News
9,790 articles covering the AdTech ecosystem
Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.
Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3
Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory on owned-and-operated properties, The Information reports. Over the past year, Amazon contracted two outside partners to sell ads on Twitch and has reached out to […] The post Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 appeared first on AdExchanger.
How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation
Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing […] The post How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation appeared first on AdExchanger.
Outcome-Based Optimization Is the Key to Unlocking CTV’s Full Potential
The connected TV advertising market is hurtling toward $30 billion, but the real opportunity doesn’t lay in scale alone – it’s in proving that ads actually work. That’s the thesis driving FreeWheel’s recent partnerships with Stagwell and Walmart Connect, both of which prioritize what the industry calls “outcome-based optimization” – the ability to tie advertising […]
Marketers are Drowning in Choices, Noise and AI Agents: Criteo’s Ed Dinichert
MIAMI – At the POSSIBLE conference, marketers arrived looking for clarity. Instead, they found another 47 measurement frameworks, 112 AI startups and at least three people claiming they had finally solved incrementality. For Ed Dinichert, chief customer officer at Criteo, that chaos is precisely the point. In an interview with Beet.TV contributor David Kaplan, Dinichert […]
Target’s ‘food-forward’ strategy includes supply chain improvements, too
The retailer’s newest and largest food facility to date replenishes the nearly 130 stores it serves up to two days faster than before.
How 5 super regional c-store chains are reshaping the competitive landscape
Companies like Wawa, QuikTrip and Sheetz are pushing aggressively into new states and ramping up their foodservice offerings.
How grocers are polishing their loyalty strategies
Food retailers are refining programs as they strive to better cater to shoppers amid intensifying competition and heightened concerns about rising prices.
Mass retailers draw level with supermarkets as primary grocery destinations
People have become just as likely to cite a retailer like Walmart or Target as a supermarket when asked where they spend most of their food budget, according to data from FMI.
Amazon reveals Prime Day dates
The e-commerce company moved the event to June, and is encouraging shoppers to use its Alexa for Shopping AI tech.
Amazon offers AI agent tech to other retailers
The online retail behemoth wants to narrow the time it takes for retailers to launch AI shopping assistants, starting with Kate Spade.
Dollar General sales soar as customers trade down at ‘accelerated’ rate
The discount retailer’s Q1 sales jumped 3.4% as rural shoppers see an outsized impact from increased gas prices.
Victoria’s Secret expects sales to top $7B this year
The lingerie giant’s “promo detox” meant more full-price selling in Q1, and both the namesake and Pink brands took market share.
Zoom Launches ZoomMate: the first AI Teammate Built to Turn Conversations into Completed Work
Generally available today, ZoomMate combines agentic search, AI-generated presentations and deliverables, and automated execution in Salesforce, Jira, Slack, ServiceNow, and more Zoom Communications, Inc. (NASDAQ: ZM) announced the launch of ZoomMate, an agentic AI work surface to help people move from workplace conversations to execution without losing context along the way. Built on Zoom’s system of […]
Bloomreach Brings AI Agent to General Availability to Solve One of Marketing’s Most Expensive Problems: Keeping Customers
Bloomreach, the AI company for personalization, announced the general availability of its Loomi marketing agent, which converts a single prompt into a fully built campaign workflow. Built on the Loomi agentic personalization platform, which combines data-driven intelligence and powerful AI models, the marketing agent understands customers, not just segments, delivering the kind of personalized engagement that earns […]
Marketing Architects Expands Relationship with Nielsen to Include Integration of Media Data Engine on a National Level
The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s adding national, giving clients who use its media platform, Annika®, the insights they need to buy better across every market. Nielsen, a global leader in audience measurement, data and media intelligence, and Marketing Architects, a television advertising services company, […]
Stensul Launches MCP Server to Help Enterprise Marketers Ship AI-Generated Campaigns Safely
Early Access Program brings enterprise marketing controls to AI-assisted campaign creation, beginning with email workflows Stensul, the Governed Creation™ Platform, announced the Stensul MCP Server Early Access Program, giving enterprise marketing organizations a way to connect AI tools and agents to the controls required to turn AI-generated content into campaigns that are on-brand, compliant, approved, […]
Ampersand Partners with Fandango and Kochava to Deliver Closed-Loop TV-to-Ticket Sales Solution for Theatrical Marketing
Studios can now plan, activate, and measure TV campaigns directly against verified ticket sales Ampersand, the audience-first TV advertising sales and technology company, announced a new partnership with Fandango, the leading movie discovery and ticketing platform, and Kochava, the trusted attribution and measurement leader. This collaboration delivers a full-funnel, cross-screen theatrical advertising solution that combines […]
Selltonomy Launches AI Buyability Platform for Ecommerce Merchants
New platform helps merchants determine whether AI agents can successfully complete purchases on their storefronts. As autonomous AI agents from ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot increasingly influence purchasing behavior, merchants face a new technical challenge: ensuring their storefronts are interpretable not only by humans, but also by machines. Commerce is shifting from human […]
Sentra Launches Platform to Deliver the Missing Data Readiness Layer for Enterprise AI
AI is ready, but the data it runs on is not. Sentra, the AI data readiness platform that secures sensitive data at petabyte scale, announced the launch of the Sentra Platform for Continuous AI Data Readiness and Governance. The platform addresses a critical gap in enterprise AI adoption as organizations invest heavily in AI infrastructure […]
Shopsense AI Launches Shoppable Intelligence Model, Setting a New Standard for Commerce AI
New model outperforms OpenAI’s CLIP and Google’s SigLIP2, delivering measurably better shopping experiences and stronger revenue outcomes for publishers Shopsense AI announced today the Shoppable Intelligence Model (SIM), its next-generation proprietary multimodal AI powering real-time contextual commerce. Tested against the leading publicly available models, including OpenAI’s CLIP and Google’s SigLIP2, SIM delivers 25 to 50 […]
BrandAxis Launches as Challenger AI Search Analytics Platform for Brands Competing in the Answer Engine Era
AI Search SaaS platform gives marketers an affordable way to track brand visibility, competitor rankings, sentiment and sources across ChatGPT & other LLMs. BrandAxis an AI search analytics platform for marketers, agencies and growing businesses, announced the launch of its public platform, positioning itself as a challenger to the expensive, enterprise-first tools emerging in the […]
PropellerAds Launches NIKO – AI-Powered Agent That Takes Advertisers from Registration to Live Campaign in a Single Conversation
PropellerAds, a global leading advertising platform, introduced Agent NIKO, an AI-powered conversational assistant designed to eliminate onboarding barriers for new advertisers. NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward. The ad tech industry is moving toward true multi-source campaign management – and PropellerAds is setting the pace. […]