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After over 25 years in marketing, I learned that many targeting decisions aren't driven by sound commercial logic. Here are the three biggest mistakes.

The two companies will connect customers to more than 1,000 delivery providers through FedEx's SameDay Local service, unveiled Tuesday.

The apparel retailer is accelerating its digital experience with two new partnerships, CTO Sven Gerjets told an audience at Shoptalk.

The sneaker brand is shaking up its C-suite again, less than a year after Martin Hoffmann took over as its sole chief executive.

Some categories, like intimates, are already seeing shifts as shoppers buy clothes for new body sizes and routines, according to a Circana report.

OpenAI is pivoting away from handling purchases after its initial efforts failed to provide enough flexibility.

New features empower Fortune 500 marketing, sales, and business teams to automate complex end-to-end knowledge work — no coding or technical expertise required WRITER, the enterprise AI agent platform trusted by the world’s leading Fortune 500 brands, is introducing a new set of capabilities that gives teams the ability to fully leverage the power of […]

Picsart, the AI-powered design platform empowering over 130 million creators worldwide, announced the integration of Recraft V4 Exploration Mode. This new approach to generative image creation prioritizes visual discovery over the technical hurdles of prompt engineering, aligning AI technology with the natural, iterative flow of creative work. Picsart’s community has first access to Recraft’s Exploration Mode […]

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S&P Global Mobility, and others. Comcast Advertising delivers Prime Video access for local and SMB advertisers through a new Amazon Ads partnership. Comcast Advertising, the advertising division of Comcast, announced Comcast Advertising’s […]

Flawless, a company that sells “assistive AI” tools to the film industry to enhance human performers’ work, has named Amit Kapur co-CEO. Kapur, a longtime tech entrepreneur and exec, has served as a board member of Flawless since 2024 and before that served as an adviser. He becomes co-CEO of Flawless alongside co-founder and filmmaker […]

Before Disney’s officially sanctioned AI-generated versions of Mickey Mouse, Darth Vader, Baby Yoda, Deadpool and more debuted in OpenAI’s Sora, the AI company abruptly pulled the plug on the video app. Could it be a blessing in disguise for Disney? For Bob Iger, who officially stepped down as Disney’s CEO earlier this month, the OpenAI […]

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

New division to build on publisher’s Pride of Britain and Pride of Scotland Awards

Ben Brown, media director at Allwyn, spoke at Advertising Week Europe on 24 March.

Publicis London created the work.

Meet the latest recruits for our Wires judging panel… The post The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” appeared first on ExchangeWire.com.

Highdive’s new ad, directed by Jody Hill, shows the comedian accompanying customers on faux test drives.

Hendrick’s designs a theatrical experience for its new gin, and Tecate offers public access points to private beaches in Mexico.

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The Female Quotient is heading to the beach for Cannes Lions 2026. The media and advisory company announced the launch of FQ Beach and Camp on Wednesday (March 25), an […]

CBS Evening News finished above 4 million total viewers.