News
20,124 articles covering the AdTech ecosystem
Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise
DoubleVerify (DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the release of its 2026 Global Insights Report, Scroll, Stop, and Shop: Walled Garden Trends. The report examines how social and [...] The post Global Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise appeared first on ExchangeWire.com.
Ron DeSantis melts down in striking Florida climate change installation
Climate group 350 Action and agency Uncommon made a life-size likeness of the Florida governor designed to melt in the heat.
A Meta-Morphosis: Frontier Foray and TikTok Block
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]
Katzenberg-Backed Netomi Revamps Leadership as It Bets on AI-Tailored Websites
In a sign of his conviction, Katzenberg has sent the general partner of his venture firm, Justin Wexler, to join the AI startup Netomi.
Better Advertising On CTV Starts With Better Signals
Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, better performance and smarter decision-making is compelling. But amid all the excitement, one important question isn’t getting enough attention: How good are the data sources that are feeding this automation? No matter […] The post Better Advertising On CTV Starts With Better Signals appeared first on AdExchanger.
Family Tree Group acquires The Edit
Brighton-based post-production facility The Edit has been acquired by Family Tree Group, the company behind Middlechild Productions, Friday’s Child, Northern Child and Wild Child Studios. The acquisition expands Family Tree’s portfolio which spans television production and DRTV advertising, as well as digital platforms. The Edit will continue to operate autonomously, with founder Dave Austin taking a non-executive director role alongside senior management team Claire Hamilton (Post […]
Turkey: Aselsan confirms mega-constellation plan
Turkish electronics giant Aselsan is investing in R&D for space-related elements, and says it expects to fulfil a Turkish government programme for 198 satellites (Astralink) for broadband use by the early 2030s. Last year’s revenue was $4.2 billion (€3.7bn) with about $200 million coming from space-related activity. In an interview related to the 77th International […]
Arqiva signs Gulfsat satellite services deal
Arqiva has announced an agreement with Gulfsat, the Kuwaiti communications company and regional satellite operator, marking an expansion of Arqiva’s presence in the Middle East. The three-year agreement will see Arqiva provide Gulfsat with a managed service encompassing fibre connectivity and the uplink of four Ku-band transponders from Arqiva’s Chalfont and Crawley teleports onto Eutelsat […]
Forecast: Satellite service revenues at $145bn by 2035
A report from Novaspace predicts that global satellite services revenues are forecast to grow 44 per cent to reach $145 billion (€129bn) by 2035. The forecast comes from the 33rd edition of Novaspace’s Satellite Connectivity and Video Market report. The next decade will mark a fundamental shift in the industry as data services become the […]
CNN signs AI partnership with Google.
CNN, the US news network, has announced a multi-year AI partnership with Google. Through the deal, CNN will provide enhanced content rights enabling experimental features in Google products to help explore how generative AI can further drive engaged audiences across CNN’s journalism. “With this partnership we’re unlocking new pathways for audiences to access CNN’s unparalleled […]
BT TV goes live in UK
BT’s new TV service, which is first announced on October 1st, has now gone live in the UK. Matt Hughes, Marketing and Commercial Director, Consumer at BT, commented:: “At BT, we think technology should remove hassle, not add to it. That’s why we’ve launched BT TV, available to customers from today and completing our connected […]
Rice named Netflix Chief Content Officer
Netflix has announced that Peter Rice, the former Chairman of Walt Disney Television, will join the streaming company as Chief Content Officer, effective October 26th. He replaces Bela Bajaria, who is leaving Netflix after nearly 10 years, most recently leading the global content team. “I want to thank Bela for a decade of dedication, innovation, […]
Portugal: Sport TV shareholders at odds over profits
Shareholders of Portuguese premium sports TV broadcaster Sport TV have issued contradictory statements regarding the company’s profitability. Vodafone Portugal CEO Luís Lopes directly rejected recent comments made by NOS CEO Miguel Almeida, who had publicly labelled Sport TV a “financial hole” during an interview with Expresso. While clarifying that Sport TV itself operates near breakeven […]
“The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH.”: James Power, Broadsign
We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment… The post “The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH.”: James Power, Broadsign appeared first on ExchangeWire.com.
Why trust is marketing’s only true differentiator in the AI era
As AI makes marketing more accessible and persuasive, brands must focus on earning trust, which remains the key to long-term success.
Agency Brief—Zimmerman buys itself back from Omnicom, Chipotle adds another shop
This week, Ad Age looks at why Jordan Zimmerman wanted out of Omnicom after 26 years and breaks down the latest addition to Chipotle’s agency roster.
How brand leaders are using AI—from consumer research to creative testing
Brand leaders at Mars, Volkswagen, Southwest Airlines and more explain how they're use AI for consumer insights, rapid prototyping, creative testing and social listening.
Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within. The post VideoAmp Bets On AI To Connect Ad Planning And Measurement appeared first on AdExchanger.
Thryv Selected for Constellation 2026 ShortList™ for B2B Marketing Automation Platforms for Small & Midsize Businesses
AI-powered growth platform recognized for helping SMBs optimize their marketing and accelerate growth Thryv®, provider of an AI-powered growth platform for local service businesses, announced it has earned a spot on Constellation Research’s prestigious 2026 ShortList™ for Marketing Automations for Small and Midsize Business. One of just eight companies to make the list, Thryv’s AI […]
ImageKit Expands MCP Server Offering with Enterprise-Grade Governance, Enhanced Capabilities, and Agent Skills
Building on its previous launch, ImageKit introduces three specialized MCP servers, granular access controls, and ready-to-use Agent Skills to enable secure, standards-based AI workflows across digital asset management and media infrastructure. ImageKit, the complete media lifecycle platform for websites and apps, announced a major expansion of its Model Context Protocol (MCP) offering, introducing enhanced governance, […]
ZoomInfo Named a Flagship Data Partner for Hunter, Salesforce’s New Outbound Sales Agent
Salesforce customers using Hunter can combine CRM and sales context with ZoomInfo intelligence to research accounts, find relevant prospects, and prepare personalized outreach, all within Salesforce. ZoomInfo, the all-in-one AI GTM platform, has confirmed it is one of the flagship data partners for Hunter, Salesforce’s new outbound sales agent built for Sales Cloud. Hunter combines […]
Webflow and Google Gemini announce new agentic integration
New connector gives Google Gemini the context and capabilities to help teams build, manage, and continuously improve digital experiences in Webflow Webflow, the agentic marketing platform, today announced an expanded partnership with Google, making Webflow a connected app within the Google Gemini app. As AI becomes a more integrated part of how teams build and […]
Syndigo Named a Leader in the Inaugural Gartner® Magic Quadrant™ for Product Information Management Solutions
Recognized for Completeness of Vision and Ability to Execute Syndigo, a leading provider of product experience and data management solutions that get great products chosen, today announced it has been positioned by Gartner as a Leader in the inaugural Gartner Magic Quadrant for Product Information Management Solutions¹. The recognition reflects the company’s completeness of vision […]