News

The effort from American Eagle-owned Aerie comes as Pamela Anderson gains traction with Gen Z.

CEO Shane Hegde acknowledges AI’s impact on the size of teams but not on the core business of making.

Aerie partnered with Pamela Anderson to call out AI fakery.

Upload research, reports and campaign data to explore patterns, answer questions and uncover insights from your own material. The post How NotebookLM turns marketing docs into usable insights appeared first on MarTech.

Most employees use AI, but only a few use it to create real value. Here’s how to recognize them — and how to help everyone else catch up. The post What the top 5% of AI users do differently appeared first on MarTech.

Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy. The post Data built modern marketing, but AI is rewriting the rules appeared first on MarTech.

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements. The post Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout appeared first on AdExchanger.

Built on the same Deep Learning Advertising Platform as ContextGPT, AudienceGPT predicts consumer journeys to create dynamic audiences Cognitiv, the leading advanced performance partner powered by deep learning, announced a major expansion of its platform with the launch of AudienceGPT™, an AI-powered tool that helps marketers identify audiences based on real-time consumer journeys. AudienceGPT moves […]

Why Google's recently finished Spam Update could be the beginning of something bigger that is yet to come. The post Google’s March Spam Update Felt Muted But May Signal Bigger Changes appeared first on Search Engine Journal.

Why the return of scaled, low-differentiation content is putting pressure on Google’s systems and raising the risk of a broader intervention. The post Are We Due Another Florida-Style Update? appeared first on Search Engine Journal.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Campaign understands Dentsu X is the incumbent in the UK.

Awards night took place in London last week.

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV. They discuss ITV's programmatic approach and innovation at the UK broadcaster, alongside other topics including: - Fraud and waste in the programmatic ecosystem - The "enshittification" of social media - Sky's potential Read More

Qubika has achieved Databricks Gold Partner status, recognizing its proven expertise delivering enterprise-scale data and AI solutions across multiple industries. Qubika, a global data and AI services company, today announced that it has been elevated to Gold Partner status (formerly named “Elite”) within the Databricks Brickbuilder Partner Network, recognizing its advanced technical capabilities, certified expertise, […]

Real-time visibility into the carbon cost of AI-assisted coding, powered by independent academic research AI coding tools have reshaped how software gets built. Yet the environmental cost of this shift is almost entirely unmeasured: ten of thirteen major AI companies disclose nothing about the environmental impact of building and deploying their models, according to Stanford’s […]

Cyabra Strategy Ltd. (“Cyabra”), the solution that analyzes actors, behaviors, and content to uncover coordinated digital manipulation, and Orchestra, a strategic marketing and communications firm, announced a strategic partnership. The collaboration brings real-time narrative protection, crisis monitoring, and AI-driven brand safety to Orchestra clients worldwide. The partnership combines Cyabra’s detection capabilities across social media with […]

Keynes, the leading performance advertising platform for CTV, announced a $40 million minority investment from Volition Capital, a Boston-based growth equity firm focused on high-growth, founder-led technology companies. As streaming continues to replace traditional television, advertisers are shifting billions of dollars toward Connected TV. Yet the fragmentation of streaming platforms and limited transparency around performance […]

Shirofune, Japan’s leading digital advertising automation platform, announced its integration with Amazon DSP, a programmatic advertising solution that enables advertisers to buy advertising inventory across multiple channels, including Amazon’s own properties like Prime Video and Fire TV, as well as third-party websites. With this new integration, users can access Amazon DSP with their Shirofune platform, […]

MediaScience Study Finds Atmosphere Delivers Audiences and Optimal Ad Performance Compared to Linear TV Atmosphere TV, the leading streaming CTV out-of-home (OOH) platform, has partnered with media and advertising innovation research firm MediaScience to prove Atmosphere captures more attention compared to linear and CTV in OOH environments. The new study used eye tracking technology to […]

In the first five years of the programme, Infobip has provided significant value in products and services to members, helping them build and scale customer communications worldwide Global AI-first cloud communications platform Infobip, which is celebrating its 20th anniversary this year, has supported thousands of startups and scaleups from over 120 countries in the first five […]

Omdia, global spending on cloud infrastructure services reached US$110.9 billion in Q4 2025, reflecting year-on-year growth of 29%. Growth accelerated from the previous quarter, marking the sixth consecutive quarter in which the market expanded by more than 20%. As enterprise AI demand shifts from experimentation to production deployment, hyperscalers are increasing investment to expand AI […]

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban.  The post Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court appeared first on ExchangeWire.com.