4,544 articles covering the AdTech ecosystem
This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery […]
Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions.
Scouting Out AI Search Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon. During its NewFronts event this week, Yahoo touted its AI-based answer engine as a centerpiece of its efforts to bolster ad targeting and user experience. Yahoo Scout entered beta in the […] The post Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks appeared first on AdExchanger.
Gaude Lydia Paez, a PR veteran of Hulu, Riot Games and Fox Broadcasting, has joined Beast Industries, the company founded by YouTube star and entrepreneur Jimmy Donaldson, as chief communications officer. Paez was most recently SVP of global communications and corporate affairs at Riot Games, the game developer and publisher behind “League of Legends.” She […]
The company plans to unveil a data partnership next month with Dax, the latest in a series of tie-ups signalling Amazon's growing ambitions.
Anchors at malls in Delaware and Texas will close this spring, but the off-price Rack fleet continues to grow, with plans to add 23 locations in 2026.
Ad Age's Brian Bonilla interviews Martin's Danny Robinson and Kristen Cavallo about their leadership transition.
Ad Age's Brian Bonilla interviews Martin's Danny Robinson and Kristen Cavallo about their uses of AI
Ad Age's Brian Bonilla interviews Martin's Danny Robinson and Kristen Cavallo on the agency's future.
Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things we keep telling them they need to master, many of them need to learn something more basic. They need to learn marketing.
After years of allegations of harm by youth advocacy groups and corresponding denials from corporate, Meta and YouTube have been found liable for causing mental duress to an adolescent girl—identified […]
When OpenAI first revealed Sora, it felt like we were peeking into the future. The AI-powered video generator wowed the internet by turning human prompts into hyper-realstic videos. Two years later, things have changed. AI skepticism is mounting, server costs are rising, and OpenAI is shutting Sora down. The Microsoft-backed tech firm will shuttter both the app and browser-based versions of its video generation service, bringing an end to Sora's brief run. Visit Tubefilter for more great stories.
The official “World of Warcraft” concert series is going on tour, Swiss concert production company Helvepic announced Tuesday. An immersive live concert, “World of Warcraft: 20 Years of Music” will travel the globe in partnership with Blizzard Entertainment. The tour will kick off in Los Angeles on Sept. 10 and visit cities including Paris, London […]
Diet Coke, Grey Goose, and L’Oréal are among the brands making their Runway debut
With more than 350 retail media networks now vying for advertiser dollars, the channel has become so saturated that brands risk cannibalizing their own organic visibility by over-investing in paid placements. That’s the cautionary message from one media agency executive, who argues the industry’s obsession with return on ad spend is leading brands down a [...]
SAN JUAN, Puerto Rico – At the Beet Retreat San Juan, Beth Gross, head of commerce media at Yahoo DSP, described a business that is trying to serve two masters without upsetting either. On one side, Yahoo helps brands tap into commerce data and signals to improve campaigns. On the other, it helps retailers and [...]
The home improvement retailer has partnered with content creators like MrBeast to connect with Gen Alpha long before they purchase their first home.
A jury on Wednesday ordered Meta and Google to pay $3 million to a 20-year-old woman who alleged that she was addicted to Instagram and YouTube as a child. The jury of seven women and five men found the companies liable for product design features that harmed the plaintiff’s mental health. Meta was ordered to […]
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically. The post Google Analytics Launches Scenario Planner and Projections appeared first on Search Engine Journal.
After over 25 years in marketing, I learned that many targeting decisions aren't driven by sound commercial logic. Here are the three biggest mistakes.
The two companies will connect customers to more than 1,000 delivery providers through FedEx's SameDay Local service, unveiled Tuesday.
The apparel retailer is accelerating its digital experience with two new partnerships, CTO Sven Gerjets told an audience at Shoptalk.
The sneaker brand is shaking up its C-suite again, less than a year after Martin Hoffmann took over as its sole chief executive.