News

The Problem With Seedless Watermelons and Ad Tech

What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer... The post The Problem With Seedless Watermelons and Ad Tech appeared first on ExchangeWire.com.

MAU Vegas 2026: Insights on AI

We chat to Yaron Tomchin, CEO of Mobupps to discuss his main takeaways from the recent MAU conference .. The post MAU Vegas 2026: Insights on AI appeared first on ExchangeWire.com.

Opti Digital Green Challenge Surpasses 45,000 km Goal to Support Forest Preservation

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (3rd June, 2026) announced the successful completion of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. From [...] The post Opti Digital Green Challenge Surpasses 45,000 km Goal to Support Forest Preservation appeared first on ExchangeWire.com.

Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance

xpln.ai, an attention intelligence company focused on creative performance and media measurement, and Seedtag, the global Neuro-Contextual advertising company, today (3rd June, 2026) announced the renewal and expansion of their strategic partnership, deepening a multiyear collaboration designed to help brands [...] The post Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance appeared first on ExchangeWire.com.

BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand

A major US hospitality brand achieved a 45% increase in awareness among high earners, a 28% increase among parents and a 19% lift overall in a World Cup travel podcast campaign developed with BBC Studios, NumberEight, Barometer, and Veritonic. The campaign [...] The post BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand appeared first on ExchangeWire.com.

How Visa turned a simple soccer play into a World Cup marketing platform

Visa is using the FIFA World Cup to roll out a campaign built around one of soccer’s simplest plays—linking rewards, social engagement and fan activations to the action on the pitch.

What Meta, Google and TikTok’s ads MCP servers mean for media buyers

Agents like ChatGPT and Claude can now centralize an advertiser’s view into campaigns across multiple channels.

Adobe’s CMO on agentic tools for marketers and responsible AI governance

Chief marketer Lara Balazs spoke with Ad Age about Adobe's new agentic AI tools and the marketing pain points they seek to address.

How 11 agencies will define success at Cannes Lions

Agencies share how they’re approaching Cannes Lions this year—from airport billboards to beach takeovers—as costs rise.

2026 Healthcare Marketing Impact Awards entry guide—eligibility, categories and deadlines

Get eligibility rules, categories, deadlines and fees for the 2026 Healthcare Marketing Impact Awards, plus what judges value and how to prep a strong entry.

WhatsApp documentary spotlights Arsenal and England star Bukayo Saka

The project follows the soccer star’s rise and the support network that helped shape his journey.

Commerce media’s next phase will be defined by choice instead of scale

Sustaining long-term success in today’s market requires real differentiation.

Anthropic x Atlassian Williams F1 Team - Team thinking, visualized by Claude - 30s

Claude’s new F1 design project visualizes the thinking behind auto racing

Mother campaign brings Anthropic’s partnership with the Atlassian Williams F1 Team to life in a spot and on helmets and race suits.

Indeed - Jobs Need People - 30s

ESPN - Super Bowl Toy Story - 60s

ESPN unveils ‘Toy Story’ inspired spot on the road to the 2027 Super Bowl

Toy versions of network personalities take center stage in the newest chapter of Disney’s “We’re Going” campaign.

Watch the newest commercials from Vuori, Ray-Ban Meta, Oura and more

Oura calls attention to the Oura Ring’s designation as the Official Wearable of U.S. Soccer.

Raylo - Something Better Always Comes Along - 60s

How a Scrapped Idea Kicked Off McDonald’s Biggest-Ever World Cup Push

Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead

Prime Video’s NASCAR Coverage Is Driving Sales Results for Sponsors

Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.

InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying

InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.

AI and Advertising: Protecting Creativity in an Automated World

OMD's Jim Cowsert sits down with Voya Financial's Kim Einan to discuss how AI strengthens human talents.

Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Market

Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.