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20,115 articles covering the AdTech ecosystem
New Business Bulletin: Rakuten TV, Bannerflow, Rightmove, Lacuna and more
News, updates and research from around the advertising and marketing industry, including from Rakuten TV, Bannerflow, Rightmove, LG Ad Solutions, Boots, Uber Advertising and more. The post New Business Bulletin: Rakuten TV, Bannerflow, Rightmove, Lacuna and more appeared first on New Digital Age.
TikTok Shop promises many Happy Returns as holiday season sales ramp up
On TikTok Shop, the holiday season has already started, and the platform is delivering a fresh perk for consumers: a cure for buyer's remorse. A partnership between TikTok Shop and UPS will integrate the Happy Returns service into the burgeoning ecommerce hub. Happy Returns, which UPS acquired in 2023, is a leading option for box-free, label-free returns. Users can bring their purchases back to the service's "Return Bars," which can be found at stores like Ulta Beauty and Staples. According to Marketing Dive, the TikTok Shop partnership is the first time Happy Returns has been integrated into an ecommerce platform rather than a retailer website. Visit Tubefilter for more great stories.
Here’s some advice: LinkedIn has a new monetization product built around consulting sessions
On October 15, LinkedIn unveiled a slew of updates for its 24-year-old platform. There's a lot to unpack in the corresponding announcement post, but one new product caught our eye. It's called Advice Sessions, and it will let professional influencers schedule and conduct paid consultations directly from the LinkedIn app. Advice Sessions is currently available in the U.S. for subscribers to LinkedIn's Business Premium tier, which unlocks a number of perks in exchange for a $59.99-per-month fee. As noted on a support page, the hosts of Advice Sessions can book time with clients within a 30-day window. They can also accept payments for their consulting via Stripe, which is integrated into LinkedIn profiles. Visit Tubefilter for more great stories.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works. The post Why The New York Times Puts Free Content First appeared first on Search Engine Journal.
Watch the newest commercials from The Home Depot, Oura, Experian and more
The Home Depot says, “Get the holidays started with The Home Depot.”
Ticker: NBC News’ Dateline Heads North of the Border
MS NOW’s Ali Velshi will host a special on what is becoming a core election issue, the growing data center backlash.
Google Search Ad Buys Becoming More Expensive
Although total ad-spend growth remained stable during Q3 2026 at just under 14% year-over-year, internal drivers shifted from being driven by one factor to being entirely driven by another.
How ‘Call of Duty’ Found Its ‘Modern Warfare 4’ Cast, From Mads Mikkelsen’s Villain to Prisca Kim’s Ri Ju-Young
Beyond bringing back Captain John Price and Ghost, Infinity Ward narrative director Jeff Negus only had a rough idea of what he was looking for when he set out to cast Xbox’s upcoming “Call of Duty: Modern Warfare 4.” “I think our process is fairly unique in this way. I know some games do it […]
Google Pays News Publishers For Content, Expands AI Pilot
Through its licensing program, Google acknowledged it is paying participating news publications for the delivery and use of their content to develop new AI features.
Will We Permit Malicious Bots To Roam The Agentic Ad Ecosystem?
While awareness of "bad bots" has improved, we don't seem to know how to remove them from our ecosystem. Or maybe we don't want to?
USGA Selects Gupta Media As Its Paid Media AOR
The US Golf Association has named Gupta Media its paid media agency of record following a competitive pitch process that began earlier this year. Carmichael Lynch was the group’s previous media agency. Gupta Media will help drive ticket sales for events including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media. “We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data,
Analyst Warns Of Chatbot Data-Sharing, Likens To 'Unprotected Sex'
Experts say that without digital protective barriers, there is a high risk of sharing confidential information or granting AI-based chatbots unvetted access to local systems.
Fox Expands Agentic, Strikes End-To-End Deals With Omnicom, Stagwell
Fox Advertising says it is advancing its agentic-to-agentic deal-making platform under its Fox AdStudio division to live, linear TV and media campaigns among its earlier agency partners.
Hallmark's 'Countdown To Christmas' Starts Now
Halloween is 15 days away and Hallmark Channel is already setting its countdown clock to Christmas.
All They Want For Christmas Is A Price They Can Afford
For media buyers, consumer sentiment suggests a holiday season that'll demand sharper offers and fewer assumptions about people's enthusiasm.
Meta Wants To Take Performance Through Purchase
Meta will open a personalized, in-app browsing page hosted on Facebook or Instagram instead of sending a user to the advertiser's site when they click on an ad - a "product browsing" strategy shift from opt-in to an opt-out feature.
Integrity Is All You've Got, Unless You're In Paid Media Sales
It's sad but necessary that we must assign dollars to policing ad budgets from less-than-honest operators all across the advertising food chain.
Should Streamer 'Brands' Just Focus On The Show?
If consumers increasingly have no favorite 'brands,' what does this mean for streaming platforms? Are brands really just about the show?
Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec Says
A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.
Work It: Sneaky Studio Keeps Pilates 'Strong'
The campaign centers on securing a low-impact, high-intensity full-body workout with one membership.
Comcast among Trump ballroom donors
Comcast donated $7.5 million (€6.6m) to US President Donald Trump’s new White House ballroom. A list obtained by The Washington Post revealed all the major donors to the project. Comcast had already been identified as a contributor, though the amount of the donation wasn’t disclosed. Donations to the 89,000-square-foot, two-storey ballroom totalled $333 million, according […]
The Weekly Closeout: The RealReal secures fresh financing, Roots buyout advances
The resale marketplace refinanced to help strengthen its balance sheet, while the apparel brand's shareholders approved its acquisition by Marquee Brands.
Nordstrom Rack comes back to San Francisco
The off-price retailer left its Union Square location three years ago but is reopening a 51,500-square-foot store in fall 2027 as the city’s retail revitalization continues.
Bath & Body Works expands partnership to all Ulta stores for the holidays
Pink Suede is back as a limited-edition scent exclusive to Ulta. Meanwhile, customers can shop a curated selection of seasonal products at the beauty retailer through Dec. 26.