News

Campaign understands Dentsu X is the incumbent in the UK.

Awards night took place in London last week.

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Rhys McLachlan, Director of Advanced Advertising at ITV. They discuss ITV's programmatic approach and innovation at the UK broadcaster, alongside other topics including: - Fraud and waste in the programmatic ecosystem - The "enshittification" of social media - Sky's potential Read More

Qubika has achieved Databricks Gold Partner status, recognizing its proven expertise delivering enterprise-scale data and AI solutions across multiple industries. Qubika, a global data and AI services company, today announced that it has been elevated to Gold Partner status (formerly named “Elite”) within the Databricks Brickbuilder Partner Network, recognizing its advanced technical capabilities, certified expertise, […]

Real-time visibility into the carbon cost of AI-assisted coding, powered by independent academic research AI coding tools have reshaped how software gets built. Yet the environmental cost of this shift is almost entirely unmeasured: ten of thirteen major AI companies disclose nothing about the environmental impact of building and deploying their models, according to Stanford’s […]

Cyabra Strategy Ltd. (“Cyabra”), the solution that analyzes actors, behaviors, and content to uncover coordinated digital manipulation, and Orchestra, a strategic marketing and communications firm, announced a strategic partnership. The collaboration brings real-time narrative protection, crisis monitoring, and AI-driven brand safety to Orchestra clients worldwide. The partnership combines Cyabra’s detection capabilities across social media with […]

Keynes, the leading performance advertising platform for CTV, announced a $40 million minority investment from Volition Capital, a Boston-based growth equity firm focused on high-growth, founder-led technology companies. As streaming continues to replace traditional television, advertisers are shifting billions of dollars toward Connected TV. Yet the fragmentation of streaming platforms and limited transparency around performance […]

Shirofune, Japan’s leading digital advertising automation platform, announced its integration with Amazon DSP, a programmatic advertising solution that enables advertisers to buy advertising inventory across multiple channels, including Amazon’s own properties like Prime Video and Fire TV, as well as third-party websites. With this new integration, users can access Amazon DSP with their Shirofune platform, […]

MediaScience Study Finds Atmosphere Delivers Audiences and Optimal Ad Performance Compared to Linear TV Atmosphere TV, the leading streaming CTV out-of-home (OOH) platform, has partnered with media and advertising innovation research firm MediaScience to prove Atmosphere captures more attention compared to linear and CTV in OOH environments. The new study used eye tracking technology to […]

In the first five years of the programme, Infobip has provided significant value in products and services to members, helping them build and scale customer communications worldwide Global AI-first cloud communications platform Infobip, which is celebrating its 20th anniversary this year, has supported thousands of startups and scaleups from over 120 countries in the first five […]

Omdia, global spending on cloud infrastructure services reached US$110.9 billion in Q4 2025, reflecting year-on-year growth of 29%. Growth accelerated from the previous quarter, marking the sixth consecutive quarter in which the market expanded by more than 20%. As enterprise AI demand shifts from experimentation to production deployment, hyperscalers are increasing investment to expand AI […]

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban.  The post Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court appeared first on ExchangeWire.com.

How brands are marketing and innovating around day drinking, low-ABV, flavors, World Cup viewing and more

Agency leaders discuss ways they've introduced new revenue streams to augment shrinking budgets.

Ashley Davis Marshall will serve as the Tombras-owned agency's chief creative officer.

You can feel the difference between brands acting from conviction and brands reacting from fear in real time.

At a time when public discourse often feels tense and exhausting, the exchange felt refreshingly light.

The lines between practices and goals are now blurring, and brands are seeking agency partners who can connect the dots.

The company's latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.

Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region Global programmatic media partner MiQ announced that it has signed an agreement to acquire the Latin America business of digital advertising provider, Adsmovil. The combined company will form the region’s largest independent programmatic […]

The update brings familiar workflows like spreadsheets and structured reporting into a governed analytics platform, reducing the friction between data questions and business answers Domo announced a major upgrade to its core business intelligence experience, introducing new capabilities that make it easier for business users to work with data while giving analysts stronger modeling tools and […]

Box’s State and Local Government Summit spotlights public-sector use cases, demonstrating secure, compliant AI-powered content management Box, Inc. , the leading Intelligent Content Management (ICM) platform, highlighted how state and local governments are transforming operations with secure, AI-powered content at its annual State and Local Government Virtual Summit. The summit featured speakers from the City […]

Bringing conversational AI to the Docusign Intelligent Agreement Management platform to analyze contracts, suggest edits, and draft playbooks Docusign introduced a new AI-powered contract review assistant, designed to help legal teams review agreements faster and keep business moving through the entire agreement process. The new experience is powered by Iris, Docusign’s agreement AI engine, and […]