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20,107 articles covering the AdTech ecosystem
David creative leader André Toledo builds culture-first campaigns for Supercell, Ikea and more
André Toledo’s leadership propelled David New York to Cannes Lions success.
How Obsidianworks’ Chad Easterling is building an agency around culture and community
Chad Easterling has built an agency that understands where culture is headed.
How John Kahn has evangelized Digitas AI for clients
Kahn became Digitas North America's chief transformation officer while also balancing his role as managing director of the New York office.
Juliet Tierney builds culture strategy into a commercial discipline at Havas Media Network
Juliet Tierney has turned cultural expertise into a cross-agency discipline.
How Whitney Nichels transformed WMATA’s social media voice
Nichels has leaned into more fun social media content for WMATA.
How Gina Igwe’s culturally relevant campaigns are driving growth at DoorDash
Igwe has been behind DoorDash campaigns for the Super Bowl and the FIFA World Cup.
Translation’s Alicia Harris is helping Lego resonate culturally
Alicia Harris tapped into a fun cultural insight for kids in Lego’s “Keep Playing. See What Happens” campaign.
Kaitlyn Hebert is helping SharkNinja become a brand powerhouse, one viral product at a time
SharkNinja's Kaitlyn Hebert is reimagining celebrity partnerships with products.
Jess Scheerhorn helped make BuzzBallz a global canned cocktail leader
The Sazerac-owned brand is gaining distribution in Mexico, India and the U.K., thanks to Scheerhorn’s leadership.
How Alyssa Georg is giving Expedia Group’s travel brands distinct identities
Over the past year, Alyssa Georg has helped establish new brand platforms for Expedia, Hotels.com and Vrbo, each with their own creative identity and strategic position.
Kawhi Leonard is building a creative agency to tell his story—and help brands tell theirs
The NBA star is rebranding Lavish Mountain Productions as a full-service creative agency, beginning with a New Balance campaign tied to his KAWHI V sneaker launch.
Why C.J. Magwood invested in creators at Unilever
2026 40 Under 40 CJ Magwood Unilever
Fresh Off Her Mummy Pig Collab, Kylie Kelce Stars In Honey Baked Ham’s Holiday Ad
The spot returns Kelce to the Philadelphia-based Honey Baked store her grandmother shopped at growing up
EBU extends ASO cycling rights
Cycling fans across Europe can continue to experience the Tour de France, La Vuelta and other iconic races until 2032, following a two-year extension of the media rights agreement between the European Broadcasting Union (EBU), Amaury Sport Organisation (ASO) and Unipublic. Coming shortly after the partners announced their agreement for 2026–2030, the extension provides audiences […]
Quickline, ruwido partner on new remote control
Quickline and ruwido have developed a new remote control designed to deliver an intuitive and accessible entertainment experience for Quickline customers. The new remote combines effortless usability, accessibility-focused elegant design and European manufacturing quality. Developed and manufactured in Austria, the new remote reflects a shared commitment to quality, usability and customer-centric design. While maintaining a […]
The New Rules Of Journalist Outreach, Based On Millions Of Emails
Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openings that shape AI inbox summaries. The post The New Rules Of Journalist Outreach, Based On Millions Of Emails appeared first on Search Engine Journal.
‘We Cannot Cap What We Cannot Count’: MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook… Video budgets in MENA followed audiences to Snapchat, TikTok, and Meta, and social video still accounts for most of the [...] The post ‘We Cannot Cap What We Cannot Count’: MarkApp on What MENA Needs Before CTV Scales appeared first on ExchangeWire.com.
You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them?
Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn that persona into a handful of targetable attributes. And, ironically, the more specific the picture of an ideal customer becomes, […] The post You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them? appeared first on AdExchanger.
How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests. Programmatic was supposed to make buying ads easier. For plenty of marketers, though, it made things more complicated. Amazon Ads thinks AI can finally close that gap. On this […] The post How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers appeared first on AdExchanger.
Amazon Leo: 36 satellites arrive at French Guiana
Thirty-six Amazon Leo satellites have arrived in French Guiana for final preparations ahead of their planned launch on a powerful Ariane 64 rocket. The satellites are now at the European Spaceport in Kourou, French Guiana. Their arrival is just the beginning of a series of operations leading up to launch day. Arianespace says the work […]
AST SpaceMobile launch schedule updated
It seems more than likely that would-be global satellite cellular provider AST SpaceMobile will have its target 46 satellites in orbit by Q2 next year. This is much later than first anticipated, but sufficient to provide a core ‘beta’ service to some important markets. In December 2025, Jennifer Manner, SVP/Regulatory Affairs at AST SpaceMobile, told […]
Starlink adding 18,700 subs per day
SpaceX will release its Q3 numbers on October 20th, and analysts are expecting the rocket-to-broadband-to AI business to declare around another 1.7 million net new Starlink subscribers, to the 12 million announced at the end of Q2. The service is currently adding around 18,700 new subscribers per day. Starlink subscribers, end of period: · 2023: […]
Data: London last among European capitals for mobile download speeds
London packs more jobs and people into its core than any other UK city, and its mobile networks have not kept pace with that demand, reports Ookla. An early start on 5G lifted London to seventh of 18 European capitals for median download speed in 2021, but traffic has since grown faster than capacity, and […]
Analysis: MLB broadcast rights worth $1.6bn despite TV disruption
Ampere Analysis estimates the value of Major League Baseball’s (MLB) regional broadcast rights at $1.6 billion (€1.4bn) in 2026, accounting for 43 per cent of the league’s total $3.7 billion broadcast rights revenue. The contribution remains substantial despite the disruption to regional sports networks (RSNs), which traditionally broadcast teams’ games to local audiences outside national […]