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Why MULOs Need a Localized Unstructured Citation Strategy

Citation management for multi-location businesses has long been a structured affair, consisting of claiming listings for each location, ensuring NAP data is up to date and consistent across those listings, and repeating for every location in the portfolio. These types of structured citations still matter for local SEO, but with the advent of AI-powered search, […] Why MULOs Need a Localized Unstructured Citation Strategy first appeared on Street Fight.

Michelle Obama Praises Dave Chappelle as ‘One of the Smartest People on the Planet’ After ‘IMO’ Podcast Appearance: ‘One of Our Favorite Guests’

Michelle Obama and her brother Craig Robinson brought a live recording of their “IMO” podcast to SXSW London on Tuesday, discussing their career journeys and entering the podcasting space — and revealing one of their favorite guests so far. The former First Lady said that though she never expected to become a podcast host, the […]

AI Firm Utopai Studios Launches Enhanced 2.0 Version of Generative Video Platform

Utopai Studios unveiled the second version of its AI video storytelling platform PAI, less than three months after its initial version debuted. The company introduced the generative video platform PAI in March, allowing users to tinker with videos across each step of the creative process. The goal was to produce visual stories without the need […]

‘Wolverine’ Game Developers Break Down New Footage, X-Men Cameos, ‘Low-Gore’ Option, Claw Combat and How Logan Can Die

If there’s one key thing that PlayStation’s Insomniac Games wants you to take away from the new gameplay footage for its upcoming “Marvel’s Wolverine,” it’s that this video game will be as bloody as promised. “It’s planting our flag that this is a mature game,” Insomniac Games’ creative director Marcus Smith told Variety. “There was […]

Why ClassPass invested $50M in marketing to supercharge partner growth

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.

‘Minecraft’ expands creator marketing ambitions with affiliate program

The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.

Snickers wins praise from Reeses for bigger push behind peanut butter

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.

Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster

Google's John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. The post Google Says LLMs.txt Is Purely Speculative… For Now appeared first on Search Engine Journal.

How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework

Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here's the architectural fix. The post How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework appeared first on Search Engine Journal.

Microsoft Web IQ Gives AI Agents Bing Grounding APIs via @sejournal, @MattGSouthern

Microsoft announced Web IQ, a set of grounding APIs that connect AI agents to Bing's index. Pricing and general availability remain unclear. The post Microsoft Web IQ Gives AI Agents Bing Grounding APIs appeared first on Search Engine Journal.

Robin Azis, former boss of ‘agency of decade’ HHCL, dies at 65

He rose from account manager to CEO at hotshop that made its name with Tango ads.

UK advertising exports hit £19.4bn with international campaign planned

UK Advertising Exports Group will rebrand with international campaign launched at Outernet London.

PrizePicks - Preacher - 15s

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Corner Table Creative - Team Breakfast - 1m55s

Watch the newest commercials from Weber, Nike, Dick’s and more

Weber calls its grill “the grill of get-togethers, Saturdays and summers.”

How we make $$$ - 40s

The 2026 media shifts marketers can’t afford to miss

Learn how marketers are tracking media spend shifts across CTV, social video and AI-driven channels — and using advertising intelligence to uncover trends, benchmark competitors and stay ahead in 2026.

Former 60 Minutes Producer Defends Scott Pelley Amid Reported Clash With New EP

Bill Owens backs Pelley after his fiery comments about CBS News management.

OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve

OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is not a stable platform from which to build an enterprise brand.

How generative AI exposed the creative intelligence gap

Matic Tribušon, Chief Product Officer, Celtra Marketers have spent years building infrastructure to measure their advertising: targeting models, multi-touch attribution, programmatic optimization — all of it has been systematically instrumented, refined and optimized to death. The one exception in this system? Creative.  Despite all the advancements in media measurement, creative continues to be largely governed […]

How To Use Lighthouse To Test Your Website For Agentic Readiness via @sejournal, @marie_haynes

Not sure if your site is agent-ready? Google's new Lighthouse report checks three things most SEOs haven't tackled yet. The post How To Use Lighthouse To Test Your Website For Agentic Readiness appeared first on Search Engine Journal.

ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows via @sejournal, @MattGSouthern

SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update. The post ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows appeared first on Search Engine Journal.