takes on every commercial. From winners, whiffs, surprises, and the business moves behind them.

‘Trump Accounts’ Super Bowl Spot Anchors a High-Profile Policy Push

The pregame ad, paid for by advocacy group Invest America, is part of a broader campaign to drive awareness for the new child investment program.

Super Bowl Ad Trend: Kids Are In, Animals Are Out

Children and animals have been in Super Bowl ads forever, but one of them saw a huge surge in popularity last year.

Super Bowl Hot Take: TurboTax’s Cinematic Adrien Brody Campaign Is Oscar-Worthy

TurboTax should take home an Oscar for its drama-filled and deeply funny Super Bowl ad starring Adrien Brody.

Super Bowl Hot Take: State Farm Hits the Right Note (Even When It Sings Off-Key)

State Farm’s Super Bowl ad uses star power, licensed music and intentional off-key chaos to turn insurance uncertainty into a clear case for why “almost” coverage isn’t enough.

Super Bowl Hot Take: Toyota Nails One Spot and Coasts on the Other

The automaker turns a seatbelt into a generational memory, and simplicity is the point.

Super Bowl Hot Take: Instacart’s Earworm is More Impressive Than Its Ad

Ben Stiller and Benson Boone shine in the extended version of the ad.

Inside the NFL’s Super Bowl ad and its focus on unity and leadership

“Champion” reflects the league’s read on the national mood, fan growth strategy and the creative risks of restraint.

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Why the NFL Super Bowl Ad Leaves Celebs on the Sidelines

NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.

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VOTE: Super Bowl LX Ad Championship

Vote to determine the Super Bowl LX Ad Champion with live, quarter-by-quarter polls. See leaders advance to the finals, and help crown the readers’ choice winner.

Why Super Bowl Advertisers Keep Pranking Us

Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers' playbooks.

The 6 Cringiest Ads in Super Bowl History

Every year, the Super Bowl airs at least one ad that makes people uncomfortable—like, squirm-in-your-chair uncomfortable. Sometimes, these ads are genuine flops, like Nationwide’s notorious “dead boy ad.” Other times, […]

AI ad of the week: A Super Bowl ad about using AI to create a Super Bowl ad

The regional spot from Artlist is meant to show how AI can create high-quality creative for less money and in less time.