4,552 articles covering the AdTech ecosystem
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The Female Quotient is heading to the beach for Cannes Lions 2026. The media and advisory company announced the launch of FQ Beach and Camp on Wednesday (March 25), an […]
CBS Evening News finished above 4 million total viewers.
Principal media is reshaping the economics and the trust dynamics of our business.
The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.
The Ahold Delhaize-owned grocer is bringing new dinner foods to the self-service stations in addition to lowering the price by $1 per pound.
From tapping his omnichannel expertise to continuing the task of righting Stop & Shop’s course, here’s what defined Fleeman’s time as CEO.
Effective March 24, customers in the Buckeye State can choose between Couche-Tard’s Inner Circle rewards or myPerks while filling up on gas.
Is the improvement from addressing theft, operational weaknesses or accounting gaps? It’s probably a combination, but most aren’t saying.
Kuperman to Lead Mediaocean’s Global Strategy for Driving Growth in an AI-First Advertising Ecosystem Mediaocean, the foundational software and AI partner for omnichannel advertising, announced that Guy Kuperman has been appointed Chief Strategy Officer. In this role, Kuperman will lead corporate strategy, business intelligence, and strategic partnerships across Mediaocean’s portfolio, reporting directly to CEO Bill […]
Integration supports guaranteed delivery across all 210 U.S. broadcast markets VideoAmp, the media performance platform, announced an integration with O-N-X, an automated transaction infrastructure platform purpose-built for local broadcast television. Through the agreement, the O-N-X platform will incorporate VideoAmp’s nationwide audience and measurement dataset to power predictive delivery intelligence, helping broadcasters and agencies execute more […]
New UiPath Solution for Purchase-to-Pay reduces operational costs, automates exception handling, improves efficiency and supplier relationships across procurement and accounts payable workflows UiPath , a global leader in agentic automation, announced the UiPath Solution for Purchase-to-Pay (P2P), a purpose-built agentic AI solution designed to help finance teams embed agents in their processes, reducing processing costs […]
Small and Independent agencies can now activate custom buyer agents within AgenticOS – providing full access to data curation, premium inventory at scale, and GPU-supported infrastructure delivering more efficient and effective performance campaigns PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, and Untapped Growth, a multibillion-dollar media buying collective built for […]
ElevenLabs integration with IBM watsonx Orchestrate will help clients to deliver natural, multilingual conversational experiences at scale ElevenLabs and IBM announced they are collaborating to bring ElevenLabs Text to Speech (TTS) and Speech to Text (STT) to IBM watsonx Orchestrate, an agentic AI orchestration platform, providing clients with tools to deliver richer, more natural voice […]
A single platform to orchestrate pipelines and keep analytical and AI workloads running on fresh data across hybrid and cloud environments CData Software, the data layer for AI, announced major enhancements to CData Sync designed to meet the data pipeline demands of modern enterprises. The updates deliver coordinated pipeline orchestration, expanded change data capture (CDC) […]
Combines Premier Behavioral AI Platform with one of the World’s Largest Real-World Platforms to Drive Decisions for the Physical Economy Acquisition Brings ZeroToOne’s Technology to Scale across GroundTruth’s Extensive Customer Base, Driving Greater Marketing Reach, Efficiency and ROI ZeroToOne.AI, a leader in predictive behavioral intelligence, announced that it has acquired GroundTruth, a scaled real-world platform that […]
PostcardMania, the $100+ million marketing technology firm with more than 128,000 clients, announced the launch of Insurance X-Date Mailers, a new automated direct mail solution that helps insurance agencies and agents reach homeowners in the critical weeks before their home insurance policies renew — automatically, without adding ongoing workload. In the insurance industry, an “X-date” […]
The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.
As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.
Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next. The post Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks appeared first on Search Engine Journal.
Learn how to build a stronger 2026 Ad Age Small Agency Awards entry, from eligibility and storytelling to results, revenue and a simple checklist. The final deadline to enter is Wednesday, April 15, 2026.