News

Making sense of Reddit and the sub-reddits of its 100,000+ communities has always been a challenge for advertisers in a space that is traditionally ad-unfriendly. But independent software platform Innovid, which helps with the creation, delivery, measurement, and optimization of advertising, says the expansion of its Social Ads Manager can bring some order to what often seems […] Innovid Helps Marketers Navigate Reddit first appeared on Street Fight.

Meta’s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) inventory to add “TV & movies” as a new trending-content category alongside other new verticals like travel, business, and finance and investments. (Those […]

The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.

Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance. The post Google Adds New Performance Max Controls And Reporting Features appeared first on Search Engine Journal.

Employees say the more-distant lots where vehicles from rival brands are allowed have been downsized and often fill up now that working from home isn’t allowed.

TBWA\Eleven’s striking installation in Sydney highlights the overlooked risks of UV exposure while driving.

Kristen Cavallo is set to start in April.

Lil Dicky and Diana Taurasi star in the latest from Dick’s Sporting Goods.

Guillaume Epstein will help the holdco standardize pricing and client deals

Meta unveiled a slew of new products, but the pitch was overshadowed by a spate of public setbacks.

The retailer is planning this year to direct more than $1 billion in capital spending — a fifth of its entire capital budget for 2026 — to its food and beverage business.

The grocer plans to open two stores and remodel 15 in the central and northwest parts of the state in 2026.

A multilingual assistant in a large digital display will automatically detect the language a shopper speaks and answer their questions about products.

That amounts to more than 1,300 over the past two fiscal years, though the gaming retailer said it doesn’t expect any major footprint reductions in 2026.

The AI-enhanced experience will give customers advice and help them discover products, according to Global Chief Digital Officer Anca Marola.

The REI Union, expressing confidence that the retailer’s customers would join workers in sending a message, will finalize a decision by May 1.

The retailer named a chief technology officer, chief global transformation and operations officer, and is on the hunt for its next CFO.

Katie Thomas of the Kearney Consumer Institute talks about nuances in the K-shaped economy that help explain why discretionary retail sales have remained strong despite shoppers’ wariness.

New AI-powered feature enables natural language content discovery across MOTV’s extensive hunting, fishing, and adventure programming library ViewLift, a global leader in digital streaming technology, and MyOutdoorTV (MOTV), the premier subscription streaming platform for outdoor lifestyle programming, announced the launch of ViewLift Conversational AI Search, an advanced AI-powered discovery capability designed to help subscribers find […]

The first AI assistant purpose-built for voice agent development, turning weeks of development into minutes Bland, the voice AI platform built for real conversations, announced Norm, the first AI assistant that enables technical teams to build a robust voice agent from a prompt. Norm significantly reduces the time to build an agent, while Bland’s development […]

Veteran ad-tech executive to lead next phase of scalable technology and data-driven growth Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, announced the appointment of Kouros Esfahany as chief technology officer. Kouros joins Locality as the company advances its unified platform across the local TV ecosystem and […]

Jason Rowley appointed to President, leading day-to-day operations; Kimberly Hill named Chief Revenue Officer, driving sales and client acquisition to accelerate growth Amplify Technology, LLC (“Amplify”), the AI-native RIA growth platform built on data lake architecture, announced the appointment of Jason Rowley to President and Kimberly Hill to Chief Revenue Officer, strengthening the firm’s leadership team as it continues […]

Mica automates Excel via natural language. The local AI tool executes tasks directly within spreadsheets, replacing manual formulas and VBA. As artificial intelligence tools evolve from generating suggestions to executing real tasks, UK startup MINDLINK TEC LTD today announced the launch of Mica, an AI assistant that can directly carry out operations inside Microsoft Excel […]