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Direct mail is having a moment—and the data shows it’s not slowing down. In our new 2026 direct mail marketing benchmark report, we reveal how top brands are improving performance through smarter targeting, stronger personalization, and tighter integration with digital channels.

As OpenAI shuts down its marquee video tool, agencies say they quietly switched to better options long before the announcement.

To get the most out of your AI models at work, it’s less about having the smartest model, and more about the context you provide.

The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play? The post Ad Tech’s Off-Broadway Debut appeared first on AdExchanger.

The wholesaler is renovating its Gulf Coast facility with advanced automation to improve order accuracy and service reliability.

The boot brand is using the tech to help with inventory replenishment and allocation, and foster better interactions between associates and customers.

Collaboration addresses rising demand for integrated cloud access and video solutions that simplify management across multiple facilities Honeywell announced a collaboration with Rhombus, a leader in cloud-based video management, to expand its cloud-connected security and access solutions portfolio with new, AI-powered video solutions. This furthers Honeywell’s effort to accelerate and modernize how customers approach building […]

Signal AI is building the reputation and risk tech modern leaders need to navigate a volatile world Signal AI, a global leader in AI-driven reputation and risk intelligence, announces its acquisition of Memo, the world’s first and only platform providing readership data directly from publishers. Memo currently serves the world’s leading Fortune 500 customers, including […]

AI-driven SEO is transforming search visibility, helping Brisbane businesses adapt to AI-powered results and improve online presence. AI-driven search technologies are increasingly influencing how businesses achieve visibility online, as search engines expand their use of artificial intelligence to generate answers, summaries, and recommendations. This shift is changing how information is delivered to users, with greater […]

Jaarvis Technologies, a global provider of enterprise technology solutions, announced the expansion of its AI Software Development Services in Australia, aimed at helping businesses accelerate digital transformation, automate operations, and unlock data-driven growth. As Australian enterprises increasingly adopt artificial intelligence to stay competitive, Jaarvis Technologies is delivering tailored AI solutions that integrate seamlessly with existing […]

Strong Client Adoption and Execution, with Record Go-Lives in 2025 Underscore Growing Demand for Faster, Learning-Driven Enterprise Decision-Making o9, a leading software company that is powering enterprise planning and decisioning models across 30-plus industry verticals with its groundbreaking, AI-powered Digital Brain platform, reported key highlights from 2025, including strong new client adoption, more than 130 successful […]

London-based hire signals continued global expansion and dedication to empowering agencies to combine human control with AI-driven innovation Xnurta, the award-winning agentic AI-powered advertising platform in retail media, announced that Luis Pedro Martinez has joined the company as Managing Director, Europe, based in London. Luis brings a rare combination of deep technical expertise and hands-on […]

HFS affirms iOPEX’s industry-proven ability to embed scalable agentic workflow automation through its proprietary AI platform, ElevAIte. iOPEX Technologies, a leader in agentic AI and automation-led enterprise transformation delivering Intelligence as a Service, announced it has been recognized as a Horizon 2 Enterprise Innovator in the HFS Horizons: Agentic Services, 2026 report — a comprehensive assessment of […]

Similarweb Ltd., a leading digital market intelligence company, announced the appointment of Harel Beit-On as Chairman of its Board of Directors. Mr. Beit-On has served as a member of Similarweb’s Board since 2017 and brings more than 30 years of experience in leadership positions and investment in technology companies. A co-founder and General Partner of […]

By connecting campaign performance directly to data warehouse insights, MessageGears enables cross-departmental alignment and attribution accuracy that legacy platforms can’t match. MessageGears, the leading warehouse-native data activation and engagement platform for enterprise brands, announced the launch of conversion reporting — a new suite of capabilities that ties campaign performance and revenue analytics directly to data […]

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

Content published before and after a model’s cutoff lives in different systems, shaping how brands appear in AI-generated answers. The post When The Training Data Cutoff Becomes A Ranking Factor appeared first on Search Engine Journal.

In this IMHO interview, Ash Nallawalla explains why governance is the missing layer behind most visibility breakdowns. The post How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model appeared first on Search Engine Journal.

Havas CX Helia is the incumbent on the fundraising account and Leagas Delaney was the incumbent on the brand advertising account.

The work was made by Mother.

Marco Giordani, CEO of ProSiebenSat.1 Media SE German broadcaster ProSiebenSat.1 released its full-year earnings for 2025 this morning, which made for mixed reading. Total revenues were down by six percent (or two percent on an organic basis), while advertising revenues fell by eight percent in the German-speaking region. But the company hopes for Read More

Today (26th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media(OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to [...] The post VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform appeared first on ExchangeWire.com.

Colenso BBDO campaign lets users hear short ads during calls for a shot at prizes.