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Calvin Klein - Sam Salter - 30s

Calvin Klein - Jordan Rand - 30s

Spotify - You’re Among Fans - Lizzo - 30s

Spotify - You’re Among Fans - Jay Shetty - 30s

Spotify recruits Lizzo and Jay Shetty to pitch fan engagement to advertisers

BBDO New York campaign highlights audience relationships rather than traditional media metrics.

Penny - Sheep Happens - 2m

KFC Sweden - Protect Your Bucket - 58s

Paddy Power - Nobody Does Football Better Than Us - 1m17s

How to Install Digital Screens in Stores Without Angering Shoppers

A new report from Grocery TV showed which placements people find most favorable.

Peer39 Acquires Adloox from Scope3 in Ad Verification Push

With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.

Pitch Deck: Ex-Apple Marketer Raises $10M to Scale AI Agents That Decode Social Video

Megan Duong’s Plot has closed a follow-on seed round, just over a year after its initial $4 million raise.

McDonald’s Mounts Its Largest-Ever World Cup Push With a Roster of Soccer Legends

McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push.  Ahead of the 2026 FIFA World Cup, the global marketing push […]

Publicis Groupe Taps Javier Campopiano Following Omnicom Exit

He'll join Leo Constellation as CCO for the Americas and Iberia.

After 100-Plus Interviews, Mojo Supermarket Finally Finds Its Head of Strategy

Droga5’s Brad Filice joins the independent agency after a nine-month search

Havas Bets on a Record Label to Reshape Brand-Music Partnerships

Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution […]

From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.

ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing

The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.

Why McDonald’s, Microsoft, and TikTok are Sponsoring Tribeca X for the First Time

Revenue from sponsorships increased 23% year over year

Can marketers navigate AI search’s trust cliff?

New research reveals a growing gap between how often people use AI search and how much they trust it. The post Can marketers navigate AI search’s trust cliff? appeared first on MarTech.

What happens to Marketing Cloud as the data layer takes charge at Salesforce?

Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI. The post What happens to Marketing Cloud as the data layer takes charge at Salesforce? appeared first on MarTech.

Scale gets you in the door, but workflows keep you embedded

AI makes software easier to replicate. The vendors that last become part of how customers operate every day. The post Scale gets you in the door, but workflows keep you embedded appeared first on MarTech.

Why your best campaign may not deserve more budget

Doubling spend on a winning campaign can drive costs instead of revenue if there is no new demand to capture. The post Why your best campaign may not deserve more budget appeared first on MarTech.

ChatGPT ad delivery struggles are testing advertiser patience

OpenAI's ChatGPT ad pilot faces under-delivery and other reporting issues, ultimately testing marketers' patience.

Amid falling traffic, publishers are investing in engagement, registration and citations

Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue fell by 16% and the overall audience across all sources was down 9%.  When Google surfaces an AI-generated answer at […]