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AI is rapidly changing how marketing gets done and Klaviyo is pushing that shift further by introducing tools that can generate and execute entire campaigns from a single prompt. With its new Composer feature and expanded AI agents, the company is moving toward a model where marketers define outcomes and software handles the execution. Klaviyo’s […] Klaviyo’s New AI Agent Builds Full Campaigns From a Single Prompt first appeared on Street Fight.

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital commerce and the rise of AI.

Atomic London went into administration earlier in March.

Russell spoke during a panel discussion on social media harm at Advertising Week Europe yesterday.

Google showed off Gemini AI in Display and Video 360; Meta revealed more automation and commerce hooks; Walmart and Vizio discussed shopping on connected TVs; and more from IAB NewFronts 2026.

Advertisers from Equinox to Almond Breeze take clear stances on the tech amid AI backlash.

Acknowledging how difficult the return will be, Guthrie says, 'I don’t know if I’ll belong anymore, but I would like to try.'

The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.

VisiGEO empowers brands to boost AI visibility and stay competitive as search shifts from SEO to AI-driven answers. In the age of ChatGPT, Perplexity, and Claude, your customers are no longer typing keywords into Google—they’re asking AI directly. The question is: when AI answers, does it mention your brand? Focus Technology Co., Ltd. today announces […]

SAP SE and Reltio Inc. announced that SAP has agreed to acquire Reltio, a leading master data management (MDM) software provider, to help customers make their SAP and non-SAP enterprise data AI-ready. Terms of the deal were not disclosed. Once closed, the acquisition will strengthen SAP Business Data Cloud (SAP BDC)—integral for SAP’s AI-First and Suite-First strategy—and accelerate […]

Bandwidth has partnered to deliver infrastructure for Salesforce’s new CRM-native, AI-driven contact center platform Bandwidth Inc., a leading global cloud communications software company, announced it has partnered with the newly launched Agentforce Contact Center. The boundaries between CRM systems, contact centers and agentic AI are beginning to dissolve as enterprises consolidate around unified cloud architectures […]

PlayStation will increase the price of its PS5 gaming console in the U.S. to $650 beginning April 2, part of a global price hike across several Sony gaming console products. The domestic PS5 price will jump $100 from its current retail rate at $550. The digital edition will rise from $499 to $599. And the […]

The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.

Google tests AI headline rewrites in Search, completes the March spam update in under 20 hours, and adds AI content labeling to structured data docs. The post Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse appeared first on Search Engine Journal.

Learn how the agentic web is transforming search into AI-driven action, and why SEOs must adapt beyond traditional optimization. The post Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History appeared first on Search Engine Journal.

“Spotify Listening Lounge” is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure.

Circle Agency created the experience.

Klick Health created the work.

Ark Agency created the campaign.

In this week's Week in Review: proposed changed to the LHF ad ban in the UK cause consternation among advertisers, Dentsu's CEO sets out his vision for the company, and RTL's parent company says it's looking into large scale M&A this year. Top Stories Advertisers Express Frustration at UK Junk Food Ban Updates The government Read More

Lola\TBWA’s activation in Brazil lets fans customize existing clothing with a texture inspired by fried chicken.

Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance. The post The email metrics marketers are likely to get wrong appeared first on MarTech.

Email performance is being redefined, and disaffection, replies and trust are replacing opens and clicks as the signals that actually matter. The post 3 new email metrics that you need in 2026 appeared first on MarTech.

AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. The post Context engineering is the real AI advantage in marketing appeared first on MarTech.