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20,124 articles covering the AdTech ecosystem
TikTok To Launch More Microdramas Via Creative Partnership
The partnership is designed to bring a slate of creator-led vertical micro-series to the social-media app and its stand-alone mobile streaming platform PineDrama.
MrBeast’s toy line is crossing over into the Roblox universe
MrBeast wants to sell a lot of toys during the upcoming holiday season, so he's bringing his action figure line to Roblox. A partnership between Moose Toys and Gamefam will turn a popular Roblox game into a showcase for the MrBeast Lab Swarms, which can be purchased from retailers like Walmart and Target. Starting on October 17, Roblox users will be able to discover MrBeast content within Untitled Fling Game, an experience published by Gamefam. An event will center around the MrBeast Lab Mega-Tech Mutators, one of the character groups featured in the product line MrBeast launched alongside Moose Toys. Players will get the chance to "meet" the mutilators while going on themed quests and collecting in-game rewards. Visit Tubefilter for more great stories.
Dude Perfect enters the Mouse House to deliver content “inspired by Disney franchises and events”
It's been 17 years since a group of students at Texas A&M University launched Dude Perfect, and the brand that began with trick shots has now secured one of its biggest partners to date. The Frisco-based entertainment company has announced a wide-reaching partnership with Disney that will span YouTube, Disney+, ESPN, and real-world events. The deal is the latest example of an agreement between a major creator brand and an SVOD platform. Netflix has made waves with a spending spree on creator content, and Disney recently got on board with that trend. A pact with Dhar Mann will bring original content from the "moral philosopher of YouTube" to Disney+ and other platforms. Visit Tubefilter for more great stories.
Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
Google’s Universal Cart Is Live: How Carts Get To Your Store via @sejournal, @MattGSouthern
Universal Cart is rolling out across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site. The post Google’s Universal Cart Is Live: How Carts Get To Your Store appeared first on Search Engine Journal.
ChatGPT Traffic Drop Appears To Be A Tracking Problem via @sejournal, @MattGSouthern
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags. The post ChatGPT Traffic Drop Appears To Be A Tracking Problem appeared first on Search Engine Journal.
Watch the newest commercials from Hallmark+, Subway, Outback Steakhouse and more
Hallmark+ promotes the Hallmark Channel original movie “A Knight to Remember.”
Week of Oct. 5 Evening News Ratings: CBS Evening News Up in Demo
All three evening newscasts did not post gains in total viewers.
American Express CMO and 37-Year Vet Elizabeth Rutledge Retires
Financial services giant said it expects to announce a successor in the coming weeks
Week of Sept 28 Morning News Ratings: Total Viewer Gains for Morning Shows
GMA narrows the demo gap.
FTC Sues Ticket Broker Over Unlawful Tactics Used to Buy Millions of Tickets to Popular Live Events
Complaint alleges REPS earned millions by unlawfully bypassing ticket-issuer security measures to exceed purchasing limits The Federal Trade Commission sued REPS & Company Inc., alleging the ticket broker illegally circumvents measures designed to limit the number of tickets that can be purchased for a single event, purchasing millions of tickets to high-demand events that it later resells at a significant profit. View Press Release
YouTube is reportedly planning to challenge Spotify in a new area: audiobooks
YouTube wants to be the place consumers go when they want to discover their next page-turner. After breaking into categories like music and podcasting, YouTube is now planning to add an audiobook offering to its Premium tier, according to a report from The Wall Street Journal. WSJ claimed that YouTube has been in active discussions with publishers, with plans to launch its expanded audiobook library in 2027. YouTube has not confirmed the WSJ report. The audiobook could be tied into YouTube Premium, the ad-free tier that costs $15.99 per month for new customers. Visit Tubefilter for more great stories.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC via @sejournal, @navahf
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI. The post How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC appeared first on Search Engine Journal.
Pivot or Perish: Kargo’s Bet on AI Media Buying
Harry Kargman on the forces reshaping the way brands approach advertising and media buying.
Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising
Univision's Wade Davis and former Paramount ads leader John Halley join Clear Channel C-suite
The Auction Flip: Prebid’s Plan To Swap Places With Google
Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there’s a rise of AI “employees.” The post The Auction Flip: Prebid’s Plan To Swap Places With Google appeared first on AdExchanger.
Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade Desk had forked the main Prebid code over a data collection disagreement over how to handle programmatic Transaction IDs. TTD’s presence at last […] The post Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot appeared first on AdExchanger.
FTC Sends More than $9.8 Million to Consumers Harmed by Walmart’s Failure to Stop Scammers that Used its Wire Transfer Services to Take Millions from Customers
The Federal Trade Commission is sending payments totaling more than $9.8 million to consumers harmed by Walmart’s alleged failure to stop scammers that took hundreds of millions of dollars from U.S. consumers using the company’s wire transfer services. View Press Release
Heli-D Flying Digital Screen Debuts In NYC
The company flew its giant LED screen twice over Manhattan this week-first during the DPAA Global Video Everywhere Summit (Oct.13) and later that evening to promote content from Byron Allen's Allen Media Group.
IPA Bellwether Q3 2026: Industry reaction
NDA gathered reactions to the report from marketing experts across the industry. Here’s what they had to say about the new research: The post IPA Bellwether Q3 2026: Industry reaction appeared first on New Digital Age.
How premium TV wins the war for attention
The so-called premium TV industry faces a war for attention with video sharing platforms, social video and the creator-verse. If it loses Gen Z, it may lose the ability to bring us The Sopranos and Game of Thrones. Connected TV World Summit explores how TV keeps that demo. The post How premium TV wins the war for attention appeared first on New Digital Age.
IPA Bellwether Q3 2026: Further industry insight
The latest IPA Bellwether release has continued to make waves across the industry, prompted by the welcome news that UK companies have revised their marketing budgets upwards at the strongest rate in more than two years. In part two of our industry reactions round-up, New Digital Age gets more thoughts from experts across the advertising and marketing industries on what the report's findings really herald. The post IPA Bellwether Q3 2026: Further industry insight appeared first on New Digital Age.
Trump Says Execution of Fort Hood Shooter by Firing Squad Will Not Be Livestreamed
President Donald Trump said on Thursday the government would not live stream the execution of the U.S. Army Major convicted of killing 13 people at the Fort Hood military base, reversing Defense Secretary Pete Hegseth’s plan to broadcast the moment. In a Truth Social post, Trump labeled Maj. Nidal Malik Hasan a “very bad and evil […]
Biola University Opens Snyder School of Cinema & Media Arts to Prepare Students for What’s Next in Entertainment
Biola University has been instructing students in film and television for a half century, but this week, the school just south of Los Angeles enters a whole new era. The new facility for the Snyder School of Cinema & Media Arts opens officially on Thursday, ushering in a 45,000-square-foot building stocked with the latest technology […]