News

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban.  The post Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court appeared first on ExchangeWire.com.

How brands are marketing and innovating around day drinking, low-ABV, flavors, World Cup viewing and more

Agency leaders discuss ways they've introduced new revenue streams to augment shrinking budgets.

Ashley Davis Marshall will serve as the Tombras-owned agency's chief creative officer.

You can feel the difference between brands acting from conviction and brands reacting from fear in real time.

At a time when public discourse often feels tense and exhausting, the exchange felt refreshingly light.

The lines between practices and goals are now blurring, and brands are seeking agency partners who can connect the dots.

The company's latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.

Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region Global programmatic media partner MiQ announced that it has signed an agreement to acquire the Latin America business of digital advertising provider, Adsmovil. The combined company will form the region’s largest independent programmatic […]

The update brings familiar workflows like spreadsheets and structured reporting into a governed analytics platform, reducing the friction between data questions and business answers Domo announced a major upgrade to its core business intelligence experience, introducing new capabilities that make it easier for business users to work with data while giving analysts stronger modeling tools and […]

Box’s State and Local Government Summit spotlights public-sector use cases, demonstrating secure, compliant AI-powered content management Box, Inc. , the leading Intelligent Content Management (ICM) platform, highlighted how state and local governments are transforming operations with secure, AI-powered content at its annual State and Local Government Virtual Summit. The summit featured speakers from the City […]

Bringing conversational AI to the Docusign Intelligent Agreement Management platform to analyze contracts, suggest edits, and draft playbooks Docusign introduced a new AI-powered contract review assistant, designed to help legal teams review agreements faster and keep business moving through the entire agreement process. The new experience is powered by Iris, Docusign’s agreement AI engine, and […]

Hosting.com has launched its new AI Application Studio & Hosting platform, powered by Cloudflare Enterprise, AMD EPYC infrastructure and Nova by WebPros, enabling developers and businesses to build, deploy and operate AI-generated applications securely and at speed. As AI tools lower the barrier to building software, more businesses are creating applications without the infrastructure or […]

A new platform by TubeAnalytics helps creators move beyond raw metrics with clear, actionable insights on what to do next to grow their YouTube channel. TubeAnalytics, a new analytics platform built for solo creators and small teams, announced its official launch. The platform is designed to answer a practical question most tools overlook: what should […]

Kubotek Kosmos Launches 8.0 Release of 3D Framework Software Components Kubotek Kosmos, a leader in geometric software technology, has introduced the 8.0 major release of its 3D Framework libraries. The Framework provides software development teams with a high-performance unified API to read, display, edit, and author precise models and complete 3D product definition data across […]

New tool helps creators work more efficiently, repurpose existing content, and expand their reach across the open internet Raptive, the top 10 global digital media company, announced the launch of Raptive Duet, an AI-assisted workflow tool that gives publishers and creators new ways to compete as AI-generated content continues to expand across the internet. As […]

Email validation platform Truelist delivers 2x more accurate results than any other platform by combining layered multi-strategy validation techniques. Truelist, the email validation platform built on accuracy, announced its position as the most accurate email verification solution available — delivering up to two times more accurate results than any other provider on the market. The […]

20+ AI agents handle the full analytics workflow from a single prompt. Private AI, MCP server, 70+ data sources. No data warehouse required. Knowi announced AI agents for its enterprise analytics platform – specialized agents that handle analytics workflows end-to-end, from connecting data sources to building dashboards to scheduling reports. The platform ships with 20+ […]

Here’s a philosophical question: Would you be more likely to obey the rules of the road if a cute anime girl was telling you about them? Police in Kagawa Prefecture are betting the answer is yes. They’ve tapped Hololive VTuber AZKi as their official Traffic Regulation Ambassador ahead of a Sept. 1, 2026 change that […] Visit Tubefilter for more great stories.

On March 28, anti-Trump protesters will gather in cities and towns across the United States for the third wave of No Kings protests. As with the first two rounds of No Kings, the March 2026 demonstrations will be supported by a broad coalition of organizations, including 50501, Indivisible, and the ACLU. This time around, the coalition has an ace up its sleeve: Creators. After hosting a coordinated streaming event on Twitch last week, the No Kings organizers have distributed assets and other materials that will assist creators who show up at their local rallies on the 28th. Visit Tubefilter for more great stories.

A California jury's decision could have significant ramifications for social media platforms and their feeds. A landmark lawsuit centered around a 20-year-old named Kaley ended with a decisive verdict: Meta and YouTube were found liable for the mental health woes Kaley experienced after years of regular scrolling. The legal team representing Kaley argued that she suffered from social media addiction, which exacerbated issues like anxiety, body dysmorphia, and suicidal ideation. After more than a week of deliberation, the 12-person jury supported that sentiment. According to the ruling, Meta and YouTube developed platforms they knew to be harmful, then failed to adequately disclose those risks to young people like Kaley. Visit Tubefilter for more great stories.

Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly […] The post Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US appeared first on AdExchanger.

With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue -- but it's not easy.