News
9,790 articles covering the AdTech ecosystem
Why the NWSL Could Be a Big Winner at the Men’s World Cup
The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.
Scott Pelley Ousted From 60 Minutes After Heated Exchange With Executive Producer
He had been with CBS News for 37 years.
How to activate first-party data across the B2B journey
Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys. The post How to activate first-party data across the B2B journey appeared first on MarTech.
Customer portals, more AI in HubSpot’s April update
April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know. The post Customer portals, more AI in HubSpot’s April update appeared first on MarTech.
Why “it’s just SEO” could cost the industry billions
Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. The post Why “it’s just SEO” could cost the industry billions appeared first on MarTech.
Salesforce pushes agentic marketing from planning to pipeline
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. The post Salesforce pushes agentic marketing from planning to pipeline appeared first on MarTech.
Don’t Take Customers At Face Value
Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to […] The post Don’t Take Customers At Face Value appeared first on AdExchanger.
This Data Platform Helps Health Care Providers Walk The Line Between Privacy And Precision
If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery options abroad, same deal: A medical tourism practice wants you in their target audience. These are the types […] The post This Data Platform Helps Health Care Providers Walk The Line Between Privacy And Precision appeared first on AdExchanger.
Infometry Partners with dbt Labs to Accelerate AI-Ready Data Transformation
Infometry and dbt Labs partner to deliver scalable analytics engineering and AI-ready data transformation solutions. Infometry, an AI and data solutions company specializing in enterprise modernization and intelligent analytics, today announced its strategic partnership with dbt Labs, the pioneer of analytics engineering and creator of dbt™ (data build tool). Partnering with dbt Labs strengthens our […]
Flexor Announces Integration with Snowflake to Bring AI-Ready Unstructured Data Context right into the Snowflake AI Data Cloud
Flexor’s AI Context Engine (ACE), natively integrated with the Snowflake AI Data Cloud, enables enterprises to transform unstructured data into structured, AI-ready context right inside Snowflake, powering reliable agentic AI and analytics workflows at scale. Flexor, the unstructured AI context company, announced at Snowflake Summit 26 an integration with Snowflake, the AI Data Cloud company. Flexor’s AI […]
Growtheon Challenges Legacy Agency Software With AI-Powered Growth Platform
New all-in-one platform gives agencies CRM, automation, AI voice, funnels, websites, and client management without bloated software stacks. Growtheon announced the launch of its AI-powered growth platform, positioning the company as a direct and disruptive alternative to HighLevel and the legacy agency software model. When we got banned from HighLevel, I realized agencies needed a platform […]
New Relic Celebrates Strategic Partnership with Microsoft at Build 2026
Observability leader grew customer committed bookings through Microsoft Marketplace transactions by double digits over recent 12 months Collaborative innovations empower development, ITOps, DevOps, SRE and platform engineering teams to automate incident resolution to reduce MTTR and boost productivity New Relic, the Intelligent Observability Company, is at Microsoft Build 2026 this week to showcase innovations from its longstanding […]
Immuta Launches New Agentic Data Access Capabilities on Snowflake AI Data Cloud
New integrations, powered by Snowflake, help joint customers govern AI agent access, provision data at machine speed, and unlock natural language compliance insights across the Snowflake AI Data Cloud Immuta, the Data Provisioning Company, announced at Snowflake’s annual user conference, Snowflake Summit 26, the launch of three new capabilities on the Snowflake AI Data Cloud. […]
Semarchy Launches Snowflake Connected App for Governed Data Products and Enterprise AI
Semarchy, a recognized leader in master data management (MDM) solutions and a Select Snowflake partner, announced the Semarchy Data Platform (SDP) Connected App at Snowflake Summit 26, the annual user conference by Snowflake, the AI Data Cloud company. The offering will be available through the Snowflake Marketplace, enabling customers to simplify procurement and apply Snowflake Marketplace Capacity […]
AdPlus Claims adplus.com and adplus.ai as Platform Nears 400 Users and Surpasses 750 Campaigns
Boston startup doubles its user base in weeks after going public, secures its brand domain, and keeps building AdPlus, the AI-powered cross-channel ad platform built for SMBs and in-house marketing teams, today announced it has secured the adplus.com domain. The company is approaching 400 registered users who’ve collectively built more than 750 campaigns and generated […]
Matia Launches on Snowflake Marketplace, Bringing Unified Data Operations to the AI Data Cloud
Matia, the unified data operations platform, announced at Snowflake Summit 26 it has launched on Snowflake Marketplace, giving joint customers a faster path to deploying Matia’s ETL, reverse ETL, observability, and catalog capabilities directly alongside their Snowflake AI Data Cloud environment. The listing makes it simpler than ever for customers to discover, evaluate, and adopt Matia as […]
Market Logic Network Develops Business Knowledge Systems for AI-Ready Operations
Company helps businesses organize internal knowledge, workflows, CRM data, and operational processes into structured systems that support smarter AI adoption Market Logic Network LLC, announced the development of Business Knowledge Systems designed to help companies organize internal information, workflows, documents, customer data, and operating procedures for more effective AI-ready operations. Our role is to help […]
CoSchedule Launches Smart Editor: An AI-Powered Writing and Editing Workspace For Marketers
CoSchedule unveils Smart Editor, combining collaborative editing and AI assistance to accelerate content creation and marketing execution. CoSchedule today announced the launch of Smart Editor, a modern AI-powered editing workspace built specifically for marketing teams. Smart Editor combines collaborative document editing with AI assistance directly inside CoSchedule’s marketing calendar and project workflows. Teams can move […]
Google Tests Dedicated AI Search Reports In Search Console via @sejournal, @MattGSouthern
Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites. The post Google Tests Dedicated AI Search Reports In Search Console appeared first on Search Engine Journal.
Is the World Cup a bigger opportunity for brands than Christmas?
Campaign asks adland whether the upcoming football tournament offers more opportunities for brands than the festive period.
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.
Tariffs forced Temu to slash its U.S. ad spend on nearly every platform
The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.
The case for and against publishers buying paid traffic
For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.