News
20,140 articles covering the AdTech ecosystem
Channel 4 Sales unveils Instant Re4ch
Channel 4 Sales has announced Instant Re4ch, a new advertising proposition designed to help brands maximise campaign launches through coordinated access to inventory across the broadcaster’s expanded ecosystem. The product will offer prioritised planning across Channel 4 Sales’ portfolio, guaranteeing peak spots across Channel 4, Paramount, UKTV and Narrative’s linear channels on the same evening, […]
Report: Sports rights worth $65.8bn in 2026
Sports media rights values hit record levels and are forecast to continue upwards, defying ‘bubble’ predictions, according to the SportBusiness Global Media Report. The World Cup and new agreements for the NBA and UFC drove the total aggregate value – the main revenue source for all major sports – from $62.4 billion (€55.6bn) in 2024 […]
Lululemon restructures raw materials team, lays off 7 people
The changes came in August, a spokesperson told Retail Dive, just a few weeks before the arrival of new CEO Heidi O’Neill.
Bealls to debut mobile app
The app is intended to create a more connected shopping experience across channels, while also supporting the retailer’s strategy around loyalty.
Later Delivers Highest Quarterly Revenue in Company History
New client wins, expanded services, and increased customer investment drive record Q3 bookings growth of 100% year-over-year. Later, the world’s most intelligent influencer marketing company, announced record performance, with overall revenue reaching an all-time quarterly high and new business growing 100% year-over-year. The milestone marks the company’s 12th consecutive quarter of double-digit year-over-year growth, underscoring […]
Consumer goods giants step up ad intensity as other big spenders pull back: report
Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”
Sociable: TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
Wendy’s signs on as first sponsor for in-app Bravo fan experience
The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.
E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.
Google Puts Inline Links Higher In More AI Search Responses via @sejournal, @MattGSouthern
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources. The post Google Puts Inline Links Higher In More AI Search Responses appeared first on Search Engine Journal.
AdXact & VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities
AdXact, AdXcelerant’s demand-side platform (DSP), today (15th October, 2026) announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to [...] The post AdXact & VIOOH Launch Partnership to Bring Advertisers More Premium DOOH Opportunities appeared first on ExchangeWire.com.
Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising
Thrad, the leading advertising platform for AI conversations, today (15th October, 2026) announced Monetisation Fund II, a rolling programme that commits up to USD$1m (£893,000) in advertiser spend to eligible consumer AI applications and publishers through Thrad’s DSP. The fund [...] The post Thrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising appeared first on ExchangeWire.com.
Fox Expands Agentic Push With Eyes Set On TV Upfront Future
Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.
Land O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op
Land O'Lakes CMO Heather Malenshek spoke at ADWEEK's Brandweek event in September
HubSpot adds spending controls and flexible billing as AI usage grows
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control. The post HubSpot adds spending controls and flexible billing as AI usage grows appeared first on MarTech.
Add Execution Livestream To The Pile Of Trump's Dumb Ideas
The Pentagon has set an execution date for the man who killed 13 people at Fort Hood in 2009, and plans to make the execution available to all Americans via livestream.
Culture Secretary ‘minded to’ intervene in Sky/ITV deal
UK Culture Secretary Lisa Nandy has said she is ‘minded to’ intervene in Sky’s anticipated acquisition of ITV Media & Entertainment. In a Statement to Parliament, she said: “On 6 July 2026 Sky UK Limited announced it had agreed terms to acquire ITV Media and Entertainment Holdings Ltd for a total consideration of up to […]
💋 Where Are Beauty Brands Finding the Most Success With Creators in 2026?
Plus, we're asking: where should platforms draw the line on AI-generated influencer accounts?
Aurora Mobile’s GPTBots.ai Helps NTS Turn 38 Years of Contact Center Expertise into Human-Led AI
Aurora Mobile Limited (NASDAQ: JG), a leading global provider of customer engagement and marketing technology services, today announced that its enterprise-grade AI agent platform, GPTBots.ai, has entered into a partnership with AI Storm Co., Ltd. (Tokyo Stock Exchange: 3719), a listed Japanese enterprise IT services company, to begin deploying and validating a Human-Led AI initiative […]
F&N Group Selects Addlly AI as Generative Engine Optimization Partner
F&N Group selects Addlly AI as its GEO partner to boost AI search visibility for 100PLUS, Magnolia and other brands across Singapore, Malaysia and Vietnam. Multi-brand engagement includes 100PLUS, Magnolia and other F&N brands across Singapore, Malaysia and South East Asia Region, strengthening Addlly AI’s rapid growth as the enterprise GEO platform of choice in […]
Adstra Accelerates Time-to-Value on Customer Data with Snowflake
Customers can now assess, resolve, and enrich identity capabilities natively, with Conexa available through Snowflake Marketplace Capacity Drawdown Adstra, a leading identity resolution and data solutions provider, announced a complete path for customers to assess, enrich, and activate their identity data with Conexa through Snowflake Marketplace, helping marketers get value from the customer data they […]
Emplifi Finds Instagram Engagement Rates for Brands Are Up Nearly 70% Worldwide
According to Emplifi’s Q3 2026 Social Media Benchmarks report, Instagram engagement rates on brand posts are up 68% worldwide and 97% in the US, with shares accounting for more than 10% of interactions worldwide. Emplifi, a leading Autonomous CX platform, released its Q3 2026 Social Media Benchmarks report, revealing Instagram engagement rate per impression reached […]
DriveCentric Builds New Data Foundation for Group-Level Customer Intelligence
The Customer Data Platform will connect customer information across rooftops and systems to support a more unified view of the customer relationship DriveCentric announced the Customer Data Platform (CDP), a new data foundation designed to help dealership groups bring customer information together across rooftops, systems, and interactions. Dealer groups have grown more connected, but the […]
‘KPop Demon Hunters’ Coming Soon to Toca Boca World Gaming App
Game on, Huntr/x fans! You’ll soon be able to unleash your inner “KPop Demon Hunters” idol on the Toca Boca World storytelling gaming app for kids, through an exclusive in-game collab with Netflix for the animated hit movie. The Toca Boca World x “KPop Demon Hunters” collaboration launches Oct. 27, featuring stylized depictions of the […]