News

Similarweb Expands AI Ecosystem with Perplexity Collaboration Through Native AI Workflows

New integration strengthens Similarweb’s position as the trusted digital data layer powering AI-driven business workflows in Perplexity Computer Similarweb and Perplexity announced an expanded relationship that brings Similarweb’s digital data directly into Perplexity’s AI-native workflows, enabling users to access the most trusted market, consumer behavior, and competitive intelligence data without leaving the Perplexity environment. “Similarweb […]

WP Engine Enhances Global Edge Security With Bot Management to Control AI-Driven Website Traffic

Web teams gain deeper visibility, flexibility, and control over unwanted bots to adapt to evolving automated traffic across the Intelligent Web WP Engine, a global web enablement company providing premium products and solutions for websites built on WordPress®1, announced Global Edge Security (GES), powered by Cloudflare, now has customizable bot management functionalities that give web […]

Autodesk signs strategic collaboration agreement with Amazon Web Services

Fusion products will be available via AWS Marketplace Autodesk, Inc., a global leader in design and make technology, announced it has signed a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). Through this collaboration, Autodesk will work with AWS to advance cloud-based solutions that help customers design, build, and operate more efficiently at […]

Edimakor V5.0.0 Revolutionizes Video Creation with Reference to Video and AI Ads Features

Video production using AI has completely evolved since the early days when users created random video clips based only on a text prompt. Nowadays, users are calling for consistent quality, improved control, and fast turnaround times, making these types of previously available tools irrelevant. The HitPaw Edimakor new version 5.0.0 addresses this demand by providing […]

Beroe and Kearney Launch MAX: The AI-Native Decision Engine That Makes Procurement Continuously Competitive

MAX sits as the missing connecting layer between data and execution systems The first platform to continuously surface margin opportunities while simultaneously optimizing risk and ESG Powered by codified Kearney methodology and 30M live market signals from Beroe Designed with a Strategic Advisory Council of 13 global procurement organizations, representing some of the world’s most […]

Flowgear Launches Builder MCP to Bring Enterprise Integration Into Any AI Chat or IDE

New MCP capability lets teams build and test enterprise workflows directly from AI coding tools and local development environments without compromising security or enterprise guardrails. Flowgear, an enterprise integration platform serving more than 140 global partners and 1,000 certified developers worldwide, today announced the launch of Builder MCP, a way to build workflows directly from […]

WPP and Publicis go head-to-head in Coca-Cola media, data and tech review

Global review follows shift from traditional media planning to agentic tools.

Gumtree Appoints Adnami as Exclusive Partner for High Impact Display Advertising

Gumtree, one of the UK's leading online classifieds platforms, has appointed Adnami as its exclusive third-party provider for high-impact and global display advertising formats across all Gumtree-owned and operated digital properties. The post Gumtree Appoints Adnami as Exclusive Partner for High Impact Display Advertising appeared first on ExchangeWire.com.

Digest: Google Under CMA Scrutiny; InMobi & Scope3 Launch Sell-Side AI Agent

In today’s Digest, we cover Google coming under UK scrutiny over its use of publisher content in AI products, InMobi and Scope3 launching an autonomous media buying agent, and DeepSeek nearing a $7bn funding round.  The post Digest: Google Under CMA Scrutiny; InMobi & Scope3 Launch Sell-Side AI Agent appeared first on ExchangeWire.com.

Claude - How can I communicate better with my mom? - 60s

Claude - What do you think of my business idea? - 60s

Claude - Is my essay making a clear argument? - 60s

Claude - Can I get a six pack quickly? - 60s

Bournville — Made to Be Enjoyed, Not Endured - 90s

Columbia Sportswear - Expedition Impossible - 1m20s

Corona - Lime Guides - 54s

Tokyo Metropolitan Government - Cheer Signs - 2m07s

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.

Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves

Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner.

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.

‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species

AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.

AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media

Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny on principal media. The post AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media appeared first on AdExchanger.

The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a moment when advertisers face enormous pressure to justify spending and many publishers outside the largest platforms are struggling economically, industry […] The post The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness appeared first on AdExchanger.

Costco’s personalization effort drives $500M in digital sales

Personalized product recommendation carousels drive three times higher digital conversion rates than usual, CFO Gary Millerchip said.