News
20,113 articles covering the AdTech ecosystem
Kling AI Officially Launches Next-Generation Kling 4.0, Raising the Bar for Professional-Grade Video Models
Kuaishou Technology (“Kuaishou” or the “Company”; HKD Counter Stock Code: 01024 / RMB Counter Stock Code: 81024), a leading content community and social platform, today announced that Kling 4.0, the new-generation video generation model of Kling AI, officially launched on October 15. Kling 4.0’s upgrades center on three priorities: realism, control and professional quality. Designed […]
Digest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership
In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday season, Universal Music Group launches layoffs and an executive shake-up across the US and UK, and Apple and Meta [...] The post Digest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership appeared first on ExchangeWire.com.
MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone
Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue, or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be capturing existing demand. Another may appear less efficient while creating customers who otherwise would never have entered the market. That […] The post MMM Is Getting Smarter. It Still Can’t Do The Whole Job Alone appeared first on AdExchanger.
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […] The post AI Startup Minerva Built An Agentic CDP, But Don’t Call It That appeared first on AdExchanger.
Cumulus Is Out Of Bankruptcy, Has Paid $550 Million
Cumulus Media has emerged from Chapter 11 bankruptcy, having eliminated roughly $550 million in debt, Inside Radio reports. The company began its prepackaged Chapter 11 reorganization in March. Cumulus canceled 100% of its indebtedness in return for 100% of the company’s equity, The deal also called for issuing $50 million in convertible notes to its former lenders. Cumulus will provide “engaging content across our national footprint, serving as a lifeline and voice for the local communities we serve,” said CEO Mary Berner.
Omnicom, Vevo Develop Brand Fandom Metric
Omnicom Media Partner Intelligence has partnered with video network Vevo to create what they call a Brand Fandom metric that can measure the strength of consumers’ emotional connection through four behaviors, Advanced Television reports. It determines if people intend to talk about the brand, as they differentiate it from those of competitors, whether they are proud to buy it and if they plan to recommend it to others. “The opportunity for brands isn’t to manufacture fandom, but to understand where passion already exists and find meaningful ways to become part of it,” said Kara Manatt, executive vice president, intelligence solutions, Omnicom Media.
Social Media Bans Can Backfire, Are Easily Breached: MIT
Social media bans for young people are easily circumvented, and could actually backfire, MIT Technology Review writes. Early lessons from Australia, which implemented an age ban in 2024, shows that teens have used tactics ranging from substituting an older sibling’s face for ID to drawing fake facial hair on their own. The downside of bans is that they suppress access to information, including some that helps their development, identity formation and socialization.
Political Groups Spend $137 Million On AI-Driven Advertising
Over $137 million has been spent on AI-generated ads by campaigns and political groups during this election cycle, a new high, according to the Wesleyan Media Project, Campaigns & Elections reports. This is up from the $50,000 reported by the Wesleyan Media Project in 2024. But the new total may be an undercount, given than only 30 states require a disclaimer when AI is utilized in political ads. A separate study by the American Association of Political Consultants stated that 83% of political pros usesd AI tools once a week or more, compared to 59% in the prior year.
Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?
Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves.
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.
The Verge switches up its audience team to prepare for Google Zero
The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views.
How Amazon turned its Thursday Night Football into a two-pronged pitch to capture ad dollars
TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets.
Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin
Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less transparent these days. The post Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin appeared first on AdExchanger.
Meta updates Terms of Service amid concerns around data scraping
The company changed the wording of its agreement after some language in the previous provisions exposed potential legal loopholes.
LinkedIn adds digital business cards
The platform is rolling out personalized, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.
YouTube tests AI replies in searches
U.S.-based users in the experiment group may be given artificial intelligence-generated responses to their search queries in the app.
Meta outlines Muse AI use cases for businesses
The company has shared info on some of the more common business use cases for its Muse AI tools based on examples it's seen thus far.
Google introduces shopping updates ahead of the holidays
The platform has made its Universal Cart feature available to all U.S. users and published a guide on the best times to make purchases in major product categories.
MPs to quiz Ofcom chiefs
The Digital, Culture, Media and Sport Committee of the UK House of Commons is to hold an evidence session on October 20th. The Chair and Chief Executive of Ofcom are likely to face questions on online safety and media regulation during the session examining the work of the broadcasting and communications regulator. The hearing will […]
‘Spray And Pray’ Ad Campaigns Need Less Spiritual Alternative: PurePlay AI’s Eric Steigelfest
Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and chief executive of agentic ad platform PurePlay AI sees potential in autonomous advertising tools. He also sees an industry capable of sprinkling a fashionable adjective over a sales pitch and calling it innovation. Speaking with […]
Prediction Over Reaction: Why Omni’s CEO Thinks Marketers Must Decide Before They Spend
Marketing AI promises the ability to know whether a campaign will work before a single dollar leaves the budget. That shift, from reactive measurement to predictive decision-making, is reshaping how brands approach an increasingly fragmented media landscape. The challenge is that fragmentation keeps compounding. Social platforms, retail media, AI-powered search, and now agentic AI assistants […]
Cindy Crawford, Rande Gerber and Kaia Gerber Remember Presley Gerber as a ‘Sweet, Beautiful Soul’: ‘We Love You Forever’
Cindy Crawford, Rande Gerber and Kaia Gerber took to social media on Sunday to remember their son and brother Presley Gerber, who died in September at the age of 27. “We are beyond heartbroken to lose our beloved son and brother. We feel so blessed to have had Presley in our lives for 27 years,” […]
The AI Election Ad Surge: Why the 2026 Midterms Need a Common Transparency Baseline
Political campaigns are producing unprecedented volumes of ad variations across multiple screens using AI, creating a need for standardized transparency requirements.
Viant Technology stock reflects 34 percent Q2 revenue growth
Viant Technology reported 34% annual Q2 revenue growth reaching $104.3 million, with analyst average target of $19.50 per share.