News
20,124 articles covering the AdTech ecosystem
Egnyte Unveils Context Studio and AI Control Center for More Accurate, Secure, and Cost-Efficient AI
New capabilities help teams optimize the business context behind their AI agents and give IT a single place to oversee, restrict, and rescope the sensitive data each agent can access Egnyte, a leader in secure content collaboration, intelligence, and governance, today announced Context Studio and AI Control Center, two new platform capabilities designed to help […]
Apple vs AdTech: The Industry Is Losing an Argument It Should Be Winning
Columnist Paul Evans looks at Apple’s battle with ad tech, and the ramifications for the industry… The post Apple vs AdTech: The Industry Is Losing an Argument It Should Be Winning appeared first on ExchangeWire.com.
The Stack: AI, Ad Spend & Agency Shifts
This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. In today’s MadTech Daily, we discuss United reorganising its advertising business to support its tech push, WARC tracking shifts in [...] The post The Stack: AI, Ad Spend & Agency Shifts appeared first on ExchangeWire.com.
Comic: Carriage Dispute
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Carriage Dispute appeared first on AdExchanger.
Accenture Limits Claude Spending By Its Staff
Accenture has announced to employees that it will now spend only $29 a month per person on Claude, 404 Media reports. Some had been running up bills of up to $1,000. This illustrates what is happening in all types of industries — that many users are burning or “chewing” through AI tokens. Accenture’s move is ironic, given that the consulting giant has encouraged clients to invest in artificial intelligence.
New Audio Ad Tools Help Targeting, Firm Says
StackAdapt has debuted enhanced targeting and reporting capabilities for streaming music, digital radio and podcasts Inside Radio reports. This is occurring as digital audio ad spend is growing apace. The new tools bring several tasks, including audio content discovery, campaign planning and reporting into a single workflow, the company says. In addition, advertisers can now break out digital radio, streaming music, and podcasts when building campaigns, instead of seeing digital audio as a single ad environment.
Media Bias Detector Releases Data Set On The 2024 Election
The Media Bias Detector, a project that uses artificial intelligence to analyze news articles for topic, tone and political leaning, has published a data set consisting of more than 140,000 articles published during the 2024 U.S. presidential election year. Launched that year by Penn, the Media Bias Detector was focused on “the public-facing side of the project, while this paper describes the underlying scientific framework that powers the dashboard," says Samar Haider, lead researcher of the study. "We present a rigorous evaluation of our data annotation pipeline, [showcasing] illustrative findings from the underlying data that cannot yet be visualized on the dashboard."
Ad-To-Sales Ratio Falls For U.S. Brands
The ad-to-sales ratio of 25 U.S. advertisers declined more than half a percentage point to 5.5% in the period between 2019 and last year even in the face of robust global advertising revenue, according to WARC, Marketing Dive reports Consumer goods were the outlier. "The expansion of digital platform spend by smaller businesses and cross-border e-commerce sellers is by far outpacing growth in ad investment by big brands," said Alex Brownsell, head of content for WARC. "This has major implications for the ecosystem of agencies and vendors operating in the enterprise market."
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Ownership, control, margins: the brand playbook for microseries is still taking shape
Creator-led microseries are hot, and brands want in, but everyone's still figuring out the structure of the deals and the content itself
Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Devising A New (Ad) Metric System; Where Did All The UTMs Go?
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric System; Where Did All The UTMs Go? appeared first on AdExchanger.
Channel 4 hires Basterfield as CFO
Channel 4 has announced the appointment of Mary Basterfield as Chief Financial Officer. As CFO, she will partner closely with Chief Executive Priya Dogra and the Board to help deliver the next phase of Channel 4’s transformation, improving financial performance, prioritising investment and supporting the evolution towards a more efficient business model. She will have […]
DataL Spain’s pay-TV subs up 9.4% in Q2
Spain’s pay-TV market continued to expand in the second quarter of 2026, although the latest figures exclude major streaming platforms. The number of pay-TV subscriptions in Spain reached 12.6 million in Q2, up 9.4 per cent (to 12.6 million) year on year, according to figures published by the National Markets and Competition Commission (CNMC). The […]
Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows
Doing Things, the studio behind a bouquet of entertainment/comedy accounts like Recess Therapy, Bob Does Sports, Shitheadsteve, and Middle Class Fancy, says it wants to turn the reach of these individual brands into a “broader development engine.” So, over the past year, it’s more than doubled its slate of original creator-led programming–and now two new […] Visit Tubefilter for more great stories.
TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
Meta offers enhanced ad campaign exposure
At its brand building summit the company announced a trio of ad updates, which included a new First Impressions option and expanded Reels services.
LinkedIn adds new creator monetization options
The company is offering expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.
X partners with Genius Sports on NFL data
The deal will let app users access real-time statistics and insights via X’s NFL Gametime feed.
TikTok shares holiday sales data
The company said in-app sales surpassed $500 million between Black Friday Cyber Monday last year and users are currently looking for holiday inspiration.
Meta adds audio links and reference Reels to Edits
The company continues to build out its video editing app with custom kit options and additional insights for creators.
Trump cancels livestream execution of Hasan
The U.S. president walked back an earlier plan to broadcast the military firing squad, saying in a Truth Social post that many people “would rather not watch him die.”