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News

4,471 articles covering the AdTech ecosystem

3 new email metrics that you need in 2026

MarTech

Email performance is being redefined, and disaffection, replies and trust are replacing opens and clicks as the signals that actually matter. The post 3 new email metrics that you need in 2026 appeared first on MarTech.

Mar 27, 2026Source

Context engineering is the real AI advantage in marketing

MarTech

AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. The post Context engineering is the real AI advantage in marketing appeared first on MarTech.

Mar 27, 2026Source

Former OpenAI & Google AI Experts Launch HyperDev

MarTech Series

Making Software Development Accessible with Guided Generative AI HyperDev today announced the launch of its Version 1 generative AI coding platform, marking a significant milestone in how aspiring developers, tech-adjacent individuals, and entrepreneurs prototype and launch software. We’re building AI that helps people use AI.” — Piotr Sobolewzki Developed for a global market, HyperDev is […]

Mar 27, 2026Source

DTOM Soft Launch Breadth Edits AI Motion Engine for SaaS Promos

MarTech Series

Breadth Edits Beta v1.0, a revolutionary AI Motion Engine delivering studio-grade product promos with 100% typography precision. Engineering and technical architecture firm DTOM Soft today announced the official Beta v1.0 launch of Breadth Edits. This innovative AI Motion Engine is specifically engineered to solve the persistent challenge of unreadable and distorted typography in AI-generated video content through […]

Mar 27, 2026Source

Google Begins Rolling Out March 2026 Core Update via @sejournal, @MattGSouthern

Search Engine Journal

Google has started rolling out the March 2026 core update. The rollout may take up to two weeks to complete. The post Google Begins Rolling Out March 2026 Core Update appeared first on Search Engine Journal.

Mar 27, 2026Source

Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse via @sejournal, @brookeosmundson

Search Engine Journal

This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads. The post Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse appeared first on Search Engine Journal.

Mar 27, 2026Source

School Reports 2026: VCCP ends year with highest billings among creative agencies

Campaign

Lucky Generals also enters top 10 with a 90% rise in billings.

Mar 27, 2026Source

School Reports: EssenceMediacom suffers biggest billings percentage drop in top 10 media shops

Campaign

Just two agencies in Nielsen’s top 10 reported year-on-year growth in billings.

Mar 27, 2026Source

Spotify opens listening room in London for premium users

Campaign

“Spotify Listening Lounge” is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure.

Mar 27, 2026Source

Larry David opens the Yankees season on YES in manic style with Michael Kay

Ad Age

In the 60-second ad, the longtime Yankees fan learns just how easy it is to find games on YES.

Mar 27, 2026Source

SplashBI Names Brian Morgan Regional Sales Director for North America

MarTech Series

Veteran enterprise technology leader joins as SplashBI advances its position as an AI-powered analytics platform built for the modern enterprise SplashBI, an AI-powered enterprise analytics platform, announced that Brian Morgan has joined the company as Regional Sales Director, North America. Morgan brings more than 15 years of enterprise technology sales experience and a proven track […]

Mar 27, 2026Source

Lightfield Launches One-Hour CRM Migration Agent, Enabling Startups to Replace HubSpot With an AI-Native CRM in Under 60 Minutes

MarTech Series

More than 2,500 companies have signed up for Lightfield since November — hundreds migrating directly from HubSpot. The new CSV migration agent automates the switch. Lightfield, the AI-native CRM built for high-growth companies, announced the launch of its automated migration agent, enabling companies to move all of their CRM records onto Lightfield in as little […]

Mar 27, 2026Source

Wondershare Launches Relumi, an AI-Powered App to Retake and Perfect Missed Photo Moments

MarTech Series

Wondershare, a global leader in creativity and productivity software solutions, recently announced the launch of Wondershare Relumi, a new AI-powered mobile application designed to help users improve imperfect photos and recreate moments that could not be captured perfectly the first time. As smartphone photography and social sharing continues to grow, users are capturing and sharing […]

Mar 27, 2026Source

Wikipedia Bans Use Of AI-Generated Content via @sejournal, @martinibuster

Search Engine Journal

Wikipedia's new AI guidelines prohibit editors from using LLMs for writing or rewriting content, with two exceptions. The post Wikipedia Bans Use Of AI-Generated Content appeared first on Search Engine Journal.

Mar 27, 2026Source

The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback

ExchangeWire

This week, the digital ecosystem saw advertising formats evolve rapidly and tensions rise between platforms, regulators, and traditional media players. In today’s MadTech Daily, we look at a jury finding Meta and YouTube harmed young users, a judge dismissing publishers’ [...] The post The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback appeared first on ExchangeWire.com.

Mar 27, 2026Source

CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video Marketplace Report

ExchangeWire

FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, has released its latest Video Marketplace Report (VMR), which highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video [...] The post CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video Marketplace Report appeared first on ExchangeWire.com.

Mar 27, 2026Source

How Gen Zers use beverages as a form of identity—and what it signals for brands

Ad Age

Gen Z treats beverages and drink vessels as identity signals. On Ad Age Insider, Jon Springer discusses how social, packaging and regulation shape today’s badge brands—and what marketers can learn.

Mar 27, 2026Source

AI ad of the week: CoinTracker helps crypto holders pay their taxes

Ad Age

Tax software company CoinTracker launched a campaign film that educates crypto holders about their tax obligations.

Mar 27, 2026Source

Agency Brief—Dept hires WPP Open exec to serve as chief product officer

Ad Age

This week, we’ve got the exclusive on Dept hiring a WPP Open executive, plus plenty more.

Mar 27, 2026Source

Ad Age crossword puzzle—courtside strategy

Ad Age

Player-led, fan-focused storytelling illustrates how brands translate experience into connection during March Madness.

Mar 27, 2026Source

Entries open for 2026 Ad Age Leading Women and Rising Stars—submit by May 13

Ad Age

A practical entry guide for the 2026 Ad Age Leading Women and Rising Star Awards with eligibility, what to include, pricing, deadlines and links to submit. The final deadline is May 13, 2026 at 5 p.m. ET.

Mar 27, 2026Source

How agency buyers evaluate AI claims in M&A deals

Ad Age

Tips for how to spot an agency using AI in ways that make sense for the customer.

Mar 27, 2026Source

Why Sora had already lost marketers to rival AI tools—and what comes next

Ad Age

The AI video model was once a darling to the ad industry, but OpenAI is now sunsetting it.

Mar 27, 2026Source

Ads of the Week: 8 Campaigns That Caught Our Eye, From Aerie to Cheetos

Adweek

This week's notable ads came from brands including Aerie, KFC, Peroni, and more.

Mar 27, 2026Source
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