News

Digest: Google Under CMA Scrutiny; InMobi & Scope3 Launch Sell-Side AI Agent

In today’s Digest, we cover Google coming under UK scrutiny over its use of publisher content in AI products, InMobi and Scope3 launching an autonomous media buying agent, and DeepSeek nearing a $7bn funding round.  The post Digest: Google Under CMA Scrutiny; InMobi & Scope3 Launch Sell-Side AI Agent appeared first on ExchangeWire.com.

Claude - How can I communicate better with my mom? - 60s

Claude - What do you think of my business idea? - 60s

Claude - Is my essay making a clear argument? - 60s

Claude - Can I get a six pack quickly? - 60s

Bournville — Made to Be Enjoyed, Not Endured - 90s

Columbia Sportswear - Expedition Impossible - 1m20s

Corona - Lime Guides - 54s

Tokyo Metropolitan Government - Cheer Signs - 2m07s

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.

Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves

Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner.

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.

‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species

AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.

AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media

Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny on principal media. The post AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media appeared first on AdExchanger.

The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a moment when advertisers face enormous pressure to justify spending and many publishers outside the largest platforms are struggling economically, industry […] The post The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness appeared first on AdExchanger.

Costco’s personalization effort drives $500M in digital sales

Personalized product recommendation carousels drive three times higher digital conversion rates than usual, CFO Gary Millerchip said.

Target’s ‘food-forward’ strategy includes supply chain improvements, too

The retailer’s newest and largest food facility to date replenishes the nearly 130 stores it serves up to two days faster than before.

Ulta’s prestige beauty shines despite consumer pressure

The retailer's sales jumped 11% in Q1 with the help of higher-end offerings. Meanwhile, the company is plotting an experiential store in New York City.

Macy’s revamped half its stores and customers followed

As it improves merchandising and customer experience at 200-plus stores, some analysts now see the department store taking share from weaker rivals.

Steph Curry trades Under Armour partnership for a deal with Li-Ning

The NBA star broke ties with his former partner in November and will now focus on growing the Curry Brand under a Chinese sportswear company.

Downtown Dallas Neiman Marcus to close for good, after all

Saks Global decided to close the century-old store over a year ago, but city leaders waged a war of words and won a reprieve.

utilasoft Expands AI Development Services for Franchisees and Small Businesses

Public Products company helps operators adopt practical AI tools with custom software and rapid deployment utilasoft, a software development company within Public Products Venture Studio, is helping franchisees and small businesses adopt AI through custom software, automation, and platform development services built for daily operations. Most franchisees and small businesses want systems that solve real […]

CrossCheck Media Inc. Announces Launch of the Biz Talk Today TV App

New Streaming Platform Expands Global Access to Premier Business, Finance, Politics, Sports & Entertainment Programming CrossCheck Media Inc., the innovative media company behind Biz Talk Today TV (BTT), officially announced the launch of the Biz Talk Today TV app, now available for download on both Apple and Android devices worldwide. The app delivers live and […]

Caleb Hammer Launches Hammer Elite on Uscreen, Expanding the Financial Audit Universe Beyond YouTube

New Streaming Platform Brings Ad-Free Episodes, Exclusive Shows, and Behind-the-Scenes Access to One of YouTube’s Biggest Podcast Shows Caleb Hammer announced the launch of Hammer Elite on Uscreen, a leading video membership platform built to expand the world of Financial Audit far beyond YouTube. The new platform gives fans ad-free access to the show they […]