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9,840 articles covering the AdTech ecosystem
How To Use Lighthouse To Test Your Website For Agentic Readiness via @sejournal, @marie_haynes
Not sure if your site is agent-ready? Google's new Lighthouse report checks three things most SEOs haven't tackled yet. The post How To Use Lighthouse To Test Your Website For Agentic Readiness appeared first on Search Engine Journal.
ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows via @sejournal, @MattGSouthern
SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update. The post ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows appeared first on Search Engine Journal.
Google’s May Core Update Complete After Volatile Rollout via @sejournal, @MattGSouthern
Google's May core update finished rolling out on after nearly 12 days. SEO professionals described the update as heavier than March. The post Google’s May Core Update Complete After Volatile Rollout appeared first on Search Engine Journal.
Global agency groups report card Q1: WPP revenue decline continues as Publicis calls out Wall Street sycophants
The gap between the best and worst-performing holding companies shows little sign of closing as the year gets under way.
Hearts & Science appoints chief investment officer
Tom Cornell departed Hearts & Science at the end of 2025.
Channel 4 hires ex-Spotify sales lead Wade Jastremski
The strategy lead role is a new position within Channel 4 Sales.
Postcode Lottery and Strava campaign turns exercise into charitable donations
Leo UK developed the creative campaign supporting the initiative.
Wacl award winner Adele Lewis Bridgeman launches talent strategy consultancy
The business aims to help agencies and brands meet challenges of AI and economic uncertainty.
Publicis shop leads first global creative rankings of 2026
Meanwhile, reviews in the UK have resulted in brands such as Morrisons, KP Snacks and Samsung switching agencies.
Diary of a Young Creative: Football food puns, a tractor activation and a side hustle to help students
A week balancing gym sessions, pints and designing an app on top of the day job.
Publicis Groupe hires Javier Campopiano as CCO for Leo Constellation Americas and Iberia
Javier Campopiano will report into Agathe Bousquet and Marco Venturelli, global co-chief executives of Leo Constellation.
Irn-Bru celebrates Scotland fans with 'football anthem' featuring Susan Boyle
Lucky Generals created the campaign.
Innocent Drinks marketing director Kirsty Hunter departs
She will be succeeded by Sam Grant.
Week in Charts: Les Binet on the Impact of AI, Ofcom Finds TV-Based Podcasts Improve Fan Experience, and Breaking Down Brand Safety Risks in TV News
In this week's Week in Charts, Les Binet on the impact of AI, Ofcom finds TV-based podcasts improve fan experience, and breaking down brand safety risks in TV news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
impact.com to Power Minecraft’s First-Ever Affiliate Program
impact.com, the global infrastructure for partnership-driven commerce, today announced on 1st June, 2026 that it will power Minecraft’s first-ever affiliate program, making it easier for creators to earn from the Minecraft content they already share with their communities. The post impact.com to Power Minecraft’s First-Ever Affiliate Program appeared first on ExchangeWire.com.
Kevel Partners with Scandinavian Airlines to Launch Next Generation Travel Media Network
Kevel, the leading provider of retail media infrastructure through its Retail Media Cloud®, today (2nd June, 2026) announced that Scandinavian Airlines (SAS) has selected Kevel to power its new digital commerce media network. The partnership will enable SAS to deliver [...] The post Kevel Partners with Scandinavian Airlines to Launch Next Generation Travel Media Network appeared first on ExchangeWire.com.
FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising
FreeWheel, a Comcast company and leading global technology platform for the streaming advertising ecosystem, and Outernet, the most visited cultural attraction in the UK with the most advanced screen technology in the world today (2nd June, 2026), announced a pioneering [...] The post FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising appeared first on ExchangeWire.com.
McDonald’s is testing wings, bigger chicken tenders and AI drive-thrus
McDonald’s Corp. is betting on everything from fancier chicken to new playgrounds as part of a campaign to make fast food feel less like fast food.
How CMOs can align marketing with real business outcomes
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
Mariana O’Kelly of DonerColle Partners on finding truths hidden in plain sight
DonerColle’s new chief creative officer also discusses why people really build relationships with brands.
Javier Campopiano returns to Publicis as Leo chief creative officer in the Americas and Iberia
Campopiano had been global chief creative officer of Omnicom Advertising following Omnicom’s acquisition of Interpublic Group of Cos.
The World Cup comes to McDonald’s in new Wieden+Kennedy campaign
Collectible cups and Happy Meals put football stars in line at McDonald’s.
Calvin Klein enlists three creators for Pride 2026 campaign
Deon Hinton, Sam Salter and Jordan Rand shape narratives around identity and self-expression in new work.