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20,154 articles covering the AdTech ecosystem
Your brand isn’t as differentiated as you think
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain. The post Your brand isn’t as differentiated as you think appeared first on MarTech.
The best marketing spend is the 5% you spend foolishly
Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value. The post The best marketing spend is the 5% you spend foolishly appeared first on MarTech.
Meta Is Selling Ad Slots, TV-Style
Prime time is coming to the feed. On Thursday, Meta announced a new feature, called Ads Super Burst, that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook and Instagram, such as during the Grammys or opening weekend of the new NBA season. The price and […] The post Meta Is Selling Ad Slots, TV-Style appeared first on AdExchanger.
AMC Global Media brings Selekt to Czech Republic, Slovakia
A new free streaming service, Selekt Light, is replacing the existing AMC Mikro will give viewers in Czech Republic and Slovakia access to a selection of content from the AMC Global Media portfolio in one place and across devices. Following the successful launch of the Selekt platform in Hungary, this marks another step in its […]
Friends returning to Channel 4
Channel 4 has announced that the celebrated US sitcom Friends will return to its original UK home in January 2027. The series – which follows six friends, Rachel, Monica, Phoebe, Ross, Chandler and Joey – as they navigate life, love, and work in New York City – has become a global phenomenon since first hitting […]
Netflix France: “€1 ad-investment generates €7.20 in incremental sales”
Netflix’s ad-tier offering already reaches 12 million people every month in France and the streaming service environment and premium content “generate maximum attention” and “give each advertising impression more value and more impact”. During its first Netflix Upfront in France, on October 14th at the Paris Lido theatre, the streamer’s ad agency, led by Florence […]
Netflix confirms 1,000 job cuts
Following much industry speculation, Netflix has confirmed it will cut 1,000 staff from its global workforce – around 6 per cent of its employees – as the streaming giant faces growing competition from media mergers, social media platforms and vertical content. In a staff memo, Netflix Co-CEOs Greg Peters and Ted Sarandos said: “Team – […]
Why the Next Big Affiliate Partner is Another Brand
Affiliate marketing has spent years adding new partner types. Publishers were joined by voucher sites, cashback platforms, influencers and, more recently, AI-powered shopping services. The list keeps getting longer, which says something about how broad the word ‘affiliate’ has become. The latest category emerging as an essential
Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast via @sejournal, @martinibuster
Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations. The post Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast appeared first on Search Engine Journal.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals via @sejournal, @TaylorDanRW
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site. The post 96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals appeared first on Search Engine Journal.
Guardians League FTA on DAZN
DAZN, the sports streaming platform, and Guardians League, the new professional franchise surf racing series, have announced a multi-year broadcast partnership that will bring Guardians League events live and free to fans around the world. Beginning with the inaugural Guardians League Oceania Tour in November and December 2027, Guardians League will be available free-to-view on […]
Clear Street: “AST SpaceMobile ahead of SpaceX”
The past few days have seen a slew of bank reports on the satellite industry. The latest comes from investment house Clear Street which has reviewed AST SpaceMobile’s (AST) progress to date, and in particular the market’s anxieties over delays in confirming launch dates for AST’s latest batch of satellites. Clear Street admits that AST […]
India: RSS urges Starlink block
An influential Indian Hindu group of activists is urging India’s government to block Starlink’s entry to the sub-Continent. The Rashtriya Swayamsevak Sangh (RSS) is a right-wing, Hindu nationalist group led by Mohan Bhagwat. It is closely aligned with the ruling political party (the BJP). RSS is urging India to block SpaceX’s Starlink broadband system over […]
Rocket Lab delays Neutron rocket launch
Rocket Lab suffered a 10 per cent drop in its share price in after hours trading on October 14th following news from founder and CEO Sir Peter Beck saying that the comp any had found a fault in its Neutron rocket which would impact its debut launch. Sir Peter told viewers that the problem had […]
Study: Teens are the culture makers
SuperAwesome, a US specialist in data, technology, and services for safely engaging Gen Alpha and Gen Z, has unveiled research which finds that content that wins with Teens reaches 4x as many Young Adults as Young Adult content reaches Teens, upending conventional marketing wisdom that younger audiences look to older consumers for cultural inspiration. Unlike […]
Ericsson simplifies group structure; strong Q3
Ericsson has announced changes to its operating structure and Executive Team. The company said the changes “are intended to create a structure where R&D capabilities are increasingly leveraged, with strengthened focus on customer needs and cost efficiencies”. A new Market Area Asia-Pacific (APAC) will be established from January 1st 2027, combining the current Market Areas […]
Report: Big brands spending less on advertising
The world’s largest brand owners are, on average, spending a diminishing share of their sales revenue on advertising – with the notable exception of consumer goods companies, finds WARC Media. In its Global Ad Trends report: The cost of being seen, WARC Media examines shifts in advertising intensity among 25 of the world’s largest advertisers, […]
BBC News channel on YouTube UK and US
The BBC has announced that the BBC News channel is now available to stream live on YouTube in both the UK and US. A trial, in immediate effect, provides viewers with coverage of international and domestic news, political developments, business, technology, culture and breaking events, supported by BBC News’ global network of journalists and correspondents. […]
UK marketing budgets surge to highest level in over two years as Q3 IPA Bellwether shows broad-based growth
UK companies have revised their marketing budgets upwards at the strongest rate in nine quarters, driven by an improving economic backdrop and resilient consumer spending. The post UK marketing budgets surge to highest level in over two years as Q3 IPA Bellwether shows broad-based growth appeared first on New Digital Age.
From bedroom vlogs to prime-time budgets: how Tom Sharman is rewriting the rules of the creator economy
Tom Sharman is a veteran digital production creator with over 12 years’ experience building content teams, scaling YouTube operations, and bridging the gap between online creators and commercial brands. Having spearheaded early creator initiatives such as Rebel FC and Waves, he has produced viral, studio-grade content for top UK talent including Niko Omilana and The Burnt Chip, generating hundreds of millions of views. The post From bedroom vlogs to prime-time budgets: how Tom Sharman is rewriting the rules of the creator economy appeared first on New Digital Age.
The Rise of the #BookTok Powerhouse, and How Creators Made It Happen
How did #BookTok grow so rapidly with the help of the creator economy?
ZoomInfo Brings Enterprise Knowledge Into The GTM Context Graph Through Workbounce Acquisition
Workbounce adds a semantic knowledge layer to the GTM Context Graph, unifying ZoomInfo’s verified market data with the unstructured knowledge inside a company’s own tools ZoomInfo, the all-in-one AI GTM platform, has announced added product capability through Workbounce, which it acquired in 2024. Workbounce is a knowledge platform for unstructured go-to-market data, co-founded by Rowan […]
IPA Bellwether Q3 2026: What the Industry Thinks
We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead… The post IPA Bellwether Q3 2026: What the Industry Thinks appeared first on ExchangeWire.com.
C-Centric Launches Cross-Site Agentic Transfer
C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites. Until now, when consumers wanted more information about a [...] The post C-Centric Launches Cross-Site Agentic Transfer appeared first on ExchangeWire.com.